Director

Jordan Rossi

Jordan Rossi directs a high-drama, glam rock-inspired promo for Adam Lambert's cover of Bonnie Tyler's bombastic classic.Rossi helms&nbsp;an effervescent&nbsp;visual for Lambert's take on Holding Out For A Hero, featuring a cast of bedazzled musicians, hidden behind glitterball helmets,&nbsp;who eventually strip to reveal their true, unique selves.&nbsp;From the pastel backdrop through to the styling and makeup, the video is a throwback to the glamorous excess of the 1980's, and is perfectly suited to the track.[imgtoken data:1]"The idea behind the video is to throw away homogeneity and celebrate individuality, whatever form that may take," explains Rossi.&nbsp;"Adam is the perfect collaborator. We've shot together before, so had a shorthand going into this one. But he was great at really driving ideas forward. He wanted to do something fashion-orientated with a glam rock and camp twist.&nbsp;When researching the video, Rossi found himself inspired by some of the all-time greats in the industry.[imgtoken data:2]"I did a lot of visual research for this video with photographers like Jean-Paul Goude being a big source of inspiration for the editorial setups," he says. "We also gave a cheeky nod to Robert Palmer's legendary, and often imitated, videos [for Addicted To Love and others] but again with our own camp twist - with glitterball wearing robots."At every stage of the video Adam and I sought to subvert traditional conventions of music videos, fashion and pop iconography to create a piece of work that was fun, tongue-in-cheek and expressive with an incredible cast."

United States

Laura Little

Sachin Gogna

Aidan Brooks

Carrie Sutton

Rankin Creative

Laura Collins

Ryan Monteith

Charlie Knight

Chelsea Stemple

Kitty Rajakulasingam

Alex Kryszkiewicz

Jonny Iseli

Danny Williams

Mark Jennings

Kite Chuang

Samuel Marr

Homespun

Myles Bevan

Time Based Arts

Warner Music

Alt Pop

Adam Lambert 'Holding Out For A Hero' by Jordan Rossi

Adam-Lambert-'Holding-Out-For-A-Hero'-by-Jordan-Rossi

Jordan Rossi directs an empassioned promo for South African singer-songwriter, actor and novelist Nakhane, featuring Perfume Genius, with a work that takes its cue from some pillars of Queer cinema and art.&nbsp;The video for Do You Well begins&nbsp;with Nakhane and their love interest glistening under sparkling lights in a studio space, and then&nbsp;battling to create a common ground, before finally connecting with each other.&nbsp;Gorgeous and thrilling, the video visualises a complex set of emotions in a stylish and thought-provoking manner, and the end result is wonderfully alluring.&nbsp;[imgtoken data:1]"Nakhane already had a concept for this video," Rossi reveals.&nbsp;"It was very much centred around a wrestling encounter between two people in a homoerotic fashion. They wanted to express the idea of a duel and the ridiculous nature of aggressive masculinity."Nakhane and I drew inspiration from lots of Queer art and cinema such as Pink Narcissus by James Bidgood, Querelle by Rainer Werner Fassbinder, Moonlight by Barry Jenkins and Sebastien by Derek Jarman. We also looked at features like Fight Club and Shame - both dealing with masculinity, sex and relationships in a unique manner.[imgtoken data:2]"Visually, I wanted a really deep and textured image with lots of energy. Tony Scott's turbulent yet cinematically rich style of compressed imagery was a huge source of inspiration here.&nbsp;"It's not every day you get to make projects such as this so a huge shout out goes to Faye who commissioned it, the record label for giving us complete creative freedom and Nakhane for being such a trusting collaborator."

