Editing company

The Assembly Rooms

Gabriel Moses directs a powerful short film for Little Simz.&nbsp;The promo for No Thank You feature segments from five songs from the new album, and presents a powerful sequence of emotional vignettes, each tied to the lyrics of the track in an inventive, elevated way.&nbsp;The thematic landscape of the album centres on distrust in record labels, mental health and generational trauma, and these themes are weaved into the spectacular imagery across this ten-minute film.&nbsp;Switching between a heavily&nbsp;abstract, sometimes surreal style, and stripped back performance to camera, Simz is here to get her message across in a bold, unabashed way, and this surprise release is another example of her unmistakeable talent across music, visuals and music culture as a whole.&nbsp;

United Kingdom

Gabriel Moses

Jake Gabbay

Jules de Chateleux

Alice Wills

Lola Burelle

Clara Avazeri

Hugo Lebaillif

Kamil Tahiri

Anastasia Matouskoff

Thurot Frederic

Jerome Daudel

Lucie Ellis

Nibras

Amirah Haliyah

Joseph Taylor

John Lowe

Studio Private

Division

Hip Hop

Little Simz 'No Thank You' by Gabriel Moses

NO THANK YOU

Stormzy reflects on the love of his life, in Edem Wornoo's evocative promo for Firebabe.&nbsp;The video opens on a rippling lake, tilting up to a luxury house where Stormzy sits, performing as he&nbsp;stares&nbsp;out at nature.&nbsp;[imgtoken data:1]The beauty of this video is in the tender closeups and intimate presentation of the artist. Away from any type of spectacle or VFX magic, the focus is on pure emotion and a relaxed energy, and showcases a side of the artist that many may not be familiar with.&nbsp;The drawn-out, fluid shots complement&nbsp;the naturalistic light and organic art direction, creating an aesthetic that feels as pure as the emotions the track evokes.&nbsp;

Christopher Melgram

Melissa Holdbrook-Akpose

Edem Wornoo

Mel Giles

Mouthpiece

Ground Work

Nicola Sheppard

James Leech

Jeremy Valender

Aaron Z. Willson

Anna Butler

Steve Wingrove

Vinnie Saunders

Mark Gee

Callum Reeves

Nigel Tadyanehondo

0207 Def Jam

Stormzy 'Firebabe' by Edem Wornoo

Stormzy-'Firebabe'-by-Edem-Wornoo

Thea Gajic&nbsp;directs a heartwarming promo for singer-songwriter Mychelle.The video opens with a single dad - played by Michael Balogun -&nbsp;juggling the cooking and washing up on his birthday, appreciative of the well wishes via text message, but obviously lacking the social excitement he is longing for.That all changes when his friends shop up and throw a surprise birthday party, helping lift the mood and celebrate the day the way it should be. It's a simple concept done well, and offers an optimistic and joyful message. Plus what we all need right now... a&nbsp;happy ending.Thea Gajic explains that her idea for the video was the result of combining two separate briefs that Mychelle had in mind. "We wanted joy to be a through thread of the video to match the feeling the song evokes while also leaning into the lyrics - which actually have a more sombre meaning," she says.&nbsp;[imgtoken data:1]"I wanted to focus on community and the joy we create when we show up for each other - amidst this though, we can still feel quite lonely. Especially if we are going through a transition period. I spoke to Michael, our lead, about imagining if this was the first birthday he was celebrating without his partner - as a single dad - and what feelings they may evoke."I have a lot of close male friends - lots who are fathers too - and so wanted to explore that narrative as opposed to it always being a single mother situation. How do men deal with parenting pressure? And feelings of aloneness? It’s something we either don’t see or don’t feel they have a right to because of how hard mothering might be. I wanted to dip into that a little and see what came out of it.&nbsp;"In the end though, when Michael sees his son asleep - he realises he isn’t actually alone and a piece of him is with him all the time - despite how difficult things might get. Ultimately, the tightrope he is on, isn’t walked on alone."&nbsp;

