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Ama Lou 'Trust Nobody' by Ama Lou

Rob Ulitski - 24th Nov 2021

Ama Lou self-directs a charismatic performance promo for her track Trust Nobody. 

In contrast to her previous videos - which were shot in Los Angeles - this one was filmed in London, and features the artist in a white cyc photo studio, filling the space with a confident yet vulnerable energy. 

Though simple in its presentation, the concept is a perfect vehicle for Lou's performance style, and takes inspiration from portraiture and fashion photography in its minimalist aesthetic. 

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Rob Ulitski - 24th Nov 2021

Tags

  • Pop
  • Performance
  • Studio
  • White cyc
  • Black & White

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Credits

Production/Creative

Director
Ama Lou
Producer
Sam Hunt
Production Company
Marlzama Films X Kid From Space
Production Manager
Diara Vassallo Ndiaye
1st AD
Fintan O'brien

Camera

Director of Photography
Mahalia John
Focus Puller
Jack Sands
2nd AC
Maggie Stanaszek

Wardrobe

Hair
Taiba Akhuetie
Make-up
Zoe Taylor

Editorial

Editor
Mdhamiri Á Nkemi

Grading

Colourist
Caroline Morin
Colour grade company

Agent

Director's Representation
Daisy Haddigan

Commission

Commissioner
Hanan Cher
Label
Interscope Records

Rob Ulitski - 24th Nov 2021

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