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Joy Crookes 'Don't Let Me Down' by Leonn Ward

Promonews - 4th Dec 2018

Joy Crookes returns with a Hindu-inspired video from Leonn Ward, where the London singer is augmented by the waving, and sheltering arms of her dancers.

Following up from her acclaimed 2017 Influence EP, Don’t Let Me Down is a soulful ode to the breakdown of a relationship, and Ward has drawn upon Crookes’ Indian heritage to create a strong visual metaphor for the message in the song. 

Speaking to i-D, the singer said, “the video was inspired by the Hindu goddess Lakshmi… the song itself came from a vulnerable place, and for me, these arms show my strength in the situation and how I overcame it.”

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Promonews - 4th Dec 2018

Tags

  • Performance
  • Soul
  • Hindu
  • Lakshmi

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Credits

Production/Creative

Director
Leonn Ward
Producer
Nancy Ryan
Production Company
Executive Producer
Martin Roker

Camera

Director of Photography
Deepa Keshvala
Focus Puller
Sarah Rollason Cuming

Art

Art Director
Laurie Walters

Agent

Director's Representation
Holly Wolfers

Commission

Commissioner
Elizabeth Doonan
Label
Sony

Other credits

Lighting – Salvador Gomez-Lopez

Production Designer – Zach Apo-Tsang

Nail Artist – Lauren Michelle Pires

Promonews - 4th Dec 2018

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