Maisie Cunnett-the Artist Partnership

Joshua Gochez

Ana Gonzalvo

Manni Kaur

My Management

Thea Gajic

Sylvie Briggs

Greatcoat Films

Erin Corrian-Alexis

Simon Battensby

Shaka Agina

Micheal Newton

Simon Oxley

Michael Baugh

Lee David Brown

Jak Waughman

Belle Palmano

Sarah Cotterell

Amanda Marie-rose

Henry Howard

Wash

Michael Balogun

FAMM

Mychelle 'Tightrope' by Thea Gajic 

Mychelle-'Tightrope-'-by-Thea-Gajic-

Ned Botwood directs a big-hearted love letter to the West Country, by way of the American West for Metronomy frontman&nbsp;Joseph Mount's wonderful duet with Katy J Pearson for Love Factory.This song is an absolute peach, and the video highlights the special chemistry that is created by bringing fellow west country artist Pearson on board. Botwood channels the visuals from 1960s US TV variety shows, and the legendary&nbsp;performances by Loretta Lynn, Dolly Parton and June Carter, blending&nbsp;British and American rural iconography, superimposing Katy and Joseph into sweeping Devon landscapes.Shot with a distinctly American flavour by DP Jamie Harding, the video trades prairie grass for wheat stubble and wide highways for narrow country lanes. The landscapes were captured over a sunset-chasing road trip through the South Hams in Jamie’s van.[imgtoken data:1]Ned, Jamie and editor Kevin Corry worked to recreate a variety of old-school televisual devices. Shooting country vistas to line up with studio performances, then using a combination of back projection, black negative space and lo-fi blending effects to merge them together.Eagle-eyed viewers will also spot a handful of homages to American cult classics, including Paris Texas, My Own Private Idaho and The Night of the Hunter. “What I love about this song is that it just sounds like it’s always been around, like an old standard on the radio," says Botwood.&nbsp;"It made me think of that golden age of country performances on TV in the late ’60s. Those variety hours like Kraft Music Hall and The Porter Wagoner Show.[imgtoken data:2]"Those shows really threw everything at the wall. All those charmingly janky sets and camera effects. Dolly Parton playing her Grammer guitar on a plastic porch, or Loretta Lynn superimposed onto rural Kentucky, or truly weird images like three disembodied Peggy Lee heads trading lyrics in different corners of the screen.“So much country music is about *home*. And if you absorb enough US culture, you can end up with this weird nostalgia for a rural heartland you’ve never actually been to. But it does make sense. When Dolly sings about her ‘Tennessee Mountain Home’, you understand that feeling instinctively, even if you’ve only been as close as the West Country. Katy, Joe and I are all connected to Devon. And sometimes when you’re down there, on the right day and in the right light, it really does look like the American prairie.”“Metronomy and Katy are two of my big indie heroes. So I was very sweaty when the email arrived! But I had the nicest team. Shoutout to Jamie Harding, who took me and his Arriflex sunset-chasing in Devon for two days. And Kevin Corry, who killed it in the edit.”

Athene Xenia Aristocleous

Bo Dubema

Ned Botwood

Lydia Martland

André Reid

Dog Eat Dog

Somesuch

Natalia Maus

Yan Murawski

Jamie Harding

Maëva Demurger

Pòl Gil

Orlando Morris

Riccardo Angei

Molly Whiteley

Kevin Corry

Ruth Wardell

Okay Studios

Because Music

Metronomy & Katy J Pearson 'Love Factory' by Ned Botwood

Metronomy & Katy J Pearson's - Love Factory (Official Music Video)

Charlie Robins directs a hypnotic promo for The Comet Is Coming.&nbsp;Unabashedly wild and atmospheric, the visual sees a small group of people driven insane by an enigmatic force, visualised in the form of a circle.&nbsp;Kept purposefully vague, Robins combines live action with elements of animation, demanding&nbsp;viewers to come to their own conclusion as to what's happening. One thing's for sure, it's not your everyday scenario.[imgtoken data:1]"This was always going to be pretty nuts," says Robins. "I had a great conversation with the band about the new album called Hyper Dimensional Expansion Beam. That name was enough of a jumping off point, and I just threw a load of crazy shit at it. It felt right to be weird and post-apocalyptic but also disorientating and fucked up. I wanted to make people feel a bit sick in all honesty. "The music is so crazy yet intricately put together, there is something beautifully chaotic about it which fit very well with some post and camera techniques I’ve been developing for a while."I worked very closely with the immense team at Agile (particularly the post guys!) to make this film happen. What a seriously talented, generous and wonderful bunch of humans they are."&nbsp;

Joe Munro

Max Johnson

Philippe Medina

Chris Jones

Andrius Vizbaras

En Williams

James Sayer

Sefa Kocakalay

Agile Studio

Andrew Patrick

Bella Dupèe

Charlie Robins

Joseph J Goldman

OB Management

Agile Films

Kerstan Mackness

Sam Crooke

Jack Exton

Sana Khan

Precious Mahaga

Abbey Valentina

George Nelson

Austen Philips

Nick Curry

Toby Mckay

Kairo Jones

Natasha Lawes

Jonny Thorpe

Glassworks

Jenn Sanders

Alizee Levrino

David Horsburgh

Miles Jovian

Luisa Paige

Universal

The Comet Is Coming 'Technicolor' by Charlie Robins

The-Comet-Is-Coming--'Technicolor'-by-Charlie-Robins

Directing duo Machine Operated deliver an intimate documentary-style music video for Loyle Carner's Georgetown - shot in the eponymous capital of Guyana.The pair travelled with Loyle to the country of his father, documenting his&nbsp;relationship with identity, community and belonging, with cinematographers&nbsp;Dan Landin - making a rare return to music videos -&nbsp;and Ola Pontakos.It starts with the words of Guyanese playwright/poet&nbsp;John Agard reciting his poem 'Half-Caste', and from that intriguing point, the film interweaves striking portraiture with understated performance vignettes, captured in a breathtakingly cinematic way, with gorgeous composition, colour palettes and textures.&nbsp;It's&nbsp;stunning work.[imgtoken data:1]&nbsp;

