Cat Velez - 16th Mar 2016

Bookended by an extract of a poem written by Kwadwo Nkita-Mayala, Sam Pilling's compelling documentary-style video for this remix of Major Lazer's Light It Up, featuring Nyla and Fuse ODG, is about dealing with the hardships in life and finding the energy to get back up. 

"Because Fuse’s family is from Ghana, and he was over there recording, we thought it would bring a really interesting aesthetic to film the video there," explains Pilling, who captured strong images of family and friends in mourning at a traditional funeral ceremony, with exceptional photography by Paul Özgür.

SAM PILLING:

"Working with Diplo we discussed how he wanted to convey this simple message with a real sense of beauty, authenticity and genuine feeling. Delving deeper into Ghanaian culture, we found that their traditional funeral ceremonies perfectly exemplify this sense of coming together to rise up against sadness. 

"The whole community joins together, first in mourning the death, then in celebrating the life that was lived. We worked closely with a Ghanaian family and rural village, meeting the elders and receiving their blessing to film and partake in a real funeral ceremony. 

"We wanted to base the video in this very real documentary world but also tried to capture a sense of journey and passing of the deceased’s spirit by adding a surreal tone to our visuals, both in terms of the way we filmed the funeral but also by adding some more ethereal elements to the piece. 

"I found a poem 'Kae' [Remember] written in a traditional Ghanaian language, Twe, which felt like the perfect companion to the video as it is about reflecting on sadness but rising up and looking to the future and to new life."


 

PRO Credits

Credits

DirectorSam Pilling
Director's Rep (UK)Joceline Gabriel
ProducerRik Green
Director of PhotographyPaul Özgür
Focus PullerJoel Honeywell
SoundJack Abbot
DITJack Abbot
Executive ProducerSarah Boardman
EditorThomas Grove Carter
ColouristJames Bamford
Grading companyThe Mill
OnlineCarl Norton
Sound designLuis & Henning
SoundSound Tree
Editing companyTrim

Cat Velez - 16th Mar 2016

Related Content

video

Chaka Khan 'Hello Happiness' by Sam Pilling

Sam Pilling's superb, cinematic video for Chaka Khan's Hello Happiness harks back to the time when this legendary soul diva was first hitting the charts with funk outfit Rufus, in the early …

David Knight - 8 months ago

video

Alex Clare 'Treading Water' by Sam Pilling

Alex Clare gets progressively immersed in water - representing 'the emotions of a break-up' - in Sam Pilling's dramatic promo for new single Treading Water. "This was an extremely ambitious idea …

Jimmy Brown - 21st June 2011

video

Wretch 32's Anniversary by Sam Pilling

Sam Pilling delivers an emotional split-screen tale of heartbreak for Wretch 32's Anniversary, with some thoughtful synchronous moments to propel the narrative. "Taking the reflective nature of …

Jimmy Brown - 28th Feb 2011

Latest News