Ama 'So' by Ama
Rob Ulitski - 6th May 2026
Ama returns, and in her new self-directed video for So she shares studio space with a hip hop dude... played by Ama.
This stripped-back and witty promo for the artist formerly known as Ama Lou is a showcase for the 'male' Ama to reveal his heartfelt passion for 'female' Ama - and demonstrate some impressive dance moves.
Blending emotional moments with her character work - a great double performance captured by Ama's DoP sister Mahalia John - it's a very welcome return for the artist who has consistently made intriguing videos for her intoxicating R&B.
Rob Ulitski - 6th May 2026
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Credits
Production/Creative
- Director
- Ama
- Producer
- Colette Degrazia
- Producer
- Mahalia John
- Production Company
- Marlzama Films
- 1st AD
- Bridget Gonda
Camera
- Focus Puller
- Richard Parsons
- 2nd AC
- Maya Belle
- Steadicam
- Mahalia John
- BTS Stills
- Alex Peck, BTS Video
Lighting/Grip
- Gaffer
- Kit Spencer
- Spark
- Ibiwunmi Balogun, Spark
Wardrobe
- Hair
- Luca Pagani
- Hair
- Fejiro Boje
- Make-up
- Hila Karmand
- Make-up
- Dixie George
Casting
- Body Double
- Sadé Lawson
Editorial
- Editor
- Mdhamiri Á Nkemi
Grading
- Colourist
- Carolin Moran
Rob Ulitski - 6th May 2026