Editor

TenThree

Eoin Glaister reunites with Glass Animals with his first video for the band since 2017 - and takes their band's fans down a complex&nbsp;a complex conspiracy rabbit hole courtesy of YouTuber TinFoilPat.The video is for&nbsp;The Other Side of Paradise,&nbsp;originally released on the How To Be A Human Being album and now revived to celebrate the seventh anniversary of the album - which also featured Pork Soda and Agnes, which have Glaister-directed videos. It features TinFoilPat as a superfan of the band, revealing to his Youtube community about the&nbsp;rumour that lead singer&nbsp;Dave Bayley has been replaced by a clone (or clones). And then follows his mission to uncover 'the truth'.[imgtoken data:1]The band were not available to feature in the music video, so Glaister has employed various techniques to build his narrative. Firstly he chose to lean on archive footage from their iconic concert at Red Rocks, and construct a narrative arc that starts with the moment Dave sang “my thunder shook him down” in perfect sync with real-life thunder.&nbsp;Then he sourced further on-stage clips, TikTok cutaways, generative AI, choreography and a mouse-and-cat dynamic, to create a trail of clues for TinFoilPat to uncover.The music video is also sprinkled with subtle Glass Animals fandom trivia and even features real-life moments like TinFoilPat infiltrating the Universal Music London office or calling up the front desk to accuse them of “being in” on the hoax.[imgtoken data:2]<blockquote>It felt like a full circle moment, creating promos for the album again.</blockquote>Glaister says that the fact the band were unavailable for the shoot prompted the clone idea.&nbsp;“I'd been watching TikToks with my sisters and was really taken with all the fanfare and conspiracy theories surrounding Avril Lavigne and Britney Spears and I love how ropey all of that evidence is," he explains. "They were vehicles to kick start thinking for this project. [And] the narrative that was constructed with the archive footage means that I could blend facts and fiction in a silly way, which I’m really into.[imgtoken data:3]“This is the third job I've done for Glass Animals, which means I've earned some trust with them; it’s useful for running with a really, really bizarre idea like this one. It felt like a full circle moment, creating promos for the album again.”

United Kingdom

Eoin Glaister

Romy Jo Waller

Stink Films

Dom Mckiernan

Mel Giles

Maya Bury

Louis Danckwerts

Polydor

Fraser Rigg

Rupert Hornstein

Elle Lotherington

Riaz Ahmed

Ben Austin

Ellie Walker

Jess Summer

Supple Nam

Owen O'Sullivan

Alex Gregory

No.8

Zach Beech

Indie

Glass Animals 'The Other Side Of Paradise' by Eoin Glaister

Glass Animals - The Other Side Of Paradise (Official Video)

Anna Parcerisas directs a dreamlike promo for London-based artist MAVICA, exploring themes of transition, release, and closure.Nostalgic and ethereal in its aesthetic, embracing a sense of movement and dynamism, the video for Are You Back? treads the line between reality and fantasy, with a sense of disillusionment&nbsp;which is finally overcome by the end of the track.&nbsp;"I wanted to create distinct spaces in which the emotions of letting go, betrayal, and longing co-exist throughout the various stages of the lead character’s dream," says Parcerisas, who has namechecked says Maya Deren, Wong Kai Wai and Alain Resnais as her main cinematic influences in making the video."The music video mirrors the artist, Marta, as she enters a dream world where fragments of the unconscious mind are depicted," she continues. "To enhance the feeling of dread and surrealism, I employed the juxtaposition of objects. These include the enigmatic teddy bear, which symbolises remnants of our childhood, the fish tank, and the recurring key. The key and the underwater tank represent repression and the feeling of being trapped, while also embodying the possibility of escape and progression to the next stage of the dream."Additionally, I aimed to incorporate a sense of women's support, energy, and empowerment through a ritualistic movement before reaching the conclusion of the song, where Marta is prepared to let go and move forward without looking back."The final shot of the teddy bear engulfed in flames has been a powerful image in my mind since the project's inception. It serves as a clear representation of burning and releasing any emotional baggage from the past that we may carry with us."[imgtoken data:1]

