2nd AC

Mahalia John

Just to keep you on your toes, Ama Lou goes a bit posh in her new self-directed video.Caught Me Running follows Ama Lou's character - a well-to-do, quirky, country woman who lives on a secluded English isle with very little interaction with the outside world.

Katie South

Matilda Sadeghi

Ama Lou

Jake River Parker

Daisy Haddigan

Marlzama Films

Kid From Space

Hanan Cher⁣

Bill Rae Smith

Sam Hunt

Emily Mulkerrins

Fintan O'brien

Callum Watt

Damon Sewell

Iona Greaves

Esme Horn

Mdhamiri Á Nkemi

Carolin Moran

Shivam Solanki

Interscope Records

Ama Lou 'Caught Me Running' by Ama Lou

Ama Lou - Caught Me Running (Official Music Video)

Ama Lou self-directs the&nbsp;promo for Same Old Ways, where contrary to the title of the song, tradition gets a welcome makeover.&nbsp;In the video - made in collaboration with The North Face -&nbsp;we follow the induction of two inner city kids (Ama&nbsp;and her friend) on their first day of boarding school. At the start, the viewer is set up to anticipate the worst for the pupils as they enter a daunting environment. But instead, they are welcomed with open arms, having a great time taking&nbsp;part in some classic old English boarding school activities.&nbsp;Excitable and celebratory,&nbsp;the video - shot by Ama's sister Mahalia John - is full of feelgood vibes, and the breathtaking setting is an excellent location for the camaraderie to ensue.&nbsp;

Mikael Nakkas

Natalia Glow

Jake Parker

Nathan Ford

Rowan Mackintosh King

Hannah Jel

Dean Marshall

Ollie Lemmings

Sam Johnson

Jack Sands

Apollo Wilson

Britini Campbell

Alesha Williams

Caroline Morin

Wash

Ama Lou 'Same Old Ways' by Ama Lou

Ama-Lou--'Same-Old-Ways'-by-Ama-Lou

Douglas Hart and Steve Mackey - the former Pulp bassist-turned director -&nbsp;direct a grungy promo for Hot Chip's return with Down.&nbsp;The video is a lo-fi&nbsp;affair, blending gritty textures, abstract imagery and distorted layers of oversaturated footage.&nbsp;Paying homage to early music video experimentation, the compelling performances are contrasted against unusual, seemingly unrelated vignettes, which seem more inspired by the industrial beat than any lyrical content. It's all brought together in a terrific, kinetically-driven edit by Thomas Goldser.[imgtoken data:1][imgtoken data:2]

United Kingdom

Lottie Lindsay-Beavan

Joshua James Smith

Kibrea Carmichael

Reuben Esser

Steve Mackey

Douglas Hart

Chris Murdoch

Prettybird

John Moule

Alex Cullen

Morgan K Spencer

Juliette Larthe

Sam Page-Jones

Freddie Wright

Nick Teulon

Julian Lalinde

Rebecca Richards

Claire Grech

Lachlan Mackie

Margherita Fabbro

Anete Salinieka

Thomas Goldser

Avenues

Alex Bender

Alternative

Electronic

Dance

Hot Chip 'Down' by Douglas Hart, Steve Mackey 

Hot-Chip--'Down'-by-Douglas-Hart,steve-Mackey-

Ama Lou self-directs a charismatic performance promo for her track Trust Nobody.&nbsp;In contrast to her previous videos - which were shot in Los Angeles - this one was filmed in London, and features the artist in a white cyc photo studio,&nbsp;filling the space with a confident yet vulnerable energy.&nbsp;Though simple in its presentation, the concept is a perfect vehicle for Lou's performance style, and takes inspiration from portraiture and fashion photography in its minimalist aesthetic.&nbsp;&nbsp;

