Jordan Rossi directs an empassioned promo for South African singer-songwriter, actor and novelist Nakhane, featuring Perfume Genius, with a work that takes its cue from some pillars of Queer cinema and art. The video for Do You Well begins with Nakhane and their love interest glistening under sparkling lights in a studio space, and then battling to create a common ground, before finally connecting with each other. Gorgeous and thrilling, the video visualises a complex set of emotions in a stylish and thought-provoking manner, and the end result is wonderfully alluring. "Nakhane already had a concept for this video," Rossi reveals. "It was very much centred around a wrestling encounter between two people in a homoerotic fashion. They wanted to express the idea of a duel and the ridiculous nature of aggressive masculinity."Nakhane and I drew inspiration from lots of Queer art and cinema such as Pink Narcissus by James Bidgood, Querelle by Rainer Werner Fassbinder, Moonlight by Barry Jenkins and Sebastien by Derek Jarman. We also looked at features like Fight Club and Shame - both dealing with masculinity, sex and relationships in a unique manner."Visually, I wanted a really deep and textured image with lots of energy. Tony Scott's turbulent yet cinematically rich style of compressed imagery was a huge source of inspiration here. "It's not every day you get to make projects such as this so a huge shout out goes to Faye who commissioned it, the record label for giving us complete creative freedom and Nakhane for being such a trusting collaborator."

Luis Hindman directs promo full of yearning for Joesef - set on two different crowded dancefloors.Following previous collaboration for It's Been A Little Heavy Lately, the video for East End Coast sees Joesef drifting through an atmospheric club packed with a mixed crowd of revellers and kissing couples. He is seemingly the only one alone among this hipster crowd, reflective and lipsyncing to the melodic song.The fact that he is pining from a lost love from his hometown of Glasgow is brought home by the introduction of another, slightly less crowded dancefloor, of a gay club - this one distinguished from the other also by the blueish tinge in the grade and a different aspect ratio - with Joesef himself in a smooch with a boy.It's an evocative display of love and loss, told through an atmospheric and hyperreal aesthetic, beautifully shot by Sam Meyer. Joesef also gives an excellent downbeat performance amid the fevered atmosphere of the London club, and Luis Hindman handles this tricky juxtaposition of the two settings, to bring out the emotion of the song, really well. Joesef told Attitude Magazine that the video was very important to him. "If I'd seen a wee guy from the east of Glasgow necking a lad in a music video back in the day I'd have felt a bit less alone."

Elderbrook's cinematic track Broken Mirror becomes the vehicle for an authentic story, showcasing the issues facing many Queer people in 2021, helmed by director/photographer Jordan Rossi in collaboration with multi-disciplinary artist and creator Darkwah.Rossi's film follows a day in the life of a Queer performer played by Darkwah, and the reality of their experience, including the aggressions and microaggressions that impact personal safety and mental health. Together with a gut-wrenching sequence where Darkwah is cornered by a homophobic mob, there is also a focus upon the little stuff - small acts where their personal space is invaded, whether its being stared at and photographed in a cornershop, having their hair touched, or being touched inappropriately - that really resonates. Darwah delivers a charismatic performance which allows moments of happiness, as well as ranges of pain and anguish, and ultimately shows a strength of character, in a spoken-word sequence towards the end, which displays their inner resolve and dignity. Rossi brings this all together superbly well, in a video which features terrific cinematography from DoP Charlie Knight.On the project Darkwah has said: “As soon as I saw the treatment, I knew I wanted to be a part of this project," says Darkwah. "It’s all of the things I’ve experienced many times over. It’s so important that aggressions and micro-aggressions are spoken about outside of the LGBTQIA+ community. We know these things. We experience them - sometimes at the hands of those in our community but more so by those outside of it."Having these occurrences shown at this level in conjunction with an artist like Elderbrook, I hope will not only generate more conversation but result in change for the better as people check the ways in which they interact with performers, Queer performers and Queer people. I’m incredibly grateful to have been part of this project. I’m super excited for the change it will start to incite.”Jordan Rossi adds: “With Queer culture moving into the mainstream you’d think this would be a great time for Queer liberation but actually it’s far from it. More than ever before, we’re put into a box and forced to try and make our Queerness palatable for so many audiences. As a LGBTQ+ working director and photographer, I’m still excluded from so many conversations and projects which is why it’s a privilege to have the opportunity to craft this narrative and film."A big expression of gratitude goes to Elderbrook, his team and the record label who have let us tell this story freely and authentically, whilst supporting us at every step of the process.”The support from Elderbrook and Parlophone marks the start of a number of LGBTQIA+ activations that support the community. These include an Instagram Live session on Elderbrook's Instagram platform, featuring Jordan Rossi and Darkwah talking about the video, on Monday October 25th at 6pm (BST).

Andrea Mae Perez celebrates the healing power of love in her beautiful promo for Josie Man. Cuts & Bruises explores the emotional damage we carry with us throughout life, and depicts a handful of couples who are making the most of love, life and each other's company. Through a fashion editorial aesthetic, the concept is presented through several intimate vignettes, each styled in a colourful, vibrant and unabashed way. DoP Beatriz Sastre matches the abstract style through the use of lo-fi DV cameras and hyperstylised lighting, creating a world in which love can exist in all forms.