Director of Photography

Damian Acevedo

Greg Jardin was the mastermind&nbsp;behind the&nbsp;awe-inspiring stop-motion animated videos for <a href="http://www.promonews.tv/videos/2011/11/07/kina-grannis-your-arms-greg-jardin" target="_blank">Kira Grannis&#39;s In Your Arms</a>, and Joey Ramone&#39;s <a href="http://www.promonews.tv/videos/2012/10/26/joey-ramone-new-york-city-greg-jardin" target="_blank">New York City</a>.&nbsp;But his&nbsp;latest for&nbsp;MAX&#39;s Gibberish &nbsp;- and part of the impressive line-up of videos premeiered at the YouTube Music Awards earlier this week &ndash; demonstrates another side of his ingenuity.&nbsp;This&nbsp;hip-hop dance&nbsp;promo, filmed in a loft space, certainly looks like a one-shot video, and appears to be running backwards - apart from when its going forwards.&nbsp;In fact, it was achieved through&nbsp;minutely-detailed&nbsp;choreography by Laura Edwards, and precise&nbsp;motion-control rigging. Two sequences - one reversed and other with normal playback- have been merged into one captivating sequence. And&nbsp;put this in a special class of pop video.&nbsp;&nbsp;

United States

Greg Jardin

Jennifer Heath

Garen Barsegian

Nicole Shaw McCoy

Caroline Clayton

Brent Poe

Gino Nix

Chris Warren

Eric Archer

Kim Douglas

Laura Edwards

Simon Wakley

Jason Rau

Kyle Belko

George A. Loucas

Francia Raisa

MAX ft Usher 'Gibberish' by Greg Jardin

MAX - Gibberish (feat. Hoodie Allen) [Official Music Video - YTMAs]

MAX - Gibberish (feat. Hoodie Allen) [Official Behind the Scenes - YTMAs]

How would you define what love is? Keith Schofield has clearly&nbsp;been giving it some thought. In his video for Bastille&#39;s Vs Grades&#39; Torn Apart, he toys with the notion of the acceptable and appropriate media-presentation of love and romance, who should be doing it with who. Even what it&nbsp;should actually look like.&nbsp;The result is jaw-dropping -&nbsp;hilarious, outrageous, brilliantly done. The performers in a couple&#39;s love dance morph continously&nbsp;into different individuals - at first within a group of bland Hollywood&nbsp;actor-types. Then it gets a lot weirder.&nbsp;Frankly, you&nbsp;could watch it 20 times without being slightly spooked by the introduction of, for example, the featureless 3D animated man. And then there&#39;s the alien genetalia...&nbsp;Acceptable norms, even of sexual positions, are well and truly chewed up, and spat out.In a way, Torn Apart is&nbsp;a companion piece to last year&#39;s brilliant Darwin Deez video for&nbsp;You Can&#39;t Be My Girl - where Keith Schofield&nbsp;placed the geeky&nbsp;Darwin tantalisingly close but still out of&nbsp;reach of&nbsp;the mainstream perfection, as defined by&nbsp;stock library footage. The delivery is&nbsp;fiercer here - but both prove that Keith Schofield&#39;s comic genius is no better&nbsp;served than by the music video medium. Where would we be without that cocktail of&nbsp;VFX-augmented visual humour and genuine satire?&nbsp;Long may it continue. Hats off to&nbsp;Bastille, commissioner James Hackett and Virgin EMI for this wonderfully bold commission.&nbsp;And thank god for Keith Schofield. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

United Kingdom

Keith Schofield

Adrianne McCurrach

Caviar

Carlos Aldana

Chris Pearson

James Hackett

Virgin EMI

Katie Dolan

Kim Dellara

Bastille Vs. Grades 'Torn Apart' by Keith Schofield

Bastille - Torn Apart (Bastille VS. Grades)

"Why do all dance videos have to have the same escapist fantasies, girls in bikinis and cheesy choreography In this clip we're focusing on what truly matters to man: his penis." - DUCK SAUCE.Keith Schofield's brilliant, outrageous and very, very funny promo for Duck Sauce's single Big Bad Wolf is about to burn up the internet. Band members Armand Van Helden and A-Trak become 'crotchfaces' with increasingly hilarious results.

