Missy Elliott 'Cool Off' by Daniel Russell
Missy Elliott builds upon her brilliantly absurd videography with the Daniel Russell-directed Cool Off - featuring Missy and friends making performance art in a modern art museum.
As a protegé of Elliott's frequent collaborator Dave Meyers, Russell has a deep understanding of the visual language and qualities that make a Missy Elliott video so fresh and punchy: high-energy performance, surreal concepts, cutting-edge styling. This video encompasses all of the above, with Russell's own flair thrown in.
With a trademark beat and catchy refrain, the visual depicts Elliott as an art exhibit, on-display alongside a group of glitching, floating characters. Within moments, everyone breaks into breathless choreography, introduced by a complete change in colour palette and super-vibrant styling.
Elliott doesn't disappoint with her performance - a quickfire flow, dynamic movement and impressive balance... which will all make sense when you watch it (and particularly to anyone old enough to remember Weebles... ed.)
Drawing upon the groundbreaking visuals of her early mainstream work, the track and video capture a sense of nostalgia, whilst contemporising the themes and adding a unique perspective to the mix.
PRO Credits
Credits
Director | Daniel Russell |
Producer | Jeff Kopchia |
Executive Producer | Nathan Scherrer |
Production Manager | Sina Pars |
1st AD | Jamar Hawkins |
Director of Photography | Scott Cunningham |
Focus Puller | Rome Williams |
2nd AC | Daniel Guarino |
Gaffer | Mike Cruz |
Art Director | Marcus Cooley |
Wardrobe | June Ambrose |
Hair | Kellon Williams |
Make-up | Alexandra Butler |
Editor | Jarrett Fijal |
Editing company | Bonch Post |
Post Producer | Jeff Kopchia |
VFX | Jr Strickland |
Director's Representation | Lark Creative |
Commissioner | Mildred Delamota |
Label | Atlantic Records |
Other credits | Stunt Coordinator: Yan Dran |
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