Ella Eyre ft Ty Dolla $ign 'Ego' by Sophia Ray
David Knight - 18th Sept 2017
Ella Eyre is all jewels and fur in the ultra-pink, candy-coated visual directed by Sophia Ray for the new single Ego. She’s joined by Ty Dolla $ign and a seriously hunky model who seems to like himself a bit too much - making it a pure pop confection with a positive message for the girls.
SOPHIA RAY:
"For this video I wanted to create a cartoon-like, bubblegum, larger then life, world for Ella to use as her playground, as she dreams about that guy who is oh-so-fit but definitely knows it.
"I wanted the video to feel dream-like; we begin in every girls safe haven, her bedroom, and travel go through a highly visual pastel world, filled with iconic self-indulged selfie-taking-statues high up in the dreamy heavens, glitter monster backing dancers, defaced busts, and a rather earnest but pretty guy who is taking himself way too seriously.
"Ella is falling through this egotistical world and bringing the fun back into it, trying catch the guys attention. But by the end of the video she is just having way too much fun to really give a damn about him at all!"
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David Knight - 18th Sept 2017
Credits
Production/Creative
- Director
- Sophia Ray
- Producer
- Richard Wilson
- Production Company
- P
- Executive Producer
- Claire Stubbs
- Production Manager
- Mayling Wong
- 1st AD
- Chris Malin
Camera
- Director of Photography
- Matthew Emvin Taylor
- Focus Puller
- Robin Webster
- 2nd AC
- Mahalia John
Lighting/Grip
- Gaffer
- Julian White
Art
- Art Director
- Zach Apo-tsang
Wardrobe
- Hair
- Yasmina Bentaieb
- Make-up
- Yasmina Bentaieb
- Wardrobe
- Daisy Deane
Casting
- Lead actor
- Amck Dance
Editorial
- Editor
- Ben Harrex
- Editing company
- FC
Grading
- Colourist
- Jonny Tully
- Colour grade company
- Mirrors
- Colour grade company
- Smoke
VFX
- Post production company
- Nineteen-twenty
- Post Producer
- Hannah Ruddleston
Agent
- Director's Representation
- P
Commission
- Commissioner
- James Hackett
- Label
- Virgin EMI
David Knight - 18th Sept 2017