United Kingdom

Jordi Estapé

Faye Purcell

Sachin Parmar

Miguel Carmenes

Beth Montague

Edwin Brawn

Freddie Wright

Stephen Ofori

Theresa Adamson

Chloe Dean

Maisie Boyd

Daniel Levy

Rascal Post

Nakhane ft Perfume Genius 'Do You Well' by Jordan Rossi

Nakhane - Do You Well (feat. Perfume Genius) (Official Music Video)

Dylan tries to duck out of an overbearing relationship, in Jordan Rossi's promo for Nothing Lasts Forever.&nbsp;After being on the receiving end of a hugely awkward dinner date - complete with boombox serenading&nbsp;and a cast of dancers - Dylan makes her intentions clear, in a glossy, slick and upbeat concept.&nbsp;"Dylan is a creative tour-de-force which is what made the brief - which she wrote -&nbsp;so exciting," Rossi says."This video is Edgar Wright meets anti-romantic musical that allows Dylan’s unique blend of rule-breaking humour and charisma to come to the fore."As with all music videos there’s never enough of anything: time, money, patience. But everyone on the team worked super-diligently and collaboratively to pull all the stops out of the bag to make it a success."For me, I’m super proud of the fact that it’s a unique blend of gorgeous cinematic visuals, comedic moments and fun choreography. Pop videos come in all shapes and sizes now but this was our little throwback to old school pop: tongue-in-cheek with a playful sensibility."

Macy Trieu-Dingle

Phoebe Lettice Thompson

Rankin Creatives

Ailsa Robertson

Max Witting

Megan Markley

Sue King

Elizabeth Rita

Mark Whelan

Katie Dymmock 

Coffee

Island

Dylan 'Nothing Lasts Forever' by Jordan Rossi

Dylan-'Nothing-Lasts-Forever'-by-Jordan-Rossi

Jordan Rossi takes Craig David into a colourful surrealist adventure for his video for&nbsp;My Heart's Been Waiting For You.Craig performs this garage-influenced club hit in a serious of increasingly surreal settings, with outer space encroaching into modern-day London. And periodically everything then suddenly ramps up into another dazzling visual dimension.[imgtoken data:1]"The brief was wide open," explains Rossi.&nbsp;"All that was stated was they wanted a green screen video that had the vibe of Craig's tour footage. I took that and ran with it, and wanted to craft a luminous surrealist fantasy that was equal parts Dali with Craig's R&amp;B-pop aesthetic."Craig was the best collaborator a director could ask for. Hugely respectful of the art but always wanted to push the boundaries creatively. It meant that what was a green screen video became a smash of reality and illusion in the most entrancing of ways. The final result is a fantasia of colour and other worldly scenarios. All seemingly familiar but with a twist."

Cheryl Konteh

Ben Pengilly

Massimo Messi

David Wright

Elle Lotherington

Ed Livesey

Benji Kirkham

Josh Dadson

Cinta Miller

Karel Van Bellingen

George Garnish

Dan Levy

Robert Chandler

Garage

Craig David ft Duvall 'My Heart's Been Waiting For You' by Jordan Rossi

Craig-David-'My-Heart's-Been-Waiting-For-You-(feat.-Duvall)'-by-Jordan-Rossi

Jordan Rossi directs a cathartic promo for Sir Tom Jones, featuring actor/dancer Iain Mackay.&nbsp;The track is a&nbsp;reversioning of the&nbsp;Bob Dylan song, and touches&nbsp;upon&nbsp;frank realisations about growing old, whilst still evoking a sense of positivity.The video focusses upon Mackay as a solitary drinker in a dive bar, chugging back the beers whilst&nbsp;lost in painful&nbsp;thought. As Sir Tom and the Dylan-penned track get going, his spirits start to improve. Soon he is off the barstool,&nbsp;dancing&nbsp;around the venue, leaving no part of the room untouched.&nbsp;And then, after reclaiming his sense of self, he leaves - driving off in a vintage Pontiac.[imgtoken data:1]"The concept for Not Dark Yet represented something very unique to me - even in the harrowing nature of this awareness of being near the end of your life there is a kernel of positivity that I wanted to hone in on," says Rossi."I remember writing in the treatment that you're never too old to have some fun and that's exactly what this is. No matter where life has taken you to you can always find a bit of fun somewhere. Particularly in the music."I really wanted to ensure that the video had some emotionality to it. I tried to imbue the video with every inch of detail that I could, some aspect that everyone would recognise in themselves. Whether that's the down-and-out start or the carefree climax or simply a love of music that is splashed across the entire piece.[imgtoken data:2]"I couldn't have completed the video without our protagonist Iain Mackay, ex-principal dancer from the Birmingham Royal Ballet, who came in at the last minute - literally the night before the shoot - and absolutely understood what we were trying to achieve."But also [DoP] Luke Scully who helped develop the visual style with me, Elle [Lotherington, 1st AD] who kept us on track throughout a tricky day and Natricia [Bernard, choreographer] whose energy and ingenuity never cease to amaze me."Scully's cinematography, including the use of&nbsp;different overlays and digital grain creates a slightly gritty and timeless feel.&nbsp;"The visual style takes inspiration from 1970s B-Movies and the Grindhouse genre, popularised in recent years by the likes of Quentin Tarantino and Robert Rodriguez," says Rossi.&nbsp;"But I chose to swap the action-packed gore for an upbeat two-step."

