Jimmy Brown - 12th July 2013

Fast-rising UK singer Laura Mvula teams up with Alex Southam for this superb promo to her next single She. The video completely matches the delicacy and sentiment of the song.

Featuring a large cast - with props to female lead Kanga Tanikye-Buah - Alex's seamless 'no-cut' (rather than 'one-shot') video is beautifully lit by DP Pat Scola and showcases a captivating performance from Laura.

Alex Southam:

"Beyond the obvious desire to work with such an exciting and talented artist I think the main thing that attracted me to the project was the duality of the track's strength and its fragility. The track seems deliberately ambiguous as to whether it is about a particular woman or women generally, so I wanted to create a video which was simultaneously personal and universal, and structure it out in a seemingly neverending cycle. Hence why the video is top and tailed with ostensibly the same sequence.

"I'm pretty sure I referenced MC Escher at somepoint to that effect. Additionally the video is intentionally left open for debate - just to get the old left and right side of the viewers brain working!  

"Our movement through our series of vignettes was meticulously planned out, so we knew what we had to capture from our cast performance wise and, in turn, how that should work with the ebb and flow of the track.

"Laura was an absolute pleasure to work with, one of those artists that just gets it and gave us exactly the performance we needed to knit in with our narrative.  In case of ambiguity its a 'no-cut' and not a 'one-shot'!

"Special praise must be given to our fantastic cast, especially Kanga our lead, who just knocked it out the park." 

PRO Credits

Credits

DirectorAlex Southam
Grading companyTJTFilm
Director of PhotographyPat Shola
Production ManagerKat Cattaneo
Production AssistantImogen Rigby
1st ADBailey Marks
2nd ADLuke Gavigan
Focus PullerDavid Agha-Rafei
2nd ACChris Belcher
ProducerAmber Millington
Art DirectorLucie Red
StylistAimee Croysdill
Hair & Make-upGabby Ciullo
EditorDavid Horsburgh
Special ThanksAdriane Scott-Kemp
Stylist (cast)Emma Lamp
Hair & Make-up (cast)Jojo Copeman
ColouristToby Tomkins
GafferJohn Clark

Jimmy Brown - 12th July 2013

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