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Ama 'So' by Ama

Rob Ulitski - 6th May 2026

Ama returns, and in her new self-directed video for So she shares studio space with a hip hop dude... played by Ama.

This stripped-back and witty promo for the artist formerly known as Ama Lou is a showcase for the 'male' Ama to reveal his heartfelt passion for 'female' Ama - and demonstrate some impressive dance moves. 

Blending emotional moments with her character work - a great double performance captured by Ama's DoP sister Mahalia John - it's a very welcome return for the artist who has consistently made intriguing videos for her intoxicating R&B.

Rob Ulitski - 6th May 2026

Tags

  • R&B
  • Performance
  • Regret
  • Character
  • Makeup
  • Transformation
  • Studio

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Credits

Production/Creative

Director
Ama
Producer
Colette Degrazia
Producer
Mahalia John
Production Company
Marlzama Films
1st AD
Bridget Gonda

Camera

Focus Puller
Richard Parsons
2nd AC
Maya Belle
Steadicam
Mahalia John
BTS Stills
Alex Peck, BTS Video

Lighting/Grip

Gaffer
Kit Spencer
Spark
Ibiwunmi Balogun, Spark

Casting

Body Double
Sadé Lawson

Editorial

Editor
Mdhamiri Á Nkemi

Grading

Colourist
Carolin Moran

Rob Ulitski - 6th May 2026

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