David Knight - 11th Dec 2018

Warren Fu's second video for The 1975 sees Matty Healy living out his worst live performance nightmares, which makes for a smartly entertaining visual for It's Not Living (If It's Not With You).

First of all, Matty's clean-cut and wearing a suit. That can't be right for a start. And then when he's on stage, with his breezily jogging bandmates, a succession of surreal things start happening. 

The really clever bit is when the hugely distracted Matty leaves the stage, goes through a door and ends up on the set of his last Fu-directed video for Sincerity Is Scary. A clever meta-textual touch. 

And with the original idea coming from Healy himself - even if its possibly inspired by Alice In Wonderland - is there a more creative pop star in the UK right now? 

Watch 'The 1975 'It's Not Living (If It's Not With You)' by Warren Fu ' here

Credits

EditorTaylor Walsh
DirectorWarren Fu
Production CompanyPartizan
Executive ProducerClaire Stubbs
Production ManagerMayling Wong
1st ADNick Goulden
Director of PhotographyPatrick Meller
GafferDavid Tyler
Art DirectorOliver Hogan
HairKim Rance
Make-upElaine Lynskey
ProducerAudrey Davenport
Editing companyCabin Edit
ColouristAubrey Woodiwiss
Grading companyCarbon Vfx
Post production companyCarbon Vfx
VFXCarbon Vfx
Lead actorStephanie Lavington Kaylee Jaiy Taitlyn Jaiy Sasha Asmara
Director's RepresentationClaire Stubbs @ Partizan U.k
CommissionerSemera Khan
CommissionerEd Blow
LabelDirty Hit

David Knight - 11th Dec 2018

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