Rob Ulitski - 12th May 2020

Jordan Rossi directs a psychedelic journey through cyberspace for Rika's Left To Love. 

Shot entirely in quarantine conditions, the Alice in Wonderland-style concept was shot entirely on iPhone, and is a whirlwind of contemporary nostalgia. 

This was a shoot originally planned before the crisis, but Rossi and team adapted admirably to make it work by directing remotely.

JORDAN ROSSI:

While a lot of videos have embraced the homemade DIY aesthetic I wanted to look the other way

“I pitched on the track before coronavirus hit but it became evident very quickly that this would have to be a remote shoot. I’ve always been obsessed with the digital landscape of the 21st Century and feel the World Wide Web is a bit of a rabbit hole.

"I wanted to bring that concept to this amazing track which is really about looking for love- something we all do online and through our digital profiles. It’s why we peppered in different text and Internet specific phrases throughout the video.

“I knew that heading into the lockdown there would still be a need for content but we’d have to adjust our approach. While a lot of videos have embraced the homemade DIY aesthetic I wanted to look the other way and really utilise the amazing technology at our fingertips.

"Just because we have to shoot remotely or on an iPhone doesn't mean that the visual output needs to be sacrificed. We can still create beautiful imagery to enhance narratives. It just needs to be approached with a slightly different mindset.

"The process of making this video was made so incredibly easy with the stellar team around us. Greg at Whitehouse did a great job with the edit and Tom’s graphics really brought the film to life. George and Jack over at BlackKite knocked it out of the park with all the colourful visual effects. It really shows that with the technology of 2020 our imagination is limitless.”

RIKA: 

“I’m really proud of this music video. Despite the situation it has pushed us to think outside the box. We filmed this video from two separate continents; Mickey resides in the US and myself in the UK. The video tells a tale of a cyber-love. Jordan Rossi is an amazing creative and has such a direct vision with his work. It is a pleasure collaborating with him again!”

Credits

DirectorJordan Rossi
ProducerBlair Smith
Production CompanyThe Graft
Executive ProducerHannah Bellil
Executive ProducerAlan Traquair
EditorGreg Hayes
Editing companyWhitehouse
ColouristGeorge K
Grading companyBlack Kite Studios
Post production companyBlack Kite Studios
Post ProducerTamara Mennell
VFXJack Stone
Director's RepresentationCarrie Sutton
CommissionerAilsa Robertson
LabelVirgin EMI
Other creditsEdit Producer: Annabel Bennett Graphic Design: Tom Etherington

Rob Ulitski - 12th May 2020

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