Keith was inspired by pics in his large 'found photos' folder, several of which he recreated over the three-day video shoot (one with Charlotte and Beck). Since then it's been established that a couple were by the artist William Hundley, who's now been duly credited.

And it's a wonderful thing - beautifully shot by Damian Acevedo. And after Let Love Rule, that's two great 'why didn't anyone do that before' videos that Keith Schofield has made in quick succession.