Following Rush and Got Me Started, Gordon Von Steiner directs his third breathtaking promo for Troye Sivan, the latest foray into a series of liberating, conceptual promos that rank amongst the most exciting of the year so far. And this time its' with a bold, playful, somewhat nostalgic studio-based concept.The newest track from Sivan's just-released album explores the artist's relations with men who did not identify as gay, and sees him embody a "conventionally gorgeous" female alter-ego to visualise this theme. Directed by Von Steiner - Sivan’s creative director - with grading and finishing at Studio RM, the video is the throwback to the stark, dance-heavy music videos of the early Noughties.With a photographic style reminiscent of 90's fashion shoots, the video balances a voyeuristic perspective with a confrontational gaze. The clip begins with elegant, black-and-white portraits of diverse men, but soon turns into a vision of Y2K excess - Sivan transforming into “one of the girls” he sings about, with wispy blonde locks, low-rise jeans, and glowing, sunkissed skin. It is a playful portal to the past, bearing the influence of Britney Spears’ fashion styling and dance choreography of the new millennium - achieved in part through expert retouching, undertaken at Studio RM, which gives skin a dewy, glistening finish. This nostalgia is also underscored by Myles Bevan's grade, in which bold skin tones and flashes of vibrant colour contrast with the plain, crisp white backdrop.

An ageing Matt Healy reminisces about the good old times, in Samuel Bradley's promo for The 1975. The wistful video for Oh Caroline sees the singer revisit an empty old hall, quickly revealed to be the venue of an old gig, where he met the namesake of the song. With brilliant practical effects, seamless VFX transitions and atmospheric cinematography, the video is a charming addition to the group's videography, and a sneak peek into the future, where each band member looks strikingly good for their age. And interestingly, according to Bradley's Instagram, the group didn't even see each other in makeup until shooting time. "I didn’t want any of the band seeing each other as old men until calling action so that their reactions would be 100% genuine," Bradley wrote on IG. "We ran them through prosthetics separately and kept them apart with poly boards on the stairs whilst Matty sat at the table in the cafe. It was really lovely to witness."

Grant I. Worden directs a raw and intimate promo for O.D.D.I.T.Y's The Cycle. His debut studio release, Impaired Vision, is presented as a musical journal, and this is the first chapter of that story. Visually represented through a speed-ramped transformation - from a good-looking, everyday guy into a man struggling with drug addiction - the video has a clever and authentic concept, which explores the pain, enlightenment and perseverance of the artist's journey. "The Cycle is loosely based upon true life events I experienced as a young man," explains O.D.D.I.T.Y. "My father's recent passing opened the door for what is one of the most personal entries in my journal. It is real, in your face, and unapologetically liberating and truthful."Welcome to Impaired Vision. This is Chapter 1 ... The Cycle."