Jordan Rossi directs a stylish showcase for singer-songwriter Riva Taylor's 'alternative' love song, Mr Right.
MNEK 'Girlfriend' by Jordan Rossi
We’ve all seen the cheating boyfriend scenario plastered across popular culture. But this time MNEK switches it up for the new generation with the two sides of a cheating relationship on display, in this video he has co-directed with Jordan Rossi.
Contrasting the daytime nature of a traditional heterosexual relationship with the dim, blinds-down setting of a motel room, we watch as one trashy boyfriend lies to both his vices in this narrative-based promo. Filled with humour and sass in equal measure the tone is backed up by a visually delicious neon aesthetic.
Popping with bursts of pink, blue, red and purple - creating a visceral delight for fans of MNEK and very much in tune with his visual style - both narrative and performance setups are reminiscent of the old school 1990s music videos that inspired both Jordan and MNEK.
“It was a really natural fit. We both vibed off each other and pushed each other forwards. I prepare meticulously and Uzo is full of ideas and always willing to listen so it made for a great partnership.
“Building the aesthetic was one of my favourite parts of the process. Uzo had a really clear idea of what he wanted going in, so it was great to build on that and develop it further. I grew up on those old school 90s videos that everyone remembers, from George Michael and Usher to Kelis and Destiny’s Child. It was really fun going back and forth with all these references and seeing how we could use them to elevate our video to the next level.”
|Production Company||The Graft|
|Executive Producer||Beth Montague|
|Director of Photography||James Medcraft|
|Colourist||Oisin O’driscoll @ The Mill Chicago|
|Lead actor||Mnek, Phil Samba|
|Director's Representation||The Graft|
|Other credits||Production Designer -Amy Exton|
Jordan Rossi, director and important voice in the LGBTQ community, has teamed up with returning electro-house duo Blonde for uplifting piano house banger Me, Myself & I, with a video that …
Olly Alexander and MNEK drop a February 14th Anti-Valentine, courtesy of Jordan Rossi, who's crafted a video that teaches you how to purge and dispose of that piece of trash …
Jordan Rossi's video for Never See Me Cry has Irish singer-songwriter Una Healy showcasing a number of looks, from sassy rock chick to old-school Hollywood glam queen, as she belts out …
Kazakhstani director Aisultan Seitov, who has recently broken into US music video world with videos for Offset and 21 Savage, has now signed to Partizan for worldwide representation.
London-based directing team Broken Antenna has joined Knucklehead's UK directors roster.
Park Village have signed three new directors to expand their commercials and music video roster: Jared Knecht, Elliot Simpson and Sil and Jorik.
CHEAT have announced today that they have hired two of London's most respected colourists to join their team: Jack McGinity and Tim Smith.
One super 8 cartridge no editing film challenge straight 8 has opened its doors to the straight 8 shootout challenge - a 2019 charity shootout format for all creative companies around …
Director and photographer India Sleem has signed to Black Dog Films in London for UK representation.