Director of Photography

James Medcraft

Carly Cussen directs a neon-hued vision for Becky Hill &amp; David Guetta's Remember.&nbsp;Set in a beautiful, anachronistic venue, the walls are adorned with neon lights, lending&nbsp;a retrofuturistic, Miami-style&nbsp;vibe to the concept.&nbsp;Hill is front and centre throughout, and her electric performance is impossible to disengage with - whether she is dancing, singing to camera or tying up classic sculptures with rope, her presence and energy are unmatched, cementing her status as one of the most exciting popstars of the moment.&nbsp;

United Kingdom

Carly Cussen

Fred Bonham Carter

Just Fred

Alexa Haywood

Yasmin Godo

Jonquil Lawrence

Vanessa Reynolds

John Holloway

Alexa Haywood at Free Agent UK

Marisa Garner

Andrew Rawson

Becky Hill & David Guetta 'Remember' by Carly Cussen

Becky-Hill-&-David-Guetta-'Remember'-by-Carly-Cussen

The natural and the artificial collide in&nbsp;James Medcraft's playful promo for singer-songwriter Richard Pike.&nbsp;In the opening montage of Falling Out Of Buildings, we are teased by images that feel out of place - shots of legs poking vertically out of a bush, Pike laying motionless on a travelator, exotic fruits being passed back and forth...&nbsp;As the visual progresses, each surreal vignette develops it's own narrative and climactic moment, until Pike is metaphorically inside out, running around a forest without a care in the world.&nbsp;It is a celebration of non-comformity, and being a little bit weird.&nbsp; &nbsp;"The song is about feeling out of place, transitioning towards new beginnings - so the imagery involves trying to make sense of surroundings and objects," says Richard Pike, who created the promo for&nbsp;Falling Out Of Buildings through several expeditions with director James Medcraft."It was usually just James&nbsp;and I and a camera," he continues. "Partly inspired by adsurdist Erwin Wurm. At the end I transform into something new, but kind of inside-out. A joyful celebration of awkwardness.”

Richard Pike

Salmon Universe Records

Electronic

Richard Pike 'Falling Out Of Buildings' by James Medcraft

Richard Pike - Falling Out Of Buildings

We’ve all seen the cheating boyfriend scenario plastered across popular culture. But this time MNEK switches it up for the new generation with the two sides of a cheating relationship on display, in this video he has co-directed with Jordan Rossi.&nbsp;Contrasting the daytime nature of a traditional heterosexual relationship with the dim, blinds-down setting of a motel room, we watch as one trashy boyfriend lies to both his vices in this narrative-based promo. Filled with humour and sass in equal measure the tone is backed up by a visually delicious neon aesthetic.Popping with bursts of pink, blue, red and purple -&nbsp;creating a visceral delight for fans of MNEK and very much in tune with his visual style - both narrative and performance setups are reminiscent of the old school 1990s music videos that inspired both Jordan and MNEK.&nbsp;

Jordan Rossi

Eleri Evans

Tonic/The Graft

Beth Montague

P.c. Williams

Mandisa Dhlamini

Bianca Simone

Oisín O’Driscoll

Myra

Phil Samba

Lisa Foo

The Mill

Amy Exton

MNEK 'Girlfriend' by Jordan Rossi

Mnek-'Girlfriend'-by-Jordan-Rossi

MNEK&#39;s Paradise video explores beauty, pain, and makes a powerful statement about police brutality. &nbsp;

Ciaran Lyons

Vanessa Mcdonnell

Gas&Electric

Tom King

Matt Klemera

Daniel Deighton

Lloyd Cook

Andy Walton

Xander Mitchell

Claudia Walder

Dennis Okwera

OB Management

Virgin EMI

Alex Gregory

MNEK 'Paradise' by Ciaran Lyons

Mnek-'Paradise'-by-Ciaran-Lyons

Chris Turner (aka Favourite Colour: Black) and Empara&nbsp;Mi bring us a technological first with this fantastical face-mapping video.With no effects added in post, this video takes the facial recognition technology you might well be using to give yourself a set of dog ears on Snapchat to a whole new level. Live 3D projection mapped masks of fire and colourful swirls against a slew of coloured backgrounds beamed right onto the silhouetted face of Empara herself - it&#39;s a truly engrossing watch and technology we&#39;d love to see more of in the future!Empara&nbsp;spent time with the software creators in Japan developing animations specifically for this video - apparently the first music video to use this facial mapping technology.&nbsp;The video was shot using sensors to detect and track the position and orientation of the human face, then video animation was projected onto it, adjusting accordingly in real time as the face moves.&nbsp;

Christopher Turner

Alexander Preston

Park Village

Joe Walker

Ollie Watts

Robyn Barresi

Maarten Alexander

Empara

Chay Mactavish

TenThree

Toby Tomkins

CHEAT

Zoe Hockings

Sony- Rca

Empara Mí 'The Comedown' by Christopher Turner

Empara-Mí-'The-Comedown--Empara-Mí-Featuring-3d-Live-Time-Facial-Projection-Mapping'-by-Christopher-Turner

UK Music Video Awards 2022 - leaderboard

James Medcraft

Director of Photography

Videos featuring James Medcraft

2021 (2)

2019 (1)

2017 (1)

2016 (1)

Popular content

Is this your profile?

Feedback

Latest Videos