Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Nakhane ft Perfume Genius 'Do You Well' by Jordan Rossi

Rob Ulitski - 3rd Nov 2022

Jordan Rossi directs an empassioned promo for South African singer-songwriter, actor and novelist Nakhane, featuring Perfume Genius, with a work that takes its cue from some pillars of Queer cinema and art. 

The video for Do You Well begins with Nakhane and their love interest glistening under sparkling lights in a studio space, and then battling to create a common ground, before finally connecting with each other. 

Gorgeous and thrilling, the video visualises a complex set of emotions in a stylish and thought-provoking manner, and the end result is wonderfully alluring. 

"Nakhane already had a concept for this video," Rossi reveals. "It was very much centred around a wrestling encounter between two people in a homoerotic fashion. They wanted to express the idea of a duel and the ridiculous nature of aggressive masculinity.

"Nakhane and I drew inspiration from lots of Queer art and cinema such as Pink Narcissus by James Bidgood, Querelle by Rainer Werner Fassbinder, Moonlight by Barry Jenkins and Sebastien by Derek Jarman. We also looked at features like Fight Club and Shame - both dealing with masculinity, sex and relationships in a unique manner.

"Visually, I wanted a really deep and textured image with lots of energy. Tony Scott's turbulent yet cinematically rich style of compressed imagery was a huge source of inspiration here.

 "It's not every day you get to make projects such as this so a huge shout out goes to Faye who commissioned it, the record label for giving us complete creative freedom and Nakhane for being such a trusting collaborator."

Featured sponsors

Rob Ulitski - 3rd Nov 2022

Tags

  • Performance
  • Sensual
  • Wrestling
  • Duel
  • Masculinity
  • Alluring
  • LGBTQ+

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Jordan Rossi
Producer
Jordi Estapé
Executive Producer
Beth Montague
Executive Producer
Chelsea Stemple
Production Manager
Edwin Brawn
1st AD
Set PAs
Megan Markley / Bryan Ombel-Nill

Camera

Director of Photography
Miguel Carmenes
Focus Puller
Stephen Ofori
2nd AC
Theresa Adamson

Lighting/Grip

Gaffer
Sachin Parmar
Electricians
Alessandro Boroni / Duane Abraham

Wardrobe

Make-up
Maisie Boyd

Choreography

Choreographer
Chloe Dean

Casting

Lead Dancer
Efe

Editorial

Editor
Samuel Marr
Editing company

Grading

Colourist
Daniel Levy
Colour grade company
Rascal Post

Agent

Director's Representation

Commission

Commissioner
Faye Purcell
Label
BMG

Rob Ulitski - 3rd Nov 2022

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video