Marlzama Films X Kid From Space

Diara Vassallo Ndiaye

Maggie Stanaszek

Taiba Akhuetie

Zoe Taylor

Hanan Cher

Ama Lou 'Trust Nobody' by Ama Lou

Ama-Lou-'Trust-Nobody'-by-Ama-Lou

Stephen Isaac-Wilson's captures a stunning performance from Griff in his video for One Foot In Front Of The Other - supported by a troop of dancers and set against gorgeous pop aesthetic set pieces.&nbsp;This latest collaboration with Griff follows Isaac-Wilson's lush video for Say It Again last year and marks another step towards the big time for the Griff, recipient of this year's Brits' Rising Star award.[imgtoken data:1][imgtoken data:2]

Stephen Isaac-Wilson

Ella Toal Gangar

Pulse Films

Rik Green

Lottie Allen

Ty Hack

David Bird

Dan Henderson

Yan Murawski

Christopher Melgram

Kamran Rajput

Anna Cofone

Chynara Kojoeva

Chris Wilson

Homespun

Jason Wallis

Electric Theatre Collective

Charles Ndiomu

Hands London

Dom Mckiernan

Warner Records

Kate Glanfield

Richard Lewis

Jonny Pickup

Tony Cardenas

Marc Ramos

Griff 'One Foot In Front Of The Other' by Stephen Isaac-Wilson

Griff-'One-Foot-In-Front-Of-The-Other'-by-Stephen-Isaac-wilson

Tash Tung delivers a brilliantly styled and art directed confection for new girl on the block Josie Man.For her track Baby Pink &amp; Blue, the director&nbsp;gives the singer the most colourful of starts, but makes it far more rich and sophisticated that the title suggests.This fashion-forward fantasy might be the most outright pop thing that Tash Tung has done so far in music video, and it looks like a terrific move.

Tash Tung

Eleri Evans

Blink

Laura Northover

Harry Hardwick

Jeremy Valender

Peter Bishop

Afra Zamara

Soki Mak

Maya Man

Samuel Marr

The Quarry

John O’Riordan

Elena Argiros

Jake Whitehouse

Josie Man 'Baby Pink & Blue' by Tash Tung

Josie-Man--'Baby-Pink-&amp;-Blue-'-by-Tash-Tung

Raised in London, now resident in Los Angeles, singer-songwriter Ama Lou continues to impress with her directing as well as her musical output with her latest video: the comic tale of a long-married husband and wife, struggling to keep the spark going between them. And they are both played by Ama Lou.&nbsp;&nbsp;The song We tried, We Tried&nbsp;is about the breakdown of a relationship, and the video follows the couple&nbsp;over the course of one busy evening - the action on screen directly emulating the lyrics.&nbsp;The comedy is fairly broad yet Ama's portrayal of the two characters&nbsp;- aided with some excellent prosthetic make-up - make&nbsp;them believable creations: the still-glamourous Wife is much keener to have some fun and excitment than her Husband, and that rings true.&nbsp;This is basically Eddie Murphy territory, and Ama Lou pulls it off.&nbsp;&nbsp; &nbsp;&nbsp;

United States

Danny McGuire

Rob Webster

Eric Ugland

Caitlin Brown

Michael Vitz Wong

Taylor Robinson

Mecca Cox

Jennifer Quinteros

Justin Du Pre

Soul

Ama Lou 'We Tried, We Tried' by Ama Lou

Ama-Lou-'We-Tried,-We-Tried'-by-Ama-Lou

Transatlantic soul star Ama Lou self-directs this easygoing performance video, a homesick tribute to North London shot in Los Angeles.The video comes almost a year after her debut EP, DDD, and an <a href="https://www.promonews.tv/videos/2018/07/09/ama-lou-ddd-ama-lou/53943">accompanying short film</a> shot by her sister, DoP Mahalia John. This was Lou’s California crime story, a bold triptych starring the singer as a new recruit in a desert crime ring.NORTHSIDE, in contrast, is a decidedly stripped-back affair, in which Lou communicates the relative simplicity of life in her native London: “The Northside is with me even in LA.” The video stars a host of friends and collaborators, including Taco from Odd Future and A$AP Nast.There is also a cameo appearance from a crumpled Sainsbury's carrier bag - an affectionate reference that will undoubtably mystify American viewers.

