Max Siedentopf's video for Yak takes us into an appetising scenario - an 80s cooking show, where presenter Olivia Burslem is testing the new Deepfryer 2000, with presenter Oli. But then things …
De Likt 'Zelf Doen' by Max Siedentopf
Max Siedentopf - who recently joined Riff Raff Film's new talent department Nursery Of Evil – directs this bonkers new video for Dutch band De Likt.
It's an in-your-face satire of the self-obsessed culture in which we have all become so immersed, the social media fads, and the ridiculous levels of narcissism its encouraging. To make his point, Siedentopf removes the phones out of the picture. And the relentless pace to his cartoonish approach gives it an faintly aggressive edge.
"The video takes an ironic look at our selfie-obsessed culture. We see a range of different people and how far they would go just to be seen on social media. Themes that are currently very present on social media like vegan juice diets, photos of coffee, and of course, couples yoga are taken to the extreme.
"The video starts by showing overly happy people photographing themselves and showing how great their lives are, but as the song progresses we see that not all is that perfect and it slowly becomes too much to point that eventually everything breaks down."
|Production Company||Riff Raff Films|
|Executive Producer||Natalie Arnett|
|1st AD||Tom Wynebourne|
|Director of Photography||Nicholas Eriksson|
|Art Director||Charlie Grumbar|
|Editing company||White House Post|
|Post production company||MPC|
|Other credits||CO PRODUCER: Laura Thomas Smith FOCUS PULLER: Phil Heron VIDEO PLAYBACK: Jack Driver|
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