User Accounts

Ghetts ft Skepta 'IC3' by RUFFMERCY x Hector Dockrill

Rob Ulitski - 22nd Oct 2020

Hector Dockrill and RUFFMERCY present a haunting visual for Ghetts' IC3, featuring Skepta. 

Dividing the workload on the enigmatic promo, Dockrill directed the live action footage, with RUFFMERCY creating and directing the overlaid animation. The resulting video is an exceptional piece of work, dark and minacious with an otherworldy, gritty aesthetic. The strobing textures and hyperactive scribble-style animation add a surreal vibe to the promo, and the frenetic camerawork builds upon this style.

It's also a suitably strong addition to the current visual campaign around Ghetts' new releases in which RUFFMERCY has played a crucial role - including directing the video for Mozambique, nominated for the Best Animation award at this year's UKMVAs. 

Featured sponsors

Rob Ulitski - 22nd Oct 2020

Tags

  • Animation
  • Performance
  • Hip-Hop
  • Grime
  • Political

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Hector Dockrill
Director
RUFFMERCY
Producer
Production Company
Production Company
My Accomplice
Executive Producer
Rik Green
Executive Producer
Erin Sayder
Executive Producer
Jamie Clark
Production Manager
Pru Ainslie
1st AD
Ty Hack

Camera

Director of Photography

Lighting/Grip

Gaffer
Chris Dowling

Art

Art Director
Liz El Kadhi

Wardrobe

Wardrobe
Lewis Munro
Make-up
Jess Summer

Editorial

Editor
Edward Cooper
Editing company
The Assembly Rooms

Grading

Colourist
Jason Wallis
Colour grade company

VFX

Post production company
Post Producer
Oliver Whitworth

Commission

Commissioner
Nathan James Tettey
Label
Warner Records

Other credits

Goldeneyes

Patch Keyes

Studio Direction

Nathan James Tettey

Edit Producer

Dan Breheny

PAs

JO THOMPSON, ALICE HAYES

2ND AD

ROSIE OWEN

3RD AD

MILES LACEY

COVID SUPERVISOR

ALICE HAYES

RUNNERS

JENS NIELSEN, TARA SADEGHI

FOCUS PULLER

HOPI DEMATTIO

CAMERA TRAINEE

PHILIP HONEYWELL

CLAPPER LOADER

KAIRO JONES

KEY GRIP

VIS SOPJANI

ADDITIONAL GRIP

ADAM KELLEHER

TRAINEE GRIP

WAYNE JOSEPH

PRODUCTION ASSISTANT

WYNDHAM HARRIS

STYLIST ASSISTANT

JUSTYNA KIT

CASTING DIRECTOR

OLA CHRISTIAN

CASTING AGENCY

LEVILE

Rob Ulitski - 22nd Oct 2020

Related Content

Industry News