Perrie 'If He Wanted To He Would' by Dora Paphides
Rob Ulitski - 28th Aug 2025
Dora Paphides is back with another pop extravaganza - this time for Perrie's new track, putting their own twist on some classic chick-flick movies.
Featuring the song's co-writer Nina Nesbitt, the video for If He Wanted To He Would is a mash-up of the likes of Mean Girls, The Holiday, Pretty Woman, Love Actually - or an alternative ending to The Princess Diaries, where instead of happily-ever-after, Perrie and Nina decided to storm the palace and wreak havoc.
It begins with Perrie driving to the big country house, where Nina watches her ex-boyfriend (Jack Brett Anderson) plead for forgiveness for his misdeeds via the medium of written placards ("Sorry I Slept With Your Sister", etc) in the style of the famous scene in Love Actually. And then Perrie's car runs him over.
While Perrie and Nina celebrate their friendship in the big house with some pampering and dressing up, the vain ex continues to provide the laughs through his hapless attempts to gain Nina's attention - and eventually gets more comeuppance from Perrie. A strong concept that's impressively executed and a fitting accompaniment to the track.
"When writing this, I really wanted to celebrate female friendship - the power of platonic love and the joy of showing up for your mates," explains Paphides.
"For me, directing is about holding up a visual mirror to the song, and this track is overflowing with joy. Perrie came in with brilliant ideas about referencing movies, which I loved, because it gave us a shared language to build from. The heart of the video is the very real experience of heartbreak and the comfort of friends - but placed in a completely fantastical world, to match the euphoria the song brings.
"Working with Perrie was a total dream. She’s incredibly collaborative, full of energy, and has that rare star quality where the second she starts performing, she’s magnetic. I don’t think I’ve ever seen a higher hit rate of amazing takes.
"If the video feels joyful to watch, it’s because we had so much fun making it. Honestly, one of my favourite projects I’ve worked on to date."
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Rob Ulitski - 28th Aug 2025
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Credits
Production/Creative
- Director
- DP
- Producer
- Wojciech Czarkowski
- Production Company
- K
- Executive Producer
- Nathan Killham
- Production Manager
- Henry Richmond
- Production Manager
- Darren Sinnott
- 1st AD
- Ali Copland
Camera
- Director of Photography
- Charlie Knight
- Focus Puller
- Ali Baines
- 2nd AC
- James Huthwaite
- Steadicam
- Marcus Albertson
Lighting/Grip
- Gaffer
- Mark Lane
Art
- Production designer
- Lucy Cooper
Wardrobe
- Stylist
- Aaron Franco
Editorial
- Editor
- Geri Docherty
- Editing company
- TQ
Grading
- Colourist
- Megan Lee
- Colour grade company
- Electric Theatre Collective
Agent
- Director's Representation
- M
Commission
- Commissioner
- Michael Lewin
Rob Ulitski - 28th Aug 2025