Promo News - 13th Nov 2018

They say nostalgia isn’t what it used to be, but Busted are out to prove otherwise in their video for Nineties - directed by Rankin.

The trio - that's James Bourne, Charlie Simpson and Matt Willis - take starring roles in a fun-filled flashback to the days of Top of the Pops, Blind Date, Nirvana, and the white-suited boy bands that Busted never were. And Rankin has fashioned this as a trip down memory lane that's every bit as big, bold, colourful and light-hearted as some of the pop-rock classic vids of the era (and drops in a cameo himself).

Rankin says: “This film is trying to get back to those amazing Joseph Khan videos of the late ‘90s / early ‘00s, where you don’t over analyse what it’s about or how it’s been made. It’s just fun and makes you feel good, in the same way the song makes you feel good. It’s memorable and you want to watch it again and again to take it all in.

"What I loved about doing it was how many of the team in my office were fans of the band and wanted to be in the video. It was at that point I realised the video is for the fans and to really push for that. In my opinion, the best music videos accentuate a song and that’s always what I want to do when making promos. The song is the star – not me or the directing.”

Busted and Rankin first collaborated together on the press shots for their huge 2016 reunion tour, and he also shot the cover for their new album Half Way There, released on February 8th.

Busted add: “We have worked with Rankin a few times and knew we would be in the safest hands in the industry. He totally gets us and this video is a true force. We love him!”

Credits

EditorGareth Phillips
DirectorRankin
ProducerJordan Ross/joshua Parsons
Production CompanyRankin Film
Executive ProducerBeth Montague
WardrobeHannah Hopkins
HairMelissa Bourne
ProducerJordan Rossi
ColouristOisín O'Driscoll
Grading companyThe Mill Chicago
VFXGrant Mckean
Production designerMarco Turchich
CommissionerCarrie Sutton
LabelJuno Records

Promo News - 13th Nov 2018

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