Coralie Rose

Olivia Jessop

Machine Operated

Theo Hue Williams

Hands London

Pulse Films

James Hackett

Ula Pontikos

Daniel Landin

Nnena Nwakodo

Nacho Munoz De Leon

Orlando O'Mahoney Morris

Olly Fawcett

Jack Williams

Connor Coolbear

Electric Theatre Collective

Loyle Carner 'Georgetown' by Machine Operated

Loyle Carner - Georgetown feat. John Agard (Official Video) Prod. Madlib

A simple greeting turns into a full-on choreographed dance, in Louis Bhose's splendid promo for The Big Moon.&nbsp;Celebrating the comeback of the alternative indie group, we follow vocalist Juliette Jackson as she wakes up in the middle of a field, eventually regrouping with her fellow band members and running through an increasingly complex routine.It's a refreshingly simple yet punchy concept&nbsp;which feels fresh and timeless, whilst carrying a certain emotional weight to it, as the girls celebrate the start of their next chapter together.[imgtoken data:1]&nbsp;The use of a black studio environment to represent a fantasy version of the real world heightens the stylish aesthetic, whilst the real emotion drawn out of each member&nbsp;acts as an anchor to the whole project.&nbsp;"I've always been interested in bands returning from the wilderness - updating their Insta after eighteen months away with shadowy images and emojis," says Louis Bhose.&nbsp;"I thought it would be fun to have a band bump into each other, having not seen one another for ages, and start with this little handshake that then gets increasingly elaborate and emotional."That extends from a little fist bump into a big choreographed piece..."&nbsp;&nbsp;

Daniel Breheny

Ellora Soret

Taff Williamson

Louis Bhose

Maya Dufeu

Louise Latimer

Lee Parfitt

Kai Blamey

Beau Pritchard James

Aida Vega

Lydia Buckler

Emily Engleman

Andre Rodrigues

Matthieu Toullet

Company 3

Universal Records

Indie

Alternative

The Big Moon 'Wide Eyes' by Louis Bhose

The-Big-Moon-'Wide-Eyes'-by-Louis-Bhose

Avesta Keshtmand directs a slick, studio-set promo for up-and-coming girl group FLO.&nbsp;With a stripped-back, futuristic vibe, we see the trio perform their track Immature in a black infinity studio, with minimalist art direction that suggests a sci-fi, space-inspired environment.&nbsp;The focus here is on introducing viewers to the new group, and with sharp choreography, inspired styling and an effortlessly cool vibe, it's clear why the girls are already creating such a buzz.&nbsp;"With Immature, I wanted to transport FLO into a new aesthetic realm, showing them in power and prowess for their second video," says director Keshtmand.

Alan Scott

Kirsty Stewart

Avesta Keshtmand

Ella Woolgar

Quinn Titsworth

Peter Bishop

Ali Copland

Wolf Wasserman

Orlando O’mahoney

Aida García Vega

Kash Powell

Aliyah Willoughby

Jasmin Hamilton

Saba Khan

Glasssworks

Patrick Armstrong

Glassworks London

Urs Furrer

Nils Crompton

Kyle Obley

Island / Universal

FLO 'Immature' by Avesta Keshtmand

Flo-'Immature'-by-Avesta-Keshtmand

Lucy Bridger directs a stirring promo for Tom Chaplin's Midpoint, starring acclaimed actress Niamh Cusack.&nbsp;Acting as a comeback for the Keane frontman, the video&nbsp;tells the story of Joan Day, a 65 year old country singer - played by&nbsp;Cusack.When Joan comes to London for a show, she decides to reconnect with her estranged daughter (Casey Bird). When they meet, Joan tries to come to terms with her choice to choose the romantic life of a nomadic musician over motherhood.Full of tender, poignant moments, the video reflects on family, regret and ageing.&nbsp;The subject matter is handled masterfully by Lucy Bridger, who will make you smile one moment, and then tear&nbsp;up the next.&nbsp;"Often women are made to feel that motherhood is the only path," notes Bridger.&nbsp;"I wanted to tell a story about a complex woman, who imperfectly rejected this to pursue an independence that fulfils her."

The Assembly Rooms

Editing company

Videos featuring The Assembly Rooms

2022 (15)

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2020 (3)

2019 (6)

2018 (9)

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