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David Knight - 17th Dec 2014

Peace kick out the jams in proper Stone Roses fashion with World Pleasure (from new album Happy People), and indulge in a spot of role-play in the video by Charlie James Reader. 

For once, this is a Peace video dominated by the band's own solid and very watchable performance - no boyband spoofing here. But lead singer Harry turns into Maggie Thatcher (snatching some milk, as it turns out), with other band members playing (Tory) Boy George and BoJo. Then the girl fans take over, carrying on the gender-bending theme, as the band and Charlie ramp up the spirit of the second summer of love...

CHARLIE JAMES READER:

"When I met with the band, they felt it was high time that they played on one of their (excellent) videos.  We had a creative conversation fuelled by Guiness and chips that lead to the inclusion of Harry as Maggie, Sam as Osborne and Dom as Boris.  Who doesn’t love dressing up as a Tory politician?

"Plus we had some really great fans who had a go at being a band too. The shoot was as much fun as you can have in a freezing warehouse.  By the end of the video, I think you can see that."

Credits

DirectorCharlie James Reader
Production CompanyAcademy/A+
ProducerTabetha Glass-jackman
Executive ProducerLiz Kessler
Director of PhotographyArthur Mulhern
Art DirectorKatie Clarke
Make-upDanie Farrington
StylistLisa Angwin
ColouristHoumam Abdallah
Grading companyElectric Theatre Collective
EditorThe Assembly Rooms
Editing companyThe Assembly Rooms
LabelSony Music

David Knight - 17th Dec 2014

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