Peace 'World Pleasure' by Charlie James Reader
Peace kick out the jams in proper Stone Roses fashion with World Pleasure (from new album Happy People), and indulge in a spot of role-play in the video by Charlie James Reader.
For once, this is a Peace video dominated by the band's own solid and very watchable performance - no boyband spoofing here. But lead singer Harry turns into Maggie Thatcher (snatching some milk, as it turns out), with other band members playing (Tory) Boy George and BoJo. Then the girl fans take over, carrying on the gender-bending theme, as the band and Charlie ramp up the spirit of the second summer of love...
CHARLIE JAMES READER:
"When I met with the band, they felt it was high time that they played on one of their (excellent) videos. We had a creative conversation fuelled by Guiness and chips that lead to the inclusion of Harry as Maggie, Sam as Osborne and Dom as Boris. Who doesn’t love dressing up as a Tory politician?
"Plus we had some really great fans who had a go at being a band too. The shoot was as much fun as you can have in a freezing warehouse. By the end of the video, I think you can see that."
|Director||Charlie James Reader|
|Production Company||Academy Films|
|Executive Producer||Liz Kessler|
|Director of Photography||Arthur Mulhern|
|Art Director||Katie Clarke|
|Grading company||Electric Theatre Collective|
|Editor||The Assembly Rooms|
|Editing company||The Assembly Rooms|
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