Katie Cooper

Tonic

Jake Bishop

Luke Scully

Krishan Parmar

Rebecca Hanson

True Black Studio

Iain Mackay

Paul McKee

Universal

Natricia Bernard

Tom Jones 'Not Dark Yet' by Jordan Rossi

Tom-Jones-'Not-Dark-Yet'-by-Jordan-Rossi

Jordan Rossi returns with a candy-coated performance promo for Sophie Ellis-Bextor and The Feeling.Incorporating footage from blockbuster feature&nbsp;Everyone's Talking About Jamie - the movie version of the musical co-written by The Feeling's Dan Gillespie Sells -&nbsp;Rossi soaks the video in&nbsp;his signature colourful aesthetic, building the concept around vibrant performance vignettes.&nbsp;Since the video went live, Jordan has hosted a number of talks on diversity and LGBTQ+ representation, calling for greater inclusion and action from the industry as LGBTQ&nbsp;hate crimes continue to rise within the UK."I was so thrilled when the brief came over as I was such a fan of the musical," says Rossi.&nbsp;"And then getting to collaborate with artists such as Sophie Ellis-Bextor, who I've always greatly admired, and The Feeling, who are continual hitmakers, was an absolute dream."It was a fantastic shoot day with great energy on set. Luke [Scully, the DoP] really nailed the look and feel harkening back to those old smoky club nights. Also congratulations have to go to Sophie whose recent 24 Hour Danceathon raised over one million pounds for Children In Need. She's amazing."

Jamie Tarr

Tamara Cincik

Liz Taw

Louise Constad

Tommy Hill

Whitehouse Post

Emily Jeffery

Sophie Ellis-Bextor & The Feeling 'While You're Still Young' by Jordan Rossi

Sophie-Ellis-bextor-&-The-Feeling-'While-You're-Still-Young'-by-Jordan-Rossi

Elderbrook's cinematic track Broken Mirror&nbsp;becomes the vehicle for an authentic story, showcasing the issues facing many Queer people in 2021, helmed by director/photographer&nbsp;Jordan Rossi in collaboration with&nbsp; multi-disciplinary artist and creator Darkwah.Rossi's film follows a day in the life of a Queer performer played by Darkwah, and the reality of their experience, including the aggressions and microaggressions that impact personal safety and mental health.&nbsp;Together with a gut-wrenching sequence where Darkwah is cornered by a homophobic mob, there is also a focus upon the&nbsp;little stuff - small acts where their personal space is invaded, whether its being stared at and photographed in a cornershop, having their hair touched, or being touched inappropriately - that really resonates.&nbsp;[imgtoken data:1]Darwah delivers a charismatic performance which allows moments of happiness, as well as ranges of pain and anguish, and ultimately shows a strength of character, in a spoken-word sequence towards the end, which displays their inner resolve and dignity. Rossi brings this all together superbly well, in a video which features terrific cinematography from DoP Charlie Knight.On the project Darkwah has said:&nbsp;“As soon as I saw the treatment, I knew I wanted to be a part of this project," says Darkwah.&nbsp;"It’s all of the things I’ve experienced many times over. It’s so important that aggressions and micro-aggressions are spoken about outside of the LGBTQIA+ community. We know these things. We experience them - sometimes at the hands of those in our community but more so by those outside of it."Having these occurrences shown at this level in conjunction with an artist like Elderbrook, I hope will not only generate more conversation but result in change for the better as people check the ways in which they interact with performers, Queer performers and Queer people. I’m incredibly grateful to have been part of this project. I’m super excited for the change it will start to incite.”[imgtoken data:2]Jordan Rossi adds: “With Queer culture moving into the mainstream you’d think this would be a great time for Queer liberation but actually it’s far from it. More than ever before, we’re put into a box and forced to try and make our Queerness palatable for so many audiences. As a LGBTQ+ working director and photographer, I’m still excluded from so many conversations and projects which is why it’s a privilege to have the opportunity to craft this narrative and film."A big expression of gratitude goes to Elderbrook, his team and the record label who have let us tell this story freely and authentically, whilst supporting us at every step of the process.”The support from Elderbrook and Parlophone marks the start of a number of LGBTQIA+ activations that support the community. These include an Instagram Live session on Elderbrook's Instagram platform, featuring Jordan Rossi and Darkwah talking about the video, on Monday October 25th at 6pm (BST).

