Rob Ulitski - 10th Oct 2019

New boyband New Rules are feeling blue in the video for 24 Hours, directed by Jordan Rossi. 

Fresh off the back of Natasha Bedingfield's Kick It, Rossi is back with another stripped-back, studio- based performance video. One of New Rules' first official videos, 24 Hours tells the story of a break up where you spend all your time with your partner, but afterwards you are left with a huge empty void in your life. 

Split between a minimalist blue room - where the group lounge around, waiting for time to go by - and a black and white, high contrast performance setup, the wistful yearning and eventual acceptance that come with heartbreak are visually represented through striking art direction and superb performance from the newcomers. 

PRO Credits


DirectorJordan Rossi
Production CompanyThe Graft
Production CompanyRankin Film
Executive ProducerBeth Montague
Director of PhotographyBeatriz Sastre
Focus PullerAristide Russo
2nd ACLoona Kasemets
GafferPaul Choy
Art DirectorAmy Exton
WardrobeMekel Bailey
Make-upRebecca Hampson
EditorOllie Burn
Editing companyBig Chop
ColouristAlex Nerzic
Grading companySmoke
Grading companyAmp; Mirrors
Post ProducerSydney Levy
Post ProducerAmp; Hannah Whitehill
Director's RepresentationCarrie Sutton
CommissionerOlivia Hobbs

Rob Ulitski - 10th Oct 2019

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