Somesuch

Tim Nash

Marc Bowen

Duck Sauce 'Big Bad Wolf' by Keith Schofield

UK-Music-Video-Awards-2012-–-all-of-last-night's-winners!

Cathy Pellow, commissioner on most of the Gnarls Barkley videos, gets to work with the band's singer Cee-Lo Green as both commissioner and executive producer of her company Refused TV to produce the official video for Fuck You, succeeding the viraltastic <a href="http://www.youtube.com/watchv=CAV0XrbEwNc" target="_blank">lyric-only</a> version. 
Shot at a Happy Days-style retro American diner, Matthew Stawski paints an excellent, carefree picture that is (deliberately) at odds with the lyric for the Motown-drenched track.

Paul Bock

Refused TV

Serge Gay Jr

Cee-Lo Green’s Fuck You by Matthew Stawski

Cee-Lo-Green’s-Fuck-You-by-Matthew-Stawski

The up-for-fun Montreal electro pop duo's new single is called Don't Turn The Lights On. So Keith riffs on the subject of darkness and eyes for all its worth, having lots of fun and messing with your head. 
In fact, you'll have to think quite hard to figure out how he's done most of the visual tricks in this. That is, if you can stop yourself being thoroughly entertained for a minute. Fabulous.

Michael Sagol and Jasper Thomlinson

Nick Diaz

Benjamin Bamps

Pia McBain

Chromeo’s Don't Turn The Lights On by Keith Schofield

Chromeo’s-Don't-Turn-The-Lights-On-by-Keith-Schofield

For Kid Cudi's Pursuit Of Happiness, directing collective Megaforce yet again display an excellent knack for the surreal - with seamless camera trickery, apparent zero gravity and otherworldliness in what is all in all, a very imaginative promo.

Megaforce

Jules Dieng

El Niño

Kid Cudi’s Pursuit Of Happiness by Megaforce

Keith was inspired by pics in his large &#39;found photos&#39; folder, several of which he recreated over the three-day video shoot (one with Charlotte and Beck). Since then it&#39;s been established that a couple were by the artist William Hundley, who&#39;s now been duly credited.And it&#39;s a wonderful thing - beautifully shot by Damian Acevedo. And after <a href="http://www.promonews.tv/2009/10/09/lenny-kravitz-justice%E2%80%99s-let-love-rule-by-keith-schofield/" target="_blank">Let Love Rule</a>, that&#39;s two great &#39;why didn&#39;t anyone do that before&#39; videos that Keith Schofield has made in quick succession.

Michael Sagol, Tom Weissferdt, Emmanuel Guiraud

Megan Fenton, Philip Godwin

Jacquelyn Moran

Dave Hussey

Brandon Parvini

Because Music

Charlotte Gainsbourg feat Beck’s Heaven Can Wait by Keith Schofield

Charlotte Gainsbourg featuring Beck "Heaven Can Wait" (Director's Cut) Director: Keith Schofield

We've had title sequence videos galore. Now, ingeniously, is the 'end credits' video, for the Justice's Lenny Kravitz remix by Keith Schofield. 
Which includes Keith completely nailing the whole trouble with end credits, and possibly when it all really started getting out of hand. He's created the final yards of a mid-Eighties movie, with a Michael J Fox-type lead guy in trademark puffa jacket. It's perfectly pitched - and the credits roll on and on... 
Superb. You can see the version with more 'movie' on Keith's website - and, of course, you can all have all sorts of fun namechecking...

Steve Buchanan

Xavier De Nauw

Lenny Kravitz & Justice’s Let Love Rule by Keith Schofield

Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't take it all in.
But suffice to say, it's bloody clever. There's Mims himself gliding across the screen left to right - and then there's all the movement behind him - including slo-mo bodypoppers "scratching" back and forth. And then, to top it all off, there's the 'slit photography' stuff...
With echoes of his vids for <a href="http://keithschofield.com/goose/">Goose</a> and <a href="http://keithschofield.com/1br-video/">One Block Radius</a> - and same track name as his recent video for CSS - Keith has just pushed his envelope once again. What's more, he thoroughly explains how he's doing it with his awesome, idiot-proof <a href="http://keithschofield.com/treatments/mims/">treatment</a>.
He almost makes it look straightforward...

Damian Acevedo

Director of Photography

Videos featuring Damian Acevedo

2015 (1)

2014 (1)

2011 (1)

2010 (3)

2009 (3)

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