M-I-E, renowned for their marvellous animation work in commercials, TV titles and music videos for Faithless, George Michael and Satellites' Wasteland, have transformed Joey Bada$$'s confrontational performance of Christ Conscious on the streets of his native Brooklyn, with a subtle but increasingly evident sense of fantasy. 

And ultimately the Christ analogy comes to the fore, as Joey rises from Planet Brooklyn to the heavens above...

M-I-E: "A chance meeting with Joey’s manager in New York, led to us being given a fantastic opportunity to shoot a video for one of the hottest properties in hip hop. Joey and his team were really happy for us to explore new areas of our craft and Joey was instrumental in coming up with the concept for the video."