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Sigrid 'Don't Feel Like Crying' by Zhang + Knight

Promonews - 26th Mar 2019

Sigrid sits alone in a waiting room, in Zhang + Knight's video for Don't Feel Like Crying - an apt visual metaphor for that time when you're wondering when some heavy feelings are going to kick in.

The directing duo also use a subtle change of bright colour to reflect shifting emotion - and idea that's well executed in Ruben Wooden-Dechamps lovely cinematography, and the grade by Jonny Thorpe.

ZHANG + KNIGHT:

"To us, colour and Sigrid are synonymous with one another; everything in her world is infused with bright, happy colours… which terrified us as our work often inhabits a dark, melancholic space! We reflected on the track for a few days, and suddenly Hopper sprang to mind: his paintings are often sunny and vibrant, but they evoke a real sense of sadness and longing. This happy/sad contradiction really resonated with us, and totally captured the energy of Sigrid’s song.

"That was the birth of the idea: Sigrid is displaced into a saturated waiting room which subtly transforms from being joyful and warmly-coloured to melancholic and blue. So it’s a simple idea which tells the song’s emotional story through bright colours. It was crucial to us that the visual tricks were subtle, so we concealed them during long, fluid camera takes."

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Promonews - 26th Mar 2019

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Credits

Production/Creative

Director
Zhang + Knight
Producer
Callum Harrison
Production Company
Executive Producer
Luke Tierney
Production Manager
Tom O'Driscoll
1st AD
Shea Bradley

Camera

Director of Photography
Ruben Woodin Dechamps
Focus Puller
Anthony Hugill
2nd AC
Mahalia John
Steadicam
Andrew Bainbridge

Lighting/Grip

Gaffer
Bill Rae Smith

Art

Art Director
Zoe Klinck

Wardrobe

Wardrobe
Taff Williamson
Make-up
Gabriella Floyd

Editorial

Editor
Ellie Johnson
Editing company
TenThree

Grading

Colourist
Jonny Thorpe
Colour grade company
Glassworks

Commission

Commissioner
Laura Clayton
Label
Island Records

Other credits

Electricians

Caspar Jones, Callum Crisell, Matt Dickinson

Rigger

Andrew Thompson

Video Op

Peter Hodgson

Art Dept

Tea Mulabdic, Louis Toledo, Poppy Riddle, Tara Royston

Construction

Perspective Productions

Runner

Ben Keswick, Amy Madden, Lucy Feng, Diane Assiri

Promonews - 26th Mar 2019

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