Ella Eyre ft Ty Dolla $ign 'Ego' by Sophia Ray
Ella Eyre is all jewels and fur in the ultra-pink, candy-coated visual directed by Sophia Ray for the new single Ego. She’s joined by Ty Dolla $ign and a seriously hunky model who seems to like himself a bit too much - making it a pure pop confection with a positive message for the girls.
"For this video I wanted to create a cartoon-like, bubblegum, larger then life, world for Ella to use as her playground, as she dreams about that guy who is oh-so-fit but definitely knows it.
"I wanted the video to feel dream-like; we begin in every girls safe haven, her bedroom, and travel go through a highly visual pastel world, filled with iconic self-indulged selfie-taking-statues high up in the dreamy heavens, glitter monster backing dancers, defaced busts, and a rather earnest but pretty guy who is taking himself way too seriously.
"Ella is falling through this egotistical world and bringing the fun back into it, trying catch the guys attention. But by the end of the video she is just having way too much fun to really give a damn about him at all!"
|Executive Producer||Claire Stubbs|
|Production Manager||Mayling Wong|
|1st AD||Chris Malin|
|Director of Photography||Matthew Emvin Taylor|
|Focus Puller||Robin Webster|
|2nd AC||Mahalia John|
|Art Director||Zach Apo-tsang|
|Editing company||Final Cut|
|Post production company||Nineteen-twenty|
|Post Producer||Hannah Ruddleston|
|Lead actor||Amck Dance|
Sophia Ray’s second collaboration with Ella Eyre is full of wild energy and a touch of the surreal, as she navigates her newfound single status and buries her negative emotions.
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