Tajana

Nadine Elise Muncey

Hannah Mason

Freja Jenkin

Clel Allen

Mariangela Orlando

Anna Parcerisas

Daniel Temple

Dorothy Dee

Dominika Besińska

Marie Osman

Kiloran Mclaren

Ardeshir Abdolrahimi

Tugce Ozbicer

Merve Uzuner

Fiona Tanner

Jo Merola

James Campbell

Elyse Raphael

Julia Rossetti

Ricky J Payne

MAVICA 'Are You Back?' by Anna Parcerisas

Mavica-'Are-You-Back?'-by-Anna-Parcerisas

Sasha Nathwani launches a new phase of his music video directing career with this scintillating showcase for Tamil-Swiss singer-songwriter Priya Ragu, which combines elements of South Asian cinema and Kill Bill in a eye-catching style the director dubs 'Tamiltino'.Having celebrated&nbsp;South Asian fashion and culture in her previous videos, the video for&nbsp;Adalam Va! - which&nbsp;translates loosely as Let’s Dance -&nbsp;raises the bar in terms of visual elegance, choreography and pure physicality,&nbsp;with Priya mastering an eye-catching array of intense martial arts moves and energizing dance routines, created by the choreographer Supple Nam.The eye-popping action and performance elements also dovetail wonderfully within the striking splendour of&nbsp;Strawberry Hill House &amp; Garden, a place&nbsp;that is also clearly influenced by subcontinent architecture.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Adalam Va! is a most vibrant cocktail of electro-pop and soul-stirring South Indian sonics, with Priya’s voice rising like a beacon of positivity. “Adalam Va! is about hope in the darkest of days," she says. "It’s about the fresh energy that emerges out of these times. We wanted to express that feeling through this song and to get everyone on the dancefloor!”And Nathawani's well constructed visual captures the essence of the track with admirable wit and timeless cinematic glamour.“I’ve wanted to work with Priya for a while now," says the director. "This Adalam Va! video was the perfect opportunity. Working collaboratively with Priya and Japhna Gold, we crafted a narrative inspired by classic Tamil films from the 70s and 80s starring Indian film legend Rajinikanth, and fused this with the cinematic flair of Tarantino, coining this combination of styles: TAMILTINO.[imgtoken data:2]"The video tells the story of a Kill Bill-inspired character played by Priya, that liberates a gang of youths enslaved by an evil villain, freeing them through the encouraging chorus line Adalam Va which means Come and Dance."Priya really threw herself into the physical challenge of this video, working closely with choreographer and fight supervisor Supple Nam, she learnt how to use a silambam stick, a South Asian martial arts weapon, alongside numerous dance sequences, inspired by South Asian choreography.”

Sasha Nathwani

Manoela Chiabai

Caviar

Eleri Evans

Joshua Noon

Smera Kumar

David Wright

Isusko Garcia

Gary Kent

Joshua Dadson

Felix Wildey

Ciaran Beale

Jake Hunte

Natalie Wilkins

Daniela Alves

Shamara Roper

Tasnim Nahar

Blaine Pearson

Jonny Tully

CHEAT

Hands 

Kirstin Cruickshank

Warner Records

Priya Ragu 'Adalam Va!' by Sasha Nathwani

Priya Ragu - Adalam Va! (Official Video)

KLVDR's 11 minute epic for Stormzy's big return with Mel Made Me Do It is remarkable in a number of ways, and not least of course due to the star quality and sheer number of the cameo&nbsp;appearances. And yes, that does include the Special One...More to the point is the ambition of the piece. Fom the chatshow hosted by Jonathan Ross and ZeZe Mills, with Stormz sharing the sofa with Louis Theroux and Dina Asher-Smith - watched by Usain Bolt, at his home in Jamaica -&nbsp;to performance elements in the studio and the meeting with Jose Mourihno, to the momentous final chapter bringing a couple of generations of Black British talent together that includes a tribute to the late Jamal Edwards.At that point, Stormzy hands over duties to provide the spoken-word piece called Greatness - written by Wretch 32 and read by Michaela Cole. It's a&nbsp;quietly powerful climax of an impressive and entertaining production - this was a five day shoot,&nbsp;plus shooting Bolt in Kingston - that amounts to a big statement of intent by&nbsp;Stormzy - and reminds us of his unmistakeable charisma.&nbsp;&nbsp;And of course, the eponymous Mel, stylist Melissa Holdbrook-Akpose, namechecked by Stormzy in the songtitle, is there too, both behind and in front of camera - with her lint roller.

KLVDR

Joseph J Goldman

Pulse Films

Nnena Nwakodo

Rik Green

Jacqueline Eyewe

Nicola Sheppard

Melissa Holdbrook-Akpose

Leah Abbott

Jeremy Valender

Hunter Daly

Pieter Snyman

Louis Simonon

Ollie Hogan

Jamie Hodgson

Lola Cookman

Work Editorial

Ellie Johnson and Blaine Pearson

Jason Wallis

Olivia Jessop

Electric Theatre Collective

James Soldan

Grime

Spoken Word

Stormzy 'Mel Made Me Do It' by KLVDR

STORMZY - MEL MADE ME DO IT

Jim Hosking delviers a deliciously daft, and ultimately joyous expression of female bonding for Warpaint's Hips.This has a quality of offbeat humour all of its own, based around the superb casting of this video and a terrific use of a classic English seaside location. Great stuff.&nbsp;“Hips has a scuttling intensity to it, it sounds like someone desperately trying to find something - or at least that’s what it seemed to me," explains Hosking. "I listened to it&nbsp;repeatedly and kept seeing women searching for each other in a seaside town. Ideas present themselves and it’s not about logic or reason, it’s about emotion. And here the&nbsp;emotion suggested identically dressed women finding each other in the English town of Southend-On-Sea.““The track seemed to have its own secret language and I wanted the women in the video to seem to have their own secret language too.”&nbsp;&nbsp;

