Promo News - 23rd Nov 2018

The 1975's Matty Healy turns up the megawattage of his artfully ramshackle star quality in this major musical production number directed by Warren Fu for Sincerity Is Scary.

It's the first of two music videos directed by Fu for the band's forthcoming album, and its a beautifully-constructed piece made on the lines of a Hollywood musical, from the backlot staging on a typical city street, to the supporting cast of chorus girls, dancers and marching bands. And it's certainly performed with sincerity - well, up to a point.

Created in a number of long takes with mostly whip-pan to create an endless flow, Healy holds it all together with sleepy panache, and there's a nod to his obsession with Chaplinesque heroes - a little girl becomes the avatar of his silent movie character in old '75 vids. Very entertaining, not at all scary.   

“It’s been a real treat having brainstorming sessions with Matty Healy on ideas the past few months," says Warren Fu. "When it comes to music videos, it never ceases to amaze me when sketches on a whim materialise in person a few days later on set. There’s no better feeling.”

Watch 'The 1975 'Sincerity Is Scary' by Warren Fu' here

Credits

DirectorWarren Fu
ProducerJona Ward
Production CompanyPartizan
Executive ProducerWhitney Jackson, Claire Stubbs
Production ManagerRachel Ottenstein
1st ADEric Schneider
Director of PhotographyByron Werner
Focus PullerNick Bianchi
2nd ACAndy Chen
GafferChris Tonkovich
Art DirectorChristian Stone
WardrobeTara Greville
HairAdrian Arredondo
Make-upErin Walters
Director's RepresentationClaire Stubbs @ Partizan
CommissionerSemera Khan / Ed Blow
LabelDirty Hit
Other creditsStunt Coordinator - Taylor Estevez EP's Assistant - Meredith Kurey Director's Assistant - Elissa Nechamkin

Promo News - 23rd Nov 2018

Related Content

video

Paramore 'Rose-Colored Boy' by Warren Fu

Warren Fu's new video for Paramore gives frontwoman Hayley Williams a juicy role as an increasingly disillusioned anchorwoman - flanked by her bandmates - on a local TV breakfast news …

David Knight - 11 months ago

Latest News

news

Daniel Askill joins Serial Pictures

Filmmaker Daniel Askill has joined production company Serial Pictures for North American representation of commercials, branded entertainment, and music videos, and partner company Anonymous Content …

Promo News - -2679833 seconds ago

news

Josh Cole signs to Kode Media

After taking some time out from directing, multi-award winning director and photographer Josh Cole has signed to Kode Media for music videos and commercials.

David Knight - -1831113 seconds ago

news

COMPULSORY signs Filmawi

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in …

Promo News - -1298925 seconds ago

news

Entries now open to Shiny Awards 2019

Entries are now open to the second Shiny Awards, the music video awards show for emerging directors, which will be held at The Mill, London, on Tuesday, 26th February 2019.

Promo News - -859165 seconds ago

news

Julia Knight returns to 'home soil' at Speade

Speade have announced that Julia Knight, the London-based commercials and promos editor, has joined the Soho-based editing company on a full time basis, returning to the place where …

Promo News - -699824 seconds ago

,