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The 1975 'It's Not Living (If It's Not With You)' by Warren Fu

The 1975 'It's Not Living (If It's Not With You)' by Warren Fu

David Knight - 11th Dec 2018

Warren Fu's second video for The 1975 sees Matty Healy living out his worst live performance nightmares, which makes for a smartly entertaining visual for It's Not Living (If It's Not With You).

First of all, Matty's clean-cut and wearing a suit. That can't be right for a start. And then when he's on stage, with his breezily jogging bandmates, a succession of surreal things start happening. 

The really clever bit is when the hugely distracted Matty leaves the stage, goes through a door and ends up on the set of his last Fu-directed video for Sincerity Is Scary. A clever meta-textual touch. 

And with the original idea coming from Healy himself - even if its possibly inspired by Alice In Wonderland - is there a more creative pop star in the UK right now? 

Watch 'The 1975 'It's Not Living (If It's Not With You)' by Warren Fu ' here

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David Knight - 11th Dec 2018

Tags

  • Comedy
  • Narrative
  • Pick of the Day
  • Surreal
  • Rock
  • Pop

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Credits

Production/Creative

Director
Warren Fu
Producer
Audrey Davenport
Production Company
Executive Producer
Claire Stubbs
Production Manager
Mayling Wong
1st AD
Nick Goulden

Camera

Director of Photography
Patrick Meller

Lighting/Grip

Gaffer
David Tyler

Art

Art Director
Oliver Hogan

Wardrobe

Hair
Kim Rance
Make-up
Elaine Lynskey

Editorial

Editor
Taylor Walsh
Editing company
Cabin Edit

Grading

Colourist
Aubrey Woodiwiss
Colour grade company

VFX

VFX
Post production company

Agent

Director's Representation

Commission

Commissioner
Semera Khan
Commissioner
Ed Blow
Label
Dirty Hit

David Knight - 11th Dec 2018

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