Ama Lou 'Trust Nobody' by Ama Lou
Rob Ulitski - 24th Nov 2021
Ama Lou self-directs a charismatic performance promo for her track Trust Nobody.Â
In contrast to her previous videos - which were shot in Los Angeles - this one was filmed in London, and features the artist in a white cyc photo studio, filling the space with a confident yet vulnerable energy.Â
Though simple in its presentation, the concept is a perfect vehicle for Lou's performance style, and takes inspiration from portraiture and fashion photography in its minimalist aesthetic.Â
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Rob Ulitski - 24th Nov 2021