Ghetts ft Skepta 'IC3' by RUFFMERCY x Hector Dockrill
Hector Dockrill and RUFFMERCY present a haunting visual for Ghetts' IC3, featuring Skepta.
Dividing the workload on the enigmatic promo, Dockrill directed the live action footage, with RUFFMERCY creating and directing the overlaid animation. The resulting video is an exceptional piece of work, dark and minacious with an otherworldy, gritty aesthetic. The strobing textures and hyperactive scribble-style animation add a surreal vibe to the promo, and the frenetic camerawork builds upon this style.
It's also a suitably strong addition to the current visual campaign around Ghetts' new releases in which RUFFMERCY has played a crucial role - including directing the video for Mozambique, nominated for the Best Animation award at this year's UKMVAs.
|Production Company||My Accomplice|
|Executive Producer||Jamie Clark|
|Production Company||Pulse Films|
|Executive Producer||Rik Green|
|Executive Producer||Erin Sayder|
|Production Manager||Pru Ainslie|
|1st AD||Ty Hack|
|Director of Photography||Joel Honeywell|
|Art Director||Liz El Kadhi|
|Editing company||The Assembly Rooms|
|Grading company||Electric Theatre Collective|
|Post production company||Electric Theatre Collective|
|Post Producer||Oliver Whitworth|
|Commissioner||Nathan James Tettey|
|Other credits||Goldeneyes: Patch Keyes Studio Direction: Nathan James Tettey Edit Producer: Dan Breheny PAs: JO THOMPSON, ALICE HAYES 2ND AD: ROSIE OWEN 3RD AD: MILES LACEY COVID SUPERVISOR: ALICE HAYES RUNNERS: JENS NIELSEN, TARA SADEGHI FOCUS PULLER: HOPI DEMATTIO CAMERA TRAINEE: PHILIP HONEYWELL CLAPPER LOADER: KAIRO JONES KEY GRIP: VIS SOPJANI ADDITIONAL GRIP: ADAM KELLEHER TRAINEE GRIP: WAYNE JOSEPH PRODUCTION ASSISTANT: WYNDHAM HARRIS STYLIST ASSISTANT: JUSTYNA KIT CASTING DIRECTOR: OLA CHRISTIAN CASTING AGENCY: LEVILE|
Hector Dockrill directs a powerful promo for Bakar's 1st Time.
Having previously worked together on music videos for Lay Me Down (featuring Stormzy), as well as on BLF and the now classic On My Mind, Jorja Smith reconnects with …
Hector Dockrill's spare treatment of South London singer RAY BLK’s autobiographical My Hood, where people and scenes loom out of the darkness, serves to focus upon RAY's …
Hector Dockrill goes to Ballymun on Dublin's Northside, to tell real stories of young men suffering mental health issues, and the result is a moving, thought-provoking video for long-time …
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …