Art Director

Lucy Cooper

A love story blossoms in the most unlikely of locations, in Fred Rowson's playful promo for Mae Muller.&nbsp;The video for I Just Came To Dance plays out like a Gucci shoot on a golf course, with a bit of The Virgin Suicides thrown in for good measure, and sees Mae attract the attention of a golfing guy with gorgeous looks but&nbsp;a flatlining personality.[imgtoken data:1]Mae can’t decide whether she wants to get with him or kill him. So, instead, she toys with him.Conceptually opposite to the lyrics of the track - you are definitely not meant to be busting moves in the middle of a golf course, but that doesn't&nbsp;stop&nbsp;Muller and friends -&nbsp;the video is imbued with director Fred Rowson's comedic, slightly surreal style, and it will keep viewers on their toes throughout.&nbsp;&nbsp;

United Kingdom

Kharmel Cochrane

Naomi Weijand

Darcey Simmons

Curtisha Kruythoff

Oluwatosin Omotosho

Sarah Adewunmi

Jade Denne

Soki Mak

Fred Rowson

Tara Sadeghi

Blink

Emily Tedrake

Ryan Delahunty

Jack Reynolds

Laura Northover

Lizzie Jones

Kerry Green

Josh Brooks

Juan Minotta

Mark James

Claudimar Neto

Ross Kwan

Zara Ali

Samuel Marr

Richard Fearon

Kelvin Chim

George Leo Manby

Black Kite Studios

Mae Muller 'I Just Came To Dance' by Fred Rowson

Mae Muller - I Just Came To Dance (Official Video)

Joe Connor directs a vibrant promo for Irish rock outfit Inhaler.&nbsp;Starting as a straightforward performance in a clinically white studio, there is a progressive eruption of colour as paint is thrown, splattered and spray-painted across every inch of the room - and the&nbsp;performers.&nbsp;Exuding a fun-filled, charming energy, the stripped-back aesthetic works perfectly for the concept, and the tight edit and use of effects helps tie the various elements together.&nbsp;

Ireland

Joseph Connor

Fred Bonham Carter

Andrew Rawson

Just Fred

Alexa Haywood

Tom Fraser Ivans

Franklin Dow

Holly Smyth

Noah Furrer

Liam Bachler

Ten Three Editing

Alexa Haywood at Free Agent UK

Semera Khan

Polydor

Rock

Inhaler 'Cheer Up Baby' by Joe Connor

Inhaler-'Cheer-Up-Baby'-by-Joe-Connor

Andrea Mae Perez celebrates the healing power of love in her beautiful promo for Josie Man.&nbsp;Cuts &amp; Bruises explores the emotional damage we carry with us throughout life, and depicts a handful of couples who are making the most of love, life and each other's company.&nbsp;Through a fashion editorial aesthetic, the concept is presented through several intimate vignettes, each styled in a colourful, vibrant and unabashed way.&nbsp;DoP&nbsp;Beatriz Sastre matches the abstract style through the use of lo-fi DV cameras and hyperstylised lighting, creating a world in which love can exist in all forms.&nbsp;

Andrea Mae Perez

Ella Girardot

Academy Films

Maurizio Von Trapp

Antonia Vickers

Jess Horne

Beatriz Sastre

Catharina Scarpellini

Ashton Born

Laurent Arnaud

Josie Man 'Cuts & Bruises' by Andrea Mae Perez

Josie-Man-'Cuts-&-Bruises'-by-Andrea-Mae-Perez

We're back in the working men's club for the final part of a trilogy of films for Passenger, directed by Raja Virdi. And after <a href="https://www.promonews.tv/videos/2020/11/04/passenger-song-drunk-and-broken-hearted-raja-virdi/67614" target="_blank">A Song For The Drunk And Brokenhearted</a>&nbsp;and <a href="https://www.promonews.tv/videos/2020/11/16/passenger-suzanne-raja-virdi/67881" target="_blank">Suzanne</a>, Remember To Forget focusses upon an individual in the club who has had a few drinks too many, but remains surprisingly graceful on his feet.Brett Jones plays the drunk who staggers and sways around the bar with unusual elegance, and then engages with Passenger and his band's performance with endearing gusto, and eventually draws the rest of the club into a joyful dance routine.With choreographed by Jamie Neale, and a noteworthy performance from the nimble Jones - who has made a few good videos in his time, including for <a href="https://www.promonews.tv/videos/2014/07/15/jungle-time-oliver-hadlee-pearch/27726" target="_blank">Jungle's Time</a>&nbsp;- Raja Virdi aims for that point between&nbsp;gritty realism and fantasy and hits the mark with this poignant song-and-dance video.&nbsp;&nbsp;

