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Perrie 'If He Wanted To He Would' by Dora Paphides

Rob Ulitski - 28th Aug 2025

Dora Paphides is back with another pop extravaganza - this time for Perrie's new track, putting their own twist on some classic chick-flick movies. 

Featuring the song's co-writer Nina Nesbitt, the video for If He Wanted To He Would is a mash-up of the likes of Mean Girls, The Holiday, Pretty Woman, Love Actually - or an alternative ending to The Princess Diaries, where instead of happily-ever-after, Perrie and Nina decided to storm the palace and wreak havoc.

It begins with Perrie driving to the big country house, where Nina watches her ex-boyfriend (Jack Brett Anderson) plead for forgiveness for his misdeeds via the medium of written placards ("Sorry I Slept With Your Sister", etc) in the style of the famous scene in Love Actually. And then Perrie's car runs him over.

While Perrie and Nina celebrate their friendship in the big house with some pampering and dressing up, the vain ex continues to provide the laughs through his hapless attempts to gain Nina's attention - and eventually gets more comeuppance from Perrie. A strong concept that's impressively executed and a fitting accompaniment to the track. 

"When writing this, I really wanted to celebrate female friendship - the power of platonic love and the joy of showing up for your mates," explains Paphides. 

"For me, directing is about holding up a visual mirror to the song, and this track is overflowing with joy. Perrie came in with brilliant ideas about referencing movies, which I loved, because it gave us a shared language to build from. The heart of the video is the very real experience of heartbreak and the comfort of friends - but placed in a completely fantastical world, to match the euphoria the song brings.

"Working with Perrie was a total dream. She’s incredibly collaborative, full of energy, and has that rare star quality where the second she starts performing, she’s magnetic. I don’t think I’ve ever seen a higher hit rate of amazing takes.

"If the video feels joyful to watch, it’s because we had so much fun making it. Honestly, one of my favourite projects I’ve worked on to date."

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Rob Ulitski - 28th Aug 2025

Tags

  • Director's notes
  • Pop
  • Performance
  • Friendship
  • Feel Good
  • Havoc
  • Princess Diaries
  • Fairytale

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Credits

Production/Creative

Director
Producer
Wojciech Czarkowski
Production Company
Executive Producer
Nathan Killham
Production Manager
Henry Richmond
Production Manager
Darren Sinnott
1st AD
Ali Copland

Camera

Director of Photography
Charlie Knight
Focus Puller
Ali Baines
2nd AC
James Huthwaite
Steadicam
Marcus Albertson

Lighting/Grip

Gaffer
Mark Lane

Art

Production designer
Lucy Cooper

Wardrobe

Stylist
Aaron Franco

Editorial

Editor
Geri Docherty
Editing company

Grading

Colourist
Megan Lee
Colour grade company
Electric Theatre Collective

Agent

Director's Representation

Commission

Commissioner
Michael Lewin

Rob Ulitski - 28th Aug 2025

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