Cat Velez - 25th Nov 2015

Will Young has joined forces with WWF (World Wide Fund for Nature) and director Anthony Dickenson to create this moving charity ad and music video, reminding us that the earthly biosphere and the animals within it are being destroyed instead of protected.

It sees Young covering the classic Bacharach & David song What The World Needs Now Is Love – originally made popular by Jackie DeShannon – along with stunning wildlife footage of plants and animals, many of which are facing the threat of extinction. 

The WWF has also released the following statement: "With staggering figures revealing that global wildlife populations have declined by over 50% since 1970, WWF-UK has teamed up with Will Young to ask you to show the world some love and take action. What the world needs now is every single one of us to take action and protect our world for future generations. Please donate now at worldneedslove.wwf.org.uk"

PRO Credits

Credits

DirectorAnthony Dickenson
ProducerMark Harbour
Production CompanyGlobe Productions
Executive ProducerIain Funnell
Director of PhotographyBen Fordesman
EditorVid Price
Editing companyThe Assembly Rooms
Post production companyTime Based Arts
Other creditsSound: String And Tins

Cat Velez - 25th Nov 2015

Related Content

video

Nike’s Hit The Target by Anthony Dickenson

Anthony Dickenson's beautiful in-camera photographic effects work has translated seamlessly to the new big Nike viral, out of Wieden + Kennedy, for the new T6 Laser III boots, designed to improve …

David Knight - 9th Feb 2010

Latest News