For Those I Love 'Birthday' by Sam Davis
Sam Davis directs a remarkable journey through a fractured landscape of memories in his promo for Irish band For Those I Love.
Masterfully executed, the video uses photogrammetry to devise a haunting black and white world, allowing Davis to explore themes of addiction, loss and memory in an extensive 3D environment.
The abstract textures and surreal aesthetic of this technologically-altered world border on the uncanny valley, reminiscent of a dream that has been recorded and dismantled, leaving fragments of reality behind.
You often only remember the core of the memory... Photogrammetry works in a similar way.
"Created using a Photogrammetry, tens of thousands of photos were stitched together using AI to produce giant 3D models. We were then able to fly a camera seamlessly through this digital world mimicking the movement of thought.
"These scenes, inspired by long chats with Dave from the band, and from the lyrics themselves, touch on the past, loss, freedom and addiction. Something we all face at some point.
"I have wanted to explore photogrammetry for a couple of years with the idea of creating a giant world from it. Hearing of how this track was put together, through the use of old recordings, WhatsApp messages and samples, it made a lot sense to create a video in a similar way - taking tens of thousands of images in order to create one solid piece.
"The use of photogrammetry seemed to pair up with visualising memories, as you often only remember the core of the memory - the person you were talking to, the item you were holding, etc. - Photogrammetry works in a similar way. The person or object that appears most in the collection of images is generated with the most accuracy, leaving everything else to distort."
|Production Company||DadBod Films|
|Executive Producer||Rob Wildsmith|
|Production Manager||Killian Sundermann|
|Grading company||The Mill|
|Post Producer||Rob Wildsmith|
|Director's Representation||Claire Stubbs @ Mouthpiece|
|Other credits||3D Artist - Brent Patterson 3D Artist - Greedy Goons VFX Supervisor - Kev Freeney @ Algorithm|
Sam Davis and Tom Andrew have directed, produced and shot this experimental piece for DJ/producer Daniel Avery, which incorporates deconstructed CG elements into artfully-shot, minimalist live action.
Sam Davis plays upon the strange world of CCTV and surveillance in his video for Sad Night Dynamite.
Will Hooper rounds off his series of collaborations with Declan McKenna, in the video for Daniel, You're Still A Child.
A mini-lightshow illuminates various places across the UK, in Sam Davis and Tom Andrew's video for Metronomy's Whitsand Bay.
Pulse Films has announced the signing of Aube Perrie, winner of Best New Director at the recent UK …
Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …
Agile Films have announced the signing of Charlie Robins to their music video directors' roster.
Spindle have signed the director known as Silence to the company's directing roster for …
The new episode of The Promonews Podcast: Talking Music Videos - our series of …
The Sharks Music Video Awards 2022 are now open for entries, and a music video award jury has …