Raja Virdi

Joseph J Goldman

PHASE

Hugo Holford

Chris Malin

Pieter Snyman

Josh Tue

Jamie Cook

Milo Cosemans

Celia Arias

Amy Whyard

Andrea Gomez Anzola

Connor Coolbear

Electric Theatre Collective

Oliver Whitworth

Brett Jones

Dan Medland

Black Crow Records

Doug Walshe

Singer-songwriter

Folk

Passenger 'Remember To Forget' by Raja Virdi

Passenger | Remember To Forget (Official Video)

Raja Virdi directs another of his signature one-shot live performances, this time for Becky Hill's sensational hit Space.Taking inspiration from the work of Olafur Eliasson in terms of the gradients and colours, Virdi lights the studio&nbsp;in a pastel colour palette.&nbsp;The use of perspective&nbsp;in the art direction helps&nbsp;reflect&nbsp;the themes and ideas present in the track, and also ties&nbsp;the concept back to the official video, with cascading staircases and inspired use of negative space.

Katie Cooper

James Dyer

Rhys Warren

Lauren Hyslop

Esteban Gimpelewicz

Adele Cany

Wendy Turner

Thomas Mangham

The Mill

Bruce Langfield

Mouthpiece

Electronic

Becky Hill 'Space' (Orchestral Acoustic) by Raja Virdi

Becky Hill - Space (Orchestral Acoustic)

Raja Virdi directs his second in a trilogy of films for Passenger, with the emotionally affecting promo for Suzanne.The film is set in the 1950s, and follows&nbsp;a boy-meets-girl love story, with the concept that memories can last a lifetime, but time is limited. The narrative is a familiar one, but remarkable performances from the cast - in both present and past timelines - tie&nbsp;the concept together with a universal sense of regret and yearning.&nbsp;DoP Pieter Snyman captures a bubbly, youthful energy with swathes of golden light and plenty of intimate closeups, which contrasts with the present day environment - a cold, blue and lifeless room, which has lost any sense of fun or contentment, and has no attachment to the vivid memories in her head.&nbsp;The appearance of Passenger as the party band also adds a layer of meaning. They are present in both the past and present timelines - more of a ghost of a memory than a real physical presence, a soundtrack to a time which can no longer be experienced.&nbsp;

Passenger 'Suzanne' by Raja Virdi

Passenger | Suzanne (Official Video)

Raja Virdi directs his second video for Passenger, for the poignant A Song For The Drunk&nbsp;And Broken Hearted.&nbsp;Taking inspiration from Joker, we see Passenger and his band - all in clown make-up - play&nbsp;to an uninterested social club audience - intercut&nbsp;with&nbsp;multiple vignettes depicting the artist's&nbsp;unhappiness and willing to escape.The lovely cinematography by Pieter Synmanis the embodiment of downbeat mood of the song, with a depressed green colour palette and grimy aesthetic, creating a dichotomy between the seemingly upbeat music and the dark narrative.&nbsp;

Sam Marr

Indie Folk

Passenger 'A Song For The Drunk And Broken Hearted' by Raja Virdi

Passenger | A Song For The Drunk And Broken Hearted (Official Video)

Louis Bhose directs a meditation on memory and nostalgia for Arlo Parks.&nbsp;Stripped-back yet effortlessly mesmerising,&nbsp;Parks performs the track as she journeys through an&nbsp;ever-evolving world, where disconnected hands spruce up the art direction and rearrange&nbsp;various props and textures in the environment.&nbsp;Snapshots of memories and emotions inspire the various scenes, which effortlessly transition from one to another through DoP&nbsp;Murren Tullett's considered composition and camera movement.&nbsp;A thoughtful slice-of-life with bold and honest themes, Bhose has created a world that perfectly complements the track, and Parks' enigmatic performance style.&nbsp;