Jerald ‘Coop’ Cooper

Robin Webster

Javier De Pablos Velez

Cole Barranco

Luci Ellis

Kendall Cotta

Mike Spagnoli

Interscope

Alt Soul

Trap

Ama Lou 'NORTHSIDE' by Ama Lou

Ama-Lou-'Northside'-by-Ama-Lou

Sigrid sits alone in a waiting room, in Zhang + Knight&#39;s video for Don&#39;t Feel Like Crying - an apt visual metaphor for that time when you&#39;re wondering when some heavy&nbsp;feelings are going to kick in.The directing duo also use a subtle change of bright colour to reflect shifting emotion - and idea that&#39;s well executed in Ruben Wooden-Dechamps lovely cinematography, and the grade by Jonny Thorpe.

Zhang + Knight

Callum Harrison

FRIEND

Luke Tierney

Tom O'Driscoll

Shea Bradley

Ruben Woodin Dechamps

Anthony Hugill

Zoe Klinck

Taff Williamson

Gabriella Floyd

Ellie Johnson

TenThree

Jonny Thorpe

Glassworks

Laura Clayton

Island Records

Andrew Bainbridge

Sigrid 'Don't Feel Like Crying' by Zhang + Knight

Sigrid-'Don't-Feel-Like-Crying'-by-Zhang-+-Knight

Jazz and Chinese martial arts turn out to be natural bedfellows in this supercool video for Kamaal Williams - aka South London jazzer Henry Wu -&nbsp;by Greg Barnes.New Heights (Visions of Aisha Malik), which was released on 12-inch in December, is a prime cut from the current British jazz explosion and a soundtrack to a movie that has yet to be made, where fighters fly through the air feet first, and know how to handle a pair of deadly nunchakas. So Barnes has made that film -&nbsp;shot on 35mm - and it&#39;s terrific.&ldquo;2019 is all about making movies&hellip; Bruce Lee was a huge inspiration growing up because he was the first Chinese guy on the big screen,&rdquo; states Henry Wu aka Kamaal Williams, currently on tour in the USA. &ldquo;I feel like music and martial arts have the same flow of energy and are respective art forms. So why not bring Wu Funk and Kung Fu together?&rdquo;Greg Barnes adds: &ldquo;Kamaal doesn&rsquo;t make music, he makes soundtracks, and it&rsquo;s inspiring to work with him in such a shared vision - especially if it means shooting some Kung Fu on 35mm film.&rdquo;&nbsp;

Greg Barnes

Holly Wolfers

Black Dog Films

Martin Roker

Jordan Buck

Paul Allen

Will Olds

Black Focus Records

Ali Barnes

Tom Stansfield

Joseph Bicknell

CHEAT

Jazz

Kamaal Williams 'New Heights (Visions Of Aisha Malik)' by Greg Barnes

Kamaal-Williams-'New-Heights-(visions-Of-Aisha-Malik)'-by-Greg-Barnes

Rising UK R&amp;B singer-songwriter Ama Lou directs her own video covering all three parts of her EP &#39;DDD&#39;.Shot in LA and the surrounding desert, this is an impressionistic story of a freewheeling younger in a crime ring (played by Ama), and her adventures over the course of a single day, when she&#39;s put in charge of an important, very tiny bag.Making this nicely off-the-wall and engaging triptych was a family affair, being shot by Ama&#39;s sister, the DoP Mahalia John. And her mother, Kate John, came on board as hair and makeup artist.

Mahalia John

2nd AC

Videos featuring Mahalia John

2023 (1)

2022 (2)

2021 (2)

2020 (2)

2019 (3)

2018 (1)

2017 (10)

2016 (3)

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