David Knight - 17th Dec 2014

Peace kick out the jams in proper Stone Roses fashion with World Pleasure (from new album Happy People), and indulge in a spot of role-play in the video by Charlie James Reader. 

For once, this is a Peace video dominated by the band's own solid and very watchable performance - no boyband spoofing here. But lead singer Harry turns into Maggie Thatcher (snatching some milk, as it turns out), with other band members playing (Tory) Boy George and BoJo. Then the girl fans take over, carrying on the gender-bending theme, as the band and Charlie ramp up the spirit of the second summer of love...


"When I met with the band, they felt it was high time that they played on one of their (excellent) videos.  We had a creative conversation fuelled by Guiness and chips that lead to the inclusion of Harry as Maggie, Sam as Osborne and Dom as Boris.  Who doesn’t love dressing up as a Tory politician?

"Plus we had some really great fans who had a go at being a band too. The shoot was as much fun as you can have in a freezing warehouse.  By the end of the video, I think you can see that."

PRO Credits


DirectorCharlie James Reader
Production CompanyAcademy Films
ProducerTabetha Glass-Jackman
Executive ProducerLiz Kessler
Director of PhotographyArthur Mulhern
Art DirectorKatie Clarke
Make-upDanie Farrington
StylistLisa Angwin
ColouristHoumam Abdallah
Grading companyElectric Theatre Collective
EditorThe Assembly Rooms
Editing companyThe Assembly Rooms
LabelSony Music

David Knight - 17th Dec 2014

Related Content


Jagaara 'Faultline' by Charlie James Reader

This mainly performance-based promo for sister-group Jagaara's Faultline by Charlie James Reader is high on atmosphere, and a strong visual impact based around the use of colour.

David Knight - 25th Sept 2014


Jarryd James 'Give Me Something' by Jake Jelicich

Following the video for his debut single Do You Remember, Australian artist Jarryd James has once again collaborated with talented director/DoP Jake Jelicich for Give Me Something. The …

Cat Velez - 21st July 2015

Latest News