KC Locke directs an ice cold promo for Headie One's Siberia, featuring Burna Boy. Backdropped by mountainous landscapes and thick layers of snow and ice, Headie One's performance - filmed in the Scottish Highlands - is dynamic and striking, dripping in luxury styling which jumps out from the monochromatic background.Burna Boy's setups are in direct contrast, remotely shot in Nigeria, and full of rich patterns and textures. Coming together to form a dichotomic yet strangely fluid whole, this is another notable success for Locke and his team.
Rob Ulitski - 8th Mar 2021