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Ella Eyre ft Ty Dolla $ign 'Ego' by Sophia Ray

David Knight - 18th Sept 2017

Ella Eyre is all jewels and fur in the ultra-pink, candy-coated visual directed by Sophia Ray for the new single Ego. She’s joined by Ty Dolla $ign and a seriously hunky model who seems to like himself a bit too much - making it a pure pop confection with a positive message for the girls.
 

SOPHIA RAY:

"For this video I wanted to create a cartoon-like, bubblegum, larger then life, world for Ella to use as her playground, as she dreams about that guy who is oh-so-fit but definitely knows it.

"I wanted the video to feel dream-like; we begin in every girls safe haven, her bedroom, and travel go through a highly visual pastel world, filled with iconic self-indulged selfie-taking-statues high up in the dreamy heavens, glitter monster backing dancers, defaced busts, and a rather earnest but pretty guy who is taking himself way too seriously.

"Ella is falling through this egotistical world and bringing the fun back into it, trying catch the guys attention. But by the end of the video she is just having way too much fun to really give a damn about him at all!"

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David Knight - 18th Sept 2017

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  • Performance
  • Pop

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Credits

Production/Creative

Director
Sophia Ray
Producer
Richard Wilson
Production Company
Executive Producer
Claire Stubbs
Production Manager
Mayling Wong
1st AD
Chris Malin

Camera

Director of Photography
Matthew Emvin Taylor
Focus Puller
Robin Webster
2nd AC
Mahalia John

Lighting/Grip

Gaffer
Julian White

Art

Art Director
Zach Apo-tsang

Casting

Lead actor
Amck Dance

Editorial

Editor
Ben Harrex
Editing company

Grading

Colourist
Jonny Tully
Colour grade company
Mirrors
Colour grade company
Smoke

VFX

Post production company
Nineteen-twenty
Post Producer
Hannah Ruddleston

Agent

Director's Representation

Commission

Commissioner
James Hackett
Label
Virgin EMI

David Knight - 18th Sept 2017

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