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Obongjayar 'Tinko Tinko (Don't Play Me For A Fool)' by Milo Blake

David Knight - 28th Mar 2022

Milo Blake's takes Obangjayar into an Afropop direction, with a noir twist, in the video for the pulsating Tinko Tinko (Don't Play Me For a Fool).

Obongjayar is working a nightshift at tech company OB Dream Corp - no relation to a certain repping agency - and while on a break he switches on a distinctly old-school desktop and finds a viral video that becomes his portal into a twisted mirror image of his own world.

In this alternate dimension, Obangjayar is transformed into a pop artist, performing the song, and accompanied in the same office by dancers. As the views skyrocket on the viral video, it plays on how technology and viral trends consume our lives. Eventually the lines between the digital and real world become completely blurred - and the hardware itself takes on a organic quality.

It's an intriguing showcase for the artist aka Steven Umoh, which shows how he represents an exciting new take on Afropop and Afrobeat - and also shows Milo Blake's also moving into exciting new territory as a video director.

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David Knight - 28th Mar 2022

Tags

  • Narrative
  • VFX
  • Afro-Pop
  • Afrobeat

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Credits

Production/Creative

Director
Producer
Jordi Estapé
Production Company
Executive Producer
Nosisa Majuqwana
Production Manager
Jamie Tarr
1st AD

Camera

Director of Photography
Peter Bishop
Focus Puller
Mike Linforth
2nd AC
Liam Reardon

Lighting/Grip

Gaffer
Greg Probert

Art

Art Director
Jimmy Van Twest 
Titles And Poster Design
Joe Brown

Wardrobe

Stylist
Ella Lucia
Make-up
Karla Q Leon

Choreography

Movement Director
KZ Creatives

Casting

Dancers
Paige Lilley, Kofi Mensah

Editorial

Editor
Jamie Hodgson
Editing company

Grading

Colourist
Myles Bevan
Colour grade company
Time Based Arts

Agent

Director's Representation

Commission

Commissioner
Theo Lalic
Label
September

David Knight - 28th Mar 2022

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