Harry Styles 'Adore You' by Dave Meyers
Rob Ulitski - 19th Dec 2019
The mythology of an imaginary island and its folklore is explored in Harry Styles' epic video for Adore You, directed by Dave Meyers.
"In all the seas, in all the world, there has never been a land quite like the isle of Eroda. Shaped unmistakably like a frown, it is home to an all but forgotten fishing village that has had perpetual cloud cover for as long as anyone can remember."
The inhabitants of Eroda aren't happy people. The gloomy depression causes people to have a permanent "resting fish face", and are fiercely superstitious, wary about anything that threatens their lives or mindsets. Into this inhospitable setting comes a boy born with a dangerously bright smile, who inadvertently causes havoc whenever he opens his mouth.
Styles takes on the role of the boy, who befriends a fish and takes care of it through an escalating number of crazy situations. As he wrestles with his own emotions and the impatient inhabitants of Eroda, will he get a happy ending?
It's a hugely ambitious and beautifully executed video, where the attention to detail to styling, wardrobe and production design - and dozens of VFX shots - help to bring the imaginary world to life. Meyers brings what has become his trademark brandof humour in his 'second coming' as a music video director. He is never afraid to explore the absurd whilst still keeping it grounded and emotionally affecting. Great stuff.
Rob Ulitski - 19th Dec 2019
Credits
Production/Creative
- Director
- Dave Meyers
- Producer
- Nathan Scherrer
- Line Producer
- Jo Coombes, Ellen De Faux, & Tom Gardner
- Line Producer
- Tom Gardner
- Production Company
- f
Camera
- Director of Photography
- Scott Cunningham
Art
- Production designer
- Laura Ellis Cricks
Wardrobe
- Stylist (Artist)
- Harry Lambert
- Stylist (Cast)
- Verity May Lane
Editorial
- Editor
- Alyssa Oh
- Sound design
- Chris Afzal
Grading
- Colourist
- Stefan Sonnenfeld
VFX
- VFX
- Mathematic
- Post Producer
- Adam Parker & Nathan Scherrer
Commission
- Commissioner
- Bryan Younce
Misc
- Writer
- Chris Shafer
Rob Ulitski - 19th Dec 2019