Oli Hill

Marti Guiver

Emily Mcney

Hollie Mapp

Mike Radforth

Newbody Post

Final Cut

Darkwah

John Hassay

Dance

Electronic

Elderbrook 'Broken Mirror' by Jordan Rossi

Elderbrook - Broken Mirror (Official Music Video)

Becky Hill laments a deteriorating relationship in a very uplifting setting, as Jordan Rossi reminds us of what a great night out looks like, in the video for Last Time.Presented as a night out with the girls, the video jumps between a love story narrative and uplifting performance, featuring a series of unique characters and a gorgeous&nbsp;club venue - Bethnal Green Working Men's Club -&nbsp;as the backdrop.&nbsp;DoP David Wright employs a heavy wash of neon and dynamic camerwork to complement the Friday night vibes, whilst the art direction and styling adds an effervescent energy to the concept.[imgtoken data:1]

Jerome Danvers

Steve Wingrove

Laurent Arnaud

Johnny Savage

Adele Cany

George Curran

Wendy Turner

Johnny Tully

Mouthpiece

Semera Khan

Polydor

Sergio Alvarez

Tommy McMahon

Becky Hill 'Last Time' by Jordan Rossi

Becky Hill - Last Time (Official Video)

Brooke Candy gets freaky in Jordan Rossi's jawdropping video for Honey Pussy.&nbsp;Taking on a variety of personas, from Queen Bee to Bee Keeper, Candy switches up her look and personality - and channels&nbsp;Marilyn Manson-style glam-goth&nbsp;-&nbsp;in this glossy, edgy, lubricious performance promo.&nbsp;Rossi's fashion chops take centre-stage, presenting the artist in a series of striking portraits, adorned with opulent jewellery and trademark otherworldly styling.&nbsp;

Stefan Yap

Jay Notley

Pola Garczynska

Dimitris Mavrogiannis

Marco Turcich

Matt King

Jake Gallager

Mona Leanne

Hasani Franke

Work Editorial

Matthew Meadows

Smoke & Mirrors

Experimental Pop

Avant-Garde

Brooke Candy 'Honey Pussy' by Jordan Rossi

Brooke-Candy-'Honey-Pussy'-by-Jordan-Rossi

Jordan Rossi directs a vibrant performance video for Griff &amp; electronic duo Honne, as part of a project on emerging talent by Vero and Hunger Magazine.&nbsp;Inspired by the amalgamation of art and technology in the digital era, the promo is an energetic ride through glitchy textures and otherworldly projections.&nbsp;While Griff's performance is understated yet endearing, and&nbsp;Honne's cameos are cleverly intertwined into the art direction, via lilting loops on TV screens.&nbsp;"This video was a love letter to the digital era taking us down the rabbit hole of cyber space," says Rossi. "It was always meant to be a slightly surreal acid trip but in a very confined computer context. I described it initially as Dali meets The Matrix with a glitchy style."The video was created as part of a special collaboration between Vero and Hunger Magazine as a focus on emerging British music talent. It was great to have Griff part of this with her strong visual style and laser-focused vision."

