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Tayce 'Swagzilla' by Kassandra Powell

Rob Ulitski - 13th Jan 2023

Kassandra Powell directs an electrifying promo for RuPaul's Drag Race UK alumn Tayce. 

The video for Swagzilla boasts spectacular performance setups, an explosive car journey and a whole host of impressive costume changes... and that's just the start of it. 

Imbued with Powell's singular underground art aesthetic and iconic inspirations - perhaps including Steven Klein's 2014 video for Brooke Candy's Opulence - it's a clash of creativity that is as wild and unpredictable as the track itself. And that is meant as the highest compliment. 

Get ready for blood sprinklers, shiny pleather outfits and luxury sports cars, broughto together in a phenomenally propulsive edit by Charlie France.

Tayce is here to impress - and has picked the ideal director to bring the vision to life in Kassandra Powell.

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Rob Ulitski - 13th Jan 2023

Tags

  • Pick of the Day
  • Alt Pop
  • Pop
  • Performance
  • Explosive
  • Drag race
  • Choreography
  • Art
  • Costume
  • Ru Paul's Drag Race
  • LGBTQ+

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Credits

Production/Creative

Director
Kassandra Powell
Producer
Nycollas Abreu
Production Company
Executive Producer
Francesca Woods
Production Manager
Daragh Mccann
1st AD
Argy Kostopoulos

Camera

Director of Photography
Luke Dryden
Focus Puller
Erdvilas Abukevicius
2nd AC
Recel Tonelada
DIT
Ashen Page
BTS Photographer
Theo Ahimana

Lighting/Grip

Gaffer
Sachin Parmar
Spark
Jai Chayne

Art

Production designer
Alan Scott
Art Assistants
Inga Tilda, Hara Spyrou

Wardrobe

Stylist
Derek Anthony Purcell
Hair
Pedro Allexandre
Make-up
Iliana Mavroeidakou
Make-up (Cast)
Cassandra Scalia
Wardrobe
Cameron Hancock
Stylist Assistant
Ally Lux

Choreography

Choreographer
Dale K

Casting

Dancers
Matthew Miller, Lauren Kay, Jack Whitehead, Becky Wong, Michael De Angelo, Emma Ross

Editorial

Editor
Charlie France

Grading

Colour Producer
George Blomily
Colourist
Alexandre Nerzic
Colour grade company
Creative Outpost

VFX

VFX
Wes Viz

Agent

Director's Representation

Rob Ulitski - 13th Jan 2023

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