Harry Styles 'Adore You' by Dave Meyers
The mythology of an imaginary island and its folklore is explored in Harry Styles' epic video for Adore You, directed by Dave Meyers.
"In all the seas, in all the world, there has never been a land quite like the isle of Eroda. Shaped unmistakably like a frown, it is home to an all but forgotten fishing village that has had perpetual cloud cover for as long as anyone can remember."
The inhabitants of Eroda aren't happy people. The gloomy depression causes people to have a permanent "resting fish face", and are fiercely superstitious, wary about anything that threatens their lives or mindsets. Into this inhospitable setting comes a boy born with a dangerously bright smile, who inadvertently causes havoc whenever he opens his mouth.
Styles takes on the role of the boy, who befriends a fish and takes care of it through an escalating number of crazy situations. As he wrestles with his own emotions and the impatient inhabitants of Eroda, will he get a happy ending?
It's a hugely ambitious and beautifully executed video, where the attention to detail to styling, wardrobe and production design - and dozens of VFX shots - help to bring the imaginary world to life. Meyers brings what has become his trademark brandof humour in his 'second coming' as a music video director. He is never afraid to explore the absurd whilst still keeping it grounded and emotionally affecting. Great stuff.
|Line Producer||Jo Coombes, Ellen De Faux, & Tom Gardner|
|Director of Photography||Scott Cunningham|
|Production designer||Laura Ellis Cricks|
|Stylist (Artist)||Harry Lambert|
|Stylist (cast)||Verity May Lane|
|Sound design||Chris Afzal|
|Post Producer||Adam Parker & Nathan Scherrer|
|Line Producer||Tom Gardner|
Whether or not it's all about Katy Perry's 'feud' with Taylor Swift, and its release deliberately timed to draw attention away from the news of a new Swift album, one thing can't …
Mendes and Cabello, lost souls in a hot city, have a short-lived romance in this sun-soaked vignette by Dave Meyers, his latest collab with Camila.
Camila Cabello fights her way out of the studio system in Dave Meyers' rollicking comic history of Hollywood's Golden Age for My Oh My.
Travis Scott, he of the diamond teeth, takes a surreal trip through a dark, chaotic world in his latest collaboration with Dave Meyers.
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …