Rob Ulitski - 8th Mar 2021

KC Locke directs an ice cold promo for Headie One's Siberia, featuring Burna Boy. 

Backdropped by mountainous landscapes and thick layers of snow and ice, Headie One's performance - filmed in the Scottish Highlands - is dynamic and striking, dripping in luxury styling which jumps out from the monochromatic background.

Burna Boy's setups are in direct contrast, remotely shot in Nigeria, and full of rich patterns and textures. Coming together to form a dichotomic yet strangely fluid whole, this is another notable success for Locke and his team. 


I enjoyed exploring the epic landscapes... and bringing the ice cold textures to life with Headie's performance.

"It was an epic experience shooting with Headie One again for the single Siberia - shooting in freezing cold temperatures the whole team worked really hard on pulling this one together.

"I really enjoyed exploring the epic landscapes during the recce and bringing the ice cold textures to life with Headie One's performance and designer styling to make an overall icy experience.

"Remote directing Burna Boy's segment in the video was a new challenge for me. Remote directing for the first time while also working with a production company based in Africa (JM Films). It was an exciting process which I would love to do again."

PRO Credits


DirectorKC Locke
ProducerLewis Nicholson
Production CompanySwords & Eagles
Executive ProducerMarisa Garner
Production ManagerElla Taylor-Palfrey
1st ADBen Eve
Director of PhotographyMurren Tullett
Focus PullerBarney Coates
2nd ACDean Keague
Art DirectorJenny O'Sullivan
WardrobeOmar Aziz
Make-upMichelle Vernege
EditorJamil Shaukat
Editing companySwords & Eagles
ColouristJason Wallis
Grading companyElectric Theatre Collective
Director's RepresentationMarisa Garner Associates
CommissionerElena Argiros
LabelRelentless Records
LabelSony Music
Other creditsDrone Operators UK: Chris Allan & Ed Stone DIT: Jamil Shaukat Lagos Second Unit: Prod Company: JM Films Producer: Jimi Adesanya Cinematographer: Muhammed Atta-Ahmed Line Producer: Leke Alabi-Adebayo

Rob Ulitski - 8th Mar 2021

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