Jordan Rossi directs a high-drama, glam rock-inspired promo for Adam Lambert's cover of Bonnie Tyler's bombastic classic.Rossi helms an effervescent visual for Lambert's take on Holding Out For A Hero, featuring a cast of bedazzled musicians, hidden behind glitterball helmets, who eventually strip to reveal their true, unique selves. From the pastel backdrop through to the styling and makeup, the video is a throwback to the glamorous excess of the 1980's, and is perfectly suited to the track."The idea behind the video is to throw away homogeneity and celebrate individuality, whatever form that may take," explains Rossi. "Adam is the perfect collaborator. We've shot together before, so had a shorthand going into this one. But he was great at really driving ideas forward. He wanted to do something fashion-orientated with a glam rock and camp twist. When researching the video, Rossi found himself inspired by some of the all-time greats in the industry."I did a lot of visual research for this video with photographers like Jean-Paul Goude being a big source of inspiration for the editorial setups," he says. "We also gave a cheeky nod to Robert Palmer's legendary, and often imitated, videos [for Addicted To Love and others] but again with our own camp twist - with glitterball wearing robots."At every stage of the video Adam and I sought to subvert traditional conventions of music videos, fashion and pop iconography to create a piece of work that was fun, tongue-in-cheek and expressive with an incredible cast."
Rob Ulitski - 2 months ago