Will Young has joined forces with WWF (World Wide Fund for Nature) and director Anthony Dickenson to create this moving charity ad and music video, reminding us that the earthly biosphere and the animals within it are being destroyed instead of protected.

It sees Young covering the classic Bacharach & David song What The World Needs Now Is Love – originally made popular by Jackie DeShannon – along with stunning wildlife footage of plants and animals, many of which are facing the threat of extinction. 

The WWF has also released the following statement: "With staggering figures revealing that global wildlife populations have declined by over 50% since 1970, WWF-UK has teamed up with Will Young to ask you to show the world some love and take action. What the world needs now is every single one of us to take action and protect our world for future generations. Please donate now at worldneedslove.wwf.org.uk"