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For Those I Love 'Birthday' by Sam Davis

Rob Ulitski - 17th Feb 2021

Sam Davis directs a remarkable journey through a fractured landscape of memories in his promo for Irish band For Those I Love. 

Masterfully executed, the video uses photogrammetry to devise a haunting black and white world, allowing Davis to explore themes of addiction, loss and memory in an extensive 3D environment. 

The abstract textures and surreal aesthetic of this technologically-altered world border on the uncanny valley, reminiscent of a dream that has been recorded and dismantled, leaving fragments of reality behind.


You often only remember the core of the memory... Photogrammetry works in a similar way.

"Created using a Photogrammetry, tens of thousands of photos were stitched together using AI to produce giant 3D models. We were then able to fly a camera seamlessly through this digital world mimicking the movement of thought.

"These scenes, inspired by long chats with Dave from the band, and from the lyrics themselves, touch on the past, loss, freedom and addiction. Something we all face at some point.

"I have wanted to explore photogrammetry for a couple of years with the idea of creating a giant world from it. Hearing of how this track was put together, through the use of old recordings, WhatsApp messages and samples, it made a lot sense to create a video in a similar way - taking tens of thousands of images in order to create one solid piece.

"The use of photogrammetry seemed to pair up with visualising memories, as you often only remember the core of the memory - the person you were talking to, the item you were holding, etc. - Photogrammetry works in a similar way. The person or object that appears most in the collection of images is generated with the most accuracy, leaving everything else to distort."

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Rob Ulitski - 17th Feb 2021


  • CGI
  • Pick of the Day
  • Surreal
  • VFX
  • Dance
  • Electronic
  • Photogrammetry
  • 3D
  • Black & White

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Sam Davis
Christine Lewis
Production Company
Executive Producer
Rob Wildsmith
Production Manager
Killian Sundermann


Thomas Mangham
Colour grade company
The Mill


Post Producer
Rob Wildsmith


Director's Representation


Theo Lalic
September Management

Other credits

3D Artist

Brent Patterson

3D Artist

Greedy Goons

VFX Supervisor

Kev Freeney @ Algorithm

Rob Ulitski - 17th Feb 2021

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