Hugh Rochfort has created a cinematic document of singer-songwriter James Smith performing his catchy soulful number Little Love.

Shot in different formats, the video reflects the fierce dedication shown by Smith to his songwriting craft.

"It’s not often you meet people as dedicated as James Smith and this song is about the sacrifice he has made for his work," says Rochfort. "James locked himself away in his home studio, continuously writing, while his friends hung out. We wanted to make a video which represented his dedication and show what a killer performance he can deliver."