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Adam Lambert 'Holding Out For A Hero' by Jordan Rossi

Rob Ulitski - 11th Jan 2023

Jordan Rossi directs a high-drama, glam rock-inspired promo for Adam Lambert's cover of Bonnie Tyler's bombastic classic.

Rossi helms an effervescent visual for Lambert's take on Holding Out For A Hero, featuring a cast of bedazzled musicians, hidden behind glitterball helmets, who eventually strip to reveal their true, unique selves. 

From the pastel backdrop through to the styling and makeup, the video is a throwback to the glamorous excess of the 1980's, and is perfectly suited to the track.

"The idea behind the video is to throw away homogeneity and celebrate individuality, whatever form that may take," explains Rossi. "Adam is the perfect collaborator. We've shot together before, so had a shorthand going into this one. But he was great at really driving ideas forward. He wanted to do something fashion-orientated with a glam rock and camp twist. 

When researching the video, Rossi found himself inspired by some of the all-time greats in the industry.

"I did a lot of visual research for this video with photographers like Jean-Paul Goude being a big source of inspiration for the editorial setups," he says. "We also gave a cheeky nod to Robert Palmer's legendary, and often imitated, videos [for Addicted To Love and others] but again with our own camp twist - with glitterball wearing robots.

"At every stage of the video Adam and I sought to subvert traditional conventions of music videos, fashion and pop iconography to create a piece of work that was fun, tongue-in-cheek and expressive with an incredible cast."

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Rob Ulitski - 11th Jan 2023

Tags

  • Alt Pop
  • Cover
  • Drama
  • Glam Rock
  • Individuality
  • Iconography
  • Performance

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Credits

Production/Creative

Director
Jordan Rossi
Producer
Aidan Brooks
Production Company
Executive Producer
Chelsea Stemple
1st AD
Kitty Rajakulasingam
Production Assistant
Emy Dentler
2nd AD
Fabi Roos
Runner
Kat Hanratty

Camera

Director of Photography
Charlie Knight
Focus Puller
Jonny Iseli
2nd AC
Danny Williams
Steadicam
Alex Kryszkiewicz

Lighting/Grip

Gaffer
Ryan Monteith
Electricians
Marina Lewin, Tom Thain

Art

Production designer
Laura Little
Art Assistant
Greg McLaren

Wardrobe

Stylist (Cast)
Sachin Gogna
Make-up
Kite Chuang
Wardrobe Assistant
Jadzia Scott

Choreography

Choreographer
Mark Jennings

Casting

Cast
Shaquille Brush, Molly McGibbon, Belen Leroux, Mx Fit, Ashley Tamuno

Editorial

Editor
Samuel Marr
Editing company

Grading

Colourist
Myles Bevan
Colour grade company
Time Based Arts

Agent

Director's Representation

Commission

Commissioner
Laura Collins
Label
Warner Music
Warner Music Head Of Production
Nikki Sopp

Rob Ulitski - 11th Jan 2023

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