Jim Hosking

Tuli Litvak

Sweetshop

Morgan Whitlock

David Maart

Morgan K Spencer

Sophie Daniel

Sarah Scott

Sam Mukherjee

Deniz Yildiz

Devan Clarke-Sheward

Vic Parker

Raised By Wolves

Beast Casting

Lesley Beastall Casting

Warpaint 'Hips' by Jim Hosking

"Hips" Official Video

Luke Logan-Malik's video for Cian Ducrot explores the distinctively Irish tradition of the wake, in his video for All For You.The singer-songwriter's song is a plaintive tribute to a loved one who has passed away, and Logan-Malik's film unpicks the layers of grief on an important day, with an authenticity that comes from having a non-professional cast who were seelcted for their own personal experiences of having recently lost someone close.[imgtoken data:1]<blockquote>I did a deep-dive into the traditions of how the Irish handle death.&nbsp;</blockquote>"After a run of car commercials, this project came up at just the right time," says Logan-Malik.&nbsp;"I was craving some human-led stories, and I think that urge probably dictated my approach to this film."The brief asked for an idea based around a wake, so I did a deep-dive into the traditions of how the Irish handle death. After spending way too much time reading old diaries and obscure folk tales, it was clear that I wouldn't need to use too much poetic license, given the wealth of iconography at hand.[imgtoken data:2]"So the approach was all or nothing, we cast three leads based on their genuine, recent experience of grief, which made for an emotional and sensitive casting process. More than a few tears were shed."We shot across three days in and around Cork, the most hospitable of shooting locations with the nicest of people. A small crew of three kept things agile, and as we were shooting in the cast's actual homes, it allowed us to be tactful and intimate in our approach. The whole experience was a reminder of why we do this - to tell human stories and find ourselves in unexpected places, with proper people."

Ireland

Ali Coffey Casting

Olive Casting

Luke Logan-Malik

Conor Hayes

Carrie Sutton

Outlier Collective

Emily Jeffery

Paul Mortlock

Jack Long

Liam Bachler

Singer-songwriter

Cian Ducrot 'All For You' by Luke Logan-Malik

Cian-Ducrot-'All-For-You'-by-Luke-Logan-malik

Henry Scholfield directs a hypnotic, VFX-heavy extravaganza for Ed Sheeran featuring Lil Baby.&nbsp;The video for 2step shows Sheeran walking down an empty street in Kyiv, as the surrounding characters and environment&nbsp;start to vanish into thin air. This eventually builds&nbsp;to a sensational dance set-piece, and a mind-bending trip through warped cityscapes and slick choreography - which Sheeran enthusiastically dives into himself&nbsp;too, together with co-star Lil Baby.&nbsp;The project&nbsp;opens with a title card with a message from Ed Sheeran explaining that the video was shot in Kyiv before the Russian invasion&nbsp;of Ukraine two months ago, and that profits from the video streaming are going directly to DEC's Ukraine Humanitarian Appeal.&nbsp;

Aliona Gadzhylova

Kostia Honcharuk

Henry Scholfield

Ash Lockmun

Mouthpiece

Academy Films

Sasha Shvets

Giuseppe Favale

Maurizio Von Trapp

Antonia Vickers

Aleksei Smoliar

Andrew Smith

Andrew Stepanov

Sergii Harnyk

Oleksiy Zbrozhko

Valera Legosha

Peter Chetveriakov

Shay Latukolan 

Ellie Johnson

Jim Allen

Radioaktive Films

Dan Curwin

Atlantic Records

Ed Sheeran ft Lil Baby '2step' by Henry Scholfield

Ed Sheeran - 2step (feat. Lil Baby) - [Official Video]

Two rival motorbike gangs have a high stakes dance-off, in&nbsp;Joao Retorta's spectacular new promo for Royal Blood.&nbsp;Featuring cinematic action scenes and&nbsp;sharp choreography, the video for Limbo steams ahead at breakneck pace, whilst&nbsp;Jake Hunter's mesmerising cinematography captures&nbsp;the wonderful surrealism of Kiev and the industrial locations.&nbsp;It's an action-packed yet enigmatic&nbsp;video which feels like a trademark Retorta work, encompassing high-energy, high concept ideas with true flair and craftsmanship.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Joao Retorta

Tom Birmingham

Bullion Productions

Guy Fuhrer

Alex Savelov

Jake Hunter

Daniel Dubrovsky

Taff Williamson

Brendan Jenkins

The Mill

OB Management

Jennifer Ivory

Dasha Deriagina

2332 Films

Max Salo

Margarita Shekel

Slavomir Hilinskiy

Alexandra Green

Rock

Royal Blood 'Limbo' by Joao Retorta 

Royal-Blood--'Limbo'-by-Joao-Retorta-

Harry Law directs a poignant promo for Irish singer-songwriter Cian Ducrot.&nbsp;Based on a true story, the video for Crocodiles explores the artist's struggles to find a stable home life, as he moves from sofa to sofa at his friend's houses, trying not to outstay his welcome.&nbsp;The intimate concept is brought to life through naturalistic cinematography and intimate performances, and concludes with an uplifting and hopeful ending.&nbsp;

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