Greg Jardin was the mastermind behind the awe-inspiring stop-motion animated videos for Kira Grannis's In Your Arms, and Joey Ramone's New York City. But his latest for MAX's Gibberish  - and part of the impressive line-up of videos premeiered at the YouTube Music Awards earlier this week – demonstrates another side of his ingenuity. 

This hip-hop dance promo, filmed in a loft space, certainly looks like a one-shot video, and appears to be running backwards - apart from when its going forwards. In fact, it was achieved through minutely-detailed choreography by Laura Edwards, and precise motion-control rigging. Two sequences - one reversed and other with normal playback- have been merged into one captivating sequence. And put this in a special class of pop video.