Thomas English

Chris Steel

Sam Smith

Will Stuetz

Musa Clarke

Amelia Tavenner

Lily Burdis

Tomi Roppongi

Michelle Dacillo

Josh Chadwick

George K

Black Kite Studios

Griff & Honne '1,000,000 X Better' by Jordan Rossi

Griff-&-Honne-'1,000,000-X-Better'-by-Jordan-Rossi

Jordan Rossi pays homage to iconic cinema in his video for 220 Kid and JC Stewart.&nbsp;Featuring tongue-in-cheek vignettes with entertaining spins on some famous titles - Brunch at Tiffany's&nbsp;and Reservoir Cats for example - and glossy, vibrant performance setups, the video encapsulates the feel-good energy of the pop anthem.

Blair Smith

Emily Mulkerrins

Ty Hack

Olan Collardy

Manlike Devan

Andy Owens

Richard Oxley

Fin O Sullivan

Artist Stylist Adele Cany  / Cast Stylist Lorena Hydeman

Cast Glam Ayse Gonen /  Artist Glam Shukeel Murtaza

Jo Lewandowska

Alex Gregory

India Hope

Sam Salter

Ore Okonedo

Polydor Records

220 Kid, JC Stewart 'Too Many Nights' by Jordan Rossi

220-Kid,-Jc-Stewart-'Too-Many-Nights'-by-Jordan-Rossi

The Vamps' frontman Bradley Simpson gets pugilistic in an abstract space in Jordan Rossi's punchy promo for Better.Combining the colour palette adopted in Rossi's photo campaign for their new album with the boxing theme, dovetailing with an energetic, imaginatively-shot performance, makes for a&nbsp;pink-hued piledriver to showcase the Brit pop band's latest hit.&nbsp;&nbsp;&nbsp;

Ersan Beskardes

Elliot Zelmanovits

Jack Exton

Toby Mckay

Lucy Cooper

Rom Sartipi

Craig Coole

Oisín O'Driscoll

Dan Butler

The Mill

The Vamps 'Better' by Jordan Rossi

The-Vamps-'Better'-by-Jordan-Rossi

Jordan Rossi directs a psychedelic journey through cyberspace for Rika's Left To Love.&nbsp;Shot&nbsp;entirely in quarantine conditions, the Alice in Wonderland-style&nbsp;concept was shot entirely on iPhone, and is a whirlwind of contemporary nostalgia.&nbsp;This was a shoot originally planned before the crisis, but Rossi and team adapted admirably to make it work by directing remotely.JORDAN ROSSI:<blockquote>While a lot of videos have embraced the homemade DIY aesthetic I wanted to look the other way</blockquote>“I pitched on the track before coronavirus hit but it became evident very quickly that this would have to be a remote shoot.&nbsp;I’ve always been obsessed with the digital landscape of the 21st Century and feel the World Wide Web is a bit of a rabbit hole."I wanted to bring that concept to this amazing track which is really about looking for love- something we all do online and through our digital profiles. It’s why we peppered in different text and Internet specific phrases throughout the video.“I knew that heading into the lockdown there would still be a need for content but we’d have to adjust our approach. While a lot of videos have embraced the homemade DIY aesthetic I wanted to look the other way and really utilise the amazing technology at our fingertips."Just because we have to shoot remotely or on an iPhone doesn't mean that the visual output needs to be sacrificed. We can still create beautiful imagery to enhance narratives. It just needs to be approached with a slightly different mindset."The process of making this video was made so incredibly easy with the stellar team around us. Greg at Whitehouse did a great job with the edit and Tom’s graphics really brought the film to life. George and Jack over at BlackKite knocked it out of the park with all the colourful visual effects. It really shows that with the technology of 2020 our imagination is limitless.”RIKA:&nbsp;“I’m really proud of this music video. Despite the situation it has pushed us to think outside the box. We filmed this video from two separate continents; Mickey resides in the US and myself in the UK. The video tells a tale of a cyber-love. Jordan Rossi is an amazing creative and has such a direct vision with his work. It is a pleasure collaborating with him again!”

Jordan Rossi

Director

Interviews featuring Jordan Rossi

Videos featuring Jordan Rossi

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