SOMOH 'Man' by Andy Little
Rob Ulitski - 3rd Nov 2023
SOMOH is a master of disguise in Andy Little's touching promo for Man, set in a fancy dress store.
The video sees bedrooom pop artist Sophia Mohan - aka SOMOH - don a number of different outfits, some traditionally masculine and manly, to capture the themes of the track. The offbeat fashion and stylistic choices act as an armour of sorts, to try and blend in to the world at large, even when you shouldn't have to be doing so.
"Man was written out of the jealousy I felt towards heterosexual couples able to display their love in public," the artist explains of the track. "I’ve experienced so many moments in my relationship where I haven’t felt comfortable or safe enough to be affectionate with my partner. I wanted this song to capture the desperation of wishing I didn’t have to hide that part of myself so much."
Whilst playful in its execution, the video tackles the frustrations of the double standards that persist in traditional relationships as opposed to LGBTQ+ relationships, and it's a real knockout introduction to the artist for those who aren't familiar yet.
Rob Ulitski - 3rd Nov 2023
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Credits
Production/Creative
- Director
- AL
- Producer
- Sally Bryant
- Executive Producer
- Joel Johnson
- 1st AD
- Christopher Thomas Hall
Camera
- Director of Photography
- AL
Editorial
- Editor
- AL
Commission
- Label
- Tiny Library Records
Rob Ulitski - 3rd Nov 2023