Bastille Vs. Grades 'Torn Apart' by Keith Schofield
How would you define what love is? Keith Schofield has clearly been giving it some thought. In his video for Bastille's Vs Grades' Torn Apart, he toys with the notion of the acceptable and appropriate media-presentation of love and romance, who should be doing it with who. Even what it should actually look like.
The result is jaw-dropping - hilarious, outrageous, brilliantly done. The performers in a couple's love dance morph continously into different individuals - at first within a group of bland Hollywood actor-types. Then it gets a lot weirder. Frankly, you could watch it 20 times without being slightly spooked by the introduction of, for example, the featureless 3D animated man. And then there's the alien genetalia... Acceptable norms, even of sexual positions, are well and truly chewed up, and spat out.
In a way, Torn Apart is a companion piece to last year's brilliant Darwin Deez video for You Can't Be My Girl - where Keith Schofield placed the geeky Darwin tantalisingly close but still out of reach of the mainstream perfection, as defined by stock library footage. The delivery is fiercer here - but both prove that Keith Schofield's comic genius is no better served than by the music video medium. Where would we be without that cocktail of VFX-augmented visual humour and genuine satire?
Long may it continue. Hats off to Bastille, commissioner James Hackett and Virgin EMI for this wonderfully bold commission. And thank god for Keith Schofield.
|Executive Producer||Katie Dolan|
|Executive Producer||Kim Dellara|
|Director of Photography||Damian Acevedo|
|Production designer||Chris Pearson|
For Joywave's Somebody New, Keith Schofield takes the phenomenon of skateboard video game glitches, and takes it to a whole new dimension of tomfoolery.
Keith Schofield brings his postmodern weirdness to the fore in this bizarre, multi-layered video for Stylo G & Jacob Plant.
Keith was inspired by pics in his large 'found photos' folder, several of which he recreated over the three-day video shoot (one with Charlotte and Beck). Since then it's been …
Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't …
Leading international VFX and grading studio Electric Theatre Collective has become the latest …
With the deadline of entry for this year's UK Music Video Awards arriving in less than two weeks, …
As the period of entry for UKMVAs 2021 enters its final couple of weeks, Studio RM have become the …
Homespun, one of the leading destinations for editing of music videos and short films in London, …
With the deadline for entries to this year's UKMVAs fast approaching, top London grading and …
The fourth episode of Promonews' new series of podcasts with creatives in the music …