New Rules '24 Hours' by Jordan Rossi
New boyband New Rules are feeling blue in the video for 24 Hours, directed by Jordan Rossi.
Fresh off the back of Natasha Bedingfield's Kick It, Rossi is back with another stripped-back, studio- based performance video. One of New Rules' first official videos, 24 Hours tells the story of a break up where you spend all your time with your partner, but afterwards you are left with a huge empty void in your life.
Split between a minimalist blue room - where the group lounge around, waiting for time to go by - and a black and white, high contrast performance setup, the wistful yearning and eventual acceptance that come with heartbreak are visually represented through striking art direction and superb performance from the newcomers.
PRO Credits
Credits
| Director | Jordan Rossi |
| Production Company | The Graft |
| Production Company | Rankin Film |
| Executive Producer | Beth Montague |
| Director of Photography | Beatriz Sastre |
| Focus Puller | Aristide Russo |
| 2nd AC | Loona Kasemets |
| Gaffer | Paul Choy |
| Art Director | Amy Exton |
| Wardrobe | Mekel Bailey |
| Make-up | Rebecca Hampson |
| Editor | Ollie Burn |
| Editing company | Big Chop |
| Colourist | Alex Nerzic |
| Grading company | Smoke |
| Grading company | Amp; Mirrors |
| Post Producer | Sydney Levy |
| Post Producer | Amp; Hannah Whitehill |
| Director's Representation | Carrie Sutton |
| Commissioner | Olivia Hobbs |
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