Louis Bhose

Harriet Towler

Agile Films

Hayley Williams

Gabriel O’donohue

Murren Tullett

Billy Tempest-radford

Emilie Louizides

JP Blunt

Matthieu Toullet

Harry Davidson

OB Management

Mike Harounoff

Transgressive

Indie pop

Arlo Parks 'Green Eyes' by Louis Bhose

Arlo-Parks-'Green-Eyes'-by-Louis-Bhose

The Vamps' frontman Bradley Simpson gets pugilistic in an abstract space in Jordan Rossi's punchy promo for Better.Combining the colour palette adopted in Rossi's photo campaign for their new album with the boxing theme, dovetailing with an energetic, imaginatively-shot performance, makes for a&nbsp;pink-hued piledriver to showcase the Brit pop band's latest hit.&nbsp;&nbsp;&nbsp;

Jordan Rossi

Ersan Beskardes

Blair Smith

Elliot Zelmanovits

Ty Hack

Jack Exton

Toby Mckay

Rom Sartipi

Craig Coole

Oisín O'Driscoll

Dan Butler

Carrie Sutton

Ailsa Robertson

Rankin Creative

The Vamps 'Better' by Jordan Rossi

The-Vamps-'Better'-by-Jordan-Rossi

Little Mix set off to Mars for some virtual R&amp;R,&nbsp;in Sophia Ray's video for Holiday.&nbsp;Heavily inspired by fantasy and surrealism, we see the girls perform in a series of computer generated environments, switching their look from real-life mermaids to giant goddesses on a space beach.Combining a VFX-heavy concept with a more commercial pop vibe, the video remains pure Little Mix - confident and sassy&nbsp;with an overarching sense of fun.&nbsp;Brendan Bennett's magical VFX work contributes to the overall aesthetic, adding a kaleidoscope of colour and textures to complement the dynamic performances.&nbsp;

