Commissioner

Theo Lalic

Milo Blake's takes Obangjayar into an Afropop direction,&nbsp;with a noir twist, in the video for the pulsating Tinko Tinko (Don't Play Me For a Fool).Obongjayar is working a nightshift&nbsp;at tech company OB Dream Corp&nbsp;-&nbsp;no relation to a certain repping agency - and while on a break he switches on a distinctly old-school desktop and finds a viral video that becomes his portal into a twisted mirror image of his own world.In this alternate dimension, Obangjayar is transformed into a pop artist, performing the song, and accompanied in the same office by dancers. As the views skyrocket on the viral video, it plays on how&nbsp;technology and viral trends consume our lives. Eventually the lines between the digital and real world become completely blurred - and the hardware itself takes on a organic quality.It's an intriguing showcase for the artist aka Steven Umoh, which shows how he represents an exciting new take on Afropop and Afrobeat&nbsp;- and also shows Milo Blake's also moving into exciting new territory as a video director.[imgtoken data:1]

United Kingdom

KZ Creatives

Ella Lucia

Milo Blake

Jordi Estapé

Mouthpiece

Spindle

Greg Probert

Peter Bishop

Nosisa Majuqwana

Jamie Tarr

Freddie Wright

Mike Linforth

Liam Reardon

Jimmy Van Twest 

Karla Q Leon

Jamie Hodgson

Work Editorial

Myles Bevan

Harry Davidson

September

Time Based Arts

Afro-Pop

Afrobeat

Obongjayar 'Tinko Tinko (Don't Play Me For A Fool)' by Milo Blake

Obongjayar - Tinko Tinko (Don't Play Me for a Fool)

Spencer Young creates a rich display of vivid images to symbolise positive messages of joy, aspiration and strength in Obongjayar's Try.&nbsp;The director, who has recently signed to Hello Love, has created a series of portraits&nbsp;of the London-based Nigerian&nbsp;singer-songwriter for the first release from his upcoming debut album.&nbsp;Some of the most striking imagery shows Obongjayar and his brightly, regally dressed&nbsp;dancers standing still and strong - as if in defiance of Young's backdrop of evocative, billowing skies.In contrast to a sense of imposing majesty, drive and ambition that is evoked in those moving still life portraits is the innocence of a young boy who observes Obangjayar&nbsp;on his TV. The boy provides the emotional heart of the video, dancing alone in a moving representation of joy, and then transported into the regal zone.From a man waiting alone in the wings for a curtain call, to a young boy peeking out from behind the net curtains, the video touches on themes of isolation and perseverance as Obongjayar sings 'It's no guarantee our lives will change, but all we do is try'.&nbsp;

Spencer Young

Takiyah Blaize

Hello Love

Finn James

Jack Green

Alfred Thirolle

Rich Savage

Jojo Bossman

Leopold Naessens

Lauren Taylor

Bevan Agyemang

Paige Whiting

Jonny Thorpe

Glassworks

James Sieradzki

September Records

Oliver Smith

Andrew Patrick

Ndella Longley

Alternative

Obongjayar 'Try' by Spencer Young

Obongjayar-'Try'-by-Spencer-Young

Directing team Racer direct a vibrant multiformat visual for Artemas.&nbsp;The video for Real Life is saturated and nostalgic, evoking carefree early Noughties&nbsp;vibes with a playful and&nbsp;breezy aesthetic.&nbsp;Interweaving DV footage and animated assets, the video balances an&nbsp;anachronistic approach&nbsp;with a fresh perspective."The track reminded us of songs you would hear from early 2000s grunge bands when we were kids," say Racer. "So it was important to us to create a nostalgic world for Artemas and his friends to hang out in."The directors know their source material well, and it shows in the final project, which feels like it could have been plucked right from MTV back in the day.&nbsp;

Racer

Rhys Warren

Megan Lee

Electric Theatre Collective

OB Management

Kodak

Artemas 'Real Life' by Racer

Artemas--'Real-Life'-by-Racer

Sam Davis directs a remarkable journey through a fractured landscape of memories in his promo for Irish band For Those I Love.&nbsp;Masterfully executed, the video uses photogrammetry to devise a haunting black and white world, allowing Davis to explore themes of addiction, loss and memory&nbsp;in an extensive 3D environment.&nbsp;The abstract textures and surreal aesthetic of this technologically-altered world&nbsp;border on&nbsp;the uncanny valley, reminiscent of a dream that has been recorded and dismantled, leaving fragments of reality behind.[imgtoken data:1]

Theo Lalic

Commissioner

Videos featuring Theo Lalic

2022 (2)

2021 (2)

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