Sophia Ray

Mayling Wong

Partizan

Charlie Scannell

Tom Kelly

James Blann

Michael Hobdell

Jamar O'meally

William Pope

Zack Tate, Jamie Mcfarland

Aaron Carlo

Heidi North

Kit Wells

Final Cut

Alex Gregory

Brendan Bennett

Kat Catteneo

Sony

Little Mix 'Holiday' by Sophia Ray

Little-Mix-'Holiday'-by-Sophia-Ray

Aella Jordan-Edge puts new indie-pop combo The Snuts through their paces in the video for Elephants, culminating in a suitably mammoth challenge.In this TV gameshow-cum-videogame scenario, the bandmembers progress through the rounds, from group dance routines to solo moves, and then the big one: the bucking elephant.No, that's not a misprint. The production's piece de resistance is the elephanine&nbsp;makeover of a mechanical bull. Created by production designer Lucy Cooper to be a delightful patchwork-made creature it indeed has true elephant-like qualities: very loveable, but no man can match its power.As Jordan-Edge and producer Lily Ashton explain below, this was achieved under the strict guidelines for post-lockdown shooting, which created its own set of previously unknown challenges. They have done a great job in the circumstances.&nbsp;&nbsp;[imgtoken data:1]AELLA JORDAN-EDGE:"Let’s be honest, the almost comically cheery nature of this project was just what we all needed after months of hibernation,&nbsp; confusion and anxiety. The Snuts were absolutely lovely to work with, one of the most hard-working and dedicated bands I’ve had the pleasure to make a music video for. Never having danced before they put their all into the dance routine created by amazing duo KZ Creatives (Nat and Kane). I was super impressed!"One of the funniest ways lockdown restrictions affected the shoot was watching the band rehearse the choreography via zoom. Nat and Kane were having to teach them this intricate dance routine while they jiggled, pointed and side stepped in their kitchens and living rooms."So my first shoot in a post-Covid world, wasn’t without the additional stresses and strains of factoring in all the extra health and safety: social distancing;&nbsp;Tier 1 and Tier 2 PPE;&nbsp;a one way system to move around in the studio;&nbsp;all food in self contained boxes, staggered meal times...&nbsp; The whole studio smelled of hand sanitiser and the presence of a Covid officer who took everyone’s temperature every few hours and swapped out our masks for new ones meant we couldn’t forget that it wasn’t “all back to normal”. However I was surprised how quickly we all adapted. Soon it just felt like another factor among many we already had to contend with. It’s amazing how over emphasising with your eyebrows over the top of a mask, or ducking out of the way when someone comes too near becomes normal. We all just get on with it. The show must go on![imgtoken data:2]<blockquote>I don’t think I fully knew if the elephant was going to absolutely 100% work&nbsp;until I saw the first crash zoom.</blockquote>"Overall it felt like we’d done our absolute best to keep everyone as safe and healthy as possible during the shoot and I’m super-grateful to Charlie (1st AD) and Lily (producer) for implementing it all with such grace and charm."Ah yes, now we come to the elephant. The idea of a mechanical bull re-upholstered as an elephant was originally conceived by lead singer Jack. I ran with the idea and turned it into a Sesame Street-cum-Muppets-cum-Elmer the Patchwork Elephant creature. Then production designer Lucy Cooper designed and hand-built the most beautiful beast, and what we liked to refer to as the “Elephantasy”. I don’t think I fully knew if the elephant was going to absolutely 100% work until I saw the first crash zoom Nathalie (DP) did with all the lights and set behind it… and I was like YES. IT F**KING WORKS! It was a crazy idea and it not only worked, it totally stole the show."Later, in between takes when bassist Callum was doing some BTS videos he referred to it as Patricia, so that’s what it’s now called! The boys took her home with them so I’m hoping we will see more of Patricia in the future! Fingers crossed her journey isn’t over and she’ll have a long life ahead of her to entertain, buck and spin her googly eyes to her hairy hearts content."[imgtoken data:3]LILY ASHTON:"Our goal was to make sure we didn’t compromise on creative or safety; but instead work in a smart way to ensure that the elephantasy could come to life within the new normal of post-pandemic filming. Aella’s treatment provided a great starting point; creating a wonderfully bonkers ‘world’ without relying on complicated sets or locations, and focusing on the performance and personality of the band, instead of using additional talent."We were very lucky to work closely with Maryland Studios to create a safe working environment for all crew using the APA Covid-19 Guidelines as a basis for our plans, as well as responding to the specific needs of the space. These plans included one-way-systems to prevent pinch points, temperature checks on arrival &amp; a great deal of anti-bac! We also worked to reduced crew numbers, which allowed us to socially distance within the space.[imgtoken data:4]<blockquote>Plans included one-way-systems to prevent pinch points,&nbsp;temperature checks on arrival &amp; a great deal of anti-bac!</blockquote>"Every department had to adapt to these reduced numbers and new practices; from our DP, Nathalie Pitters, using in-camera effects instead of practical special effects, to our choreography team, KZ Creative, conducting remote zoom rehearsals. We were lucky to work with a super smart team who threw themselves into all of the challenges and found clever solutions which allowed us to work safely without compromising the creative."In some ways it feels like a lot has changed, but in the end the success of the shoot lay, as ever, in a clear creative goal, good communication between different departments &amp; a pinch of common sense!"&nbsp;

Aella Jordan-Edge

Lily Ashton

Tonic

Alan Traquair

Charlie Killick

Nathalie Pitters

Jerry Prandon

Sasha Imani

Hélio Ribeiro

Bo Dube

Robyn Rowan

Liv West

Parlophone

Nat Zangi

Kane Klendjian

Maryland Studios

Meg Thorne

Cut+Run

Megan Lee

Indie

The Snuts 'Elephants' by Aella Jordan-Edge

The-Snuts-'Elephants'-by-Aella-Jordan-edge

L Devine bemoans the monotony of day-to-day life in Anna Radchenko's video for Boring People.&nbsp;Going through the motions of a typical pop-star, Devine seems to have a packed schedule full of exciting moments- attending house parties, participating in photo shoots, eating ice cream whenever she likes. But as the camera pulls back in each setting, it reveals how truly bored she is beneath the Instagram pictures and jetset lifestyle. Everything is a 'show' in showbusiness, and the lyrics "my dreams are the same as my problems" ring very true indeed.Mirroring the slightly depressed and deflated vibes of the track, the cinematography switches from&nbsp;beauty lighting and flattering composition to moody, dimly-lit scenes, unearthing the brutal reality of a life that isn't quite what it seems.&nbsp;

Lucy Cooper

Art Director

Videos featuring Lucy Cooper

2022 (1)

2021 (2)

2020 (10)

2019 (6)

2018 (6)

2017 (4)

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