Partizan

Director

Allie Avital

Britt Lower - the rebellious, enigmatic Helly in Apple's TV drama&nbsp;Severance -&nbsp;takes on another challenging role in Allie Avital's video for The Yeah Yeah Yeahs.Lower plays a wife who is constrained by&nbsp;her sterile homelife and&nbsp;monotonous relationship with an uncommunicative husband. But then she sees a blue bird in a tree outside the perfect home - lipsyncing to the song Wolf. And that sparks the ravenous beast inside her.&nbsp;[imgtoken data:1]She walks out of&nbsp;the house and into the wilderness on her doorstep. She loses her demure facade, and she embraces nature.&nbsp;Lower goes feral in the forest, absorbing all its elements in a visceral way. In doing so, she&nbsp;becomes dishevelled, bloodied - but undeterred.Eventually she stumbles&nbsp;into a local bar - where in a Lynchian backroom, Karen O of the Yeah Yeah Yeahs beckons her inside, and to the end-point of her journey.&nbsp;Her return to her house follows, and&nbsp;an encounter with her husband which wordlessly resets the parameters of their&nbsp;relationship.[imgtoken data:2]"Wolf&nbsp;has so much narrative built into the lyrics, and it was such a dream to delve into these themes of hunger, connection, and wildness," says Avital. "Britt Lower and I used a movement-based technique to play with the nuances of this character as she seeks various forms of connection and moves from feeling trapped to wild to rediscovering a new form of intimacy with her husband."As a director, it’s rare to find such open minded artists like Karen, Nick, and Brian and I’m so grateful they put so much trust in our creative process."[imgtoken data:3]&nbsp;

United States

Manny Caston

SMUGGLER

Gummy Films

Elizabeth Doonan

Rachel Walden

Meg Murnane

Sarah Wilson

Robby Morris

Sienna Brown

Sonja Tsypin

Steven Grise

Rafe Scobey-Thal

Kaitlyn Battistelli

Nat Tereshchenko

Ethos Studio

B.art.vfx

Gisela Fulla-Silvestre

Melanie St Clair

Ghitta Larsen

Ryan Forte

David McCabe

Natasha Newman-Thomas

Mike Potter

Seiji

Izzi Galindo

Ashly Tsao

Rock

Alternative

The Yeah Yeah Yeahs 'Wolf' by Allie Avital

Yeah Yeah Yeahs - Wolf (Official Video)

Allie Avital’s video for new pop sensation Olivia Rodrigo&nbsp;is a vibrant tale of mutual obsession and merging identities, where the director creates an elevated, dreamy reality that’s entirely fitting for&nbsp;the track’s title Deja Vu - the follow-up to her huge international hit Drivers License.Drawing inspiration from a wide array of films and television such as Ingrid Goes West, Killing Eve, 3 Women and Persona, Avital cleverly crafts what initially appears to be a one-sided curiosity, as Olivia Rodrigo obsessively studies her favourite actress&nbsp;- watching her on TV screens, copying her and literally 'trying on' her life.&nbsp;But as the film progresses, Avital slowly reveals a mutual infatuation between the two girls, ultimately culminating in a merging of identities. With a touch of humour, pop vibrance and lightness mixed with cinematic visuals, the short pulsates with energy and straddles the line of reality. By the end you are left wondering - who is copying who?“Olivia is such a collaborative and generous creative spirit and it made the process so much fun," says Avital about the making of the Deja Vu video.&nbsp;"There’s a particular internal logic to the video, and I was so lucky that Olivia, the crew, and the editor were as excited as me to develop and pursue a concept like this.&nbsp;"We were all speaking the same language by the end of the project, communicating on another level based on the rules within the world we’d built.”[imgtoken data:1][imgtoken data:2]

Matisse Gaillard

North Of Now

Daniel Yaro

Logan Triplett

Renard Cheren

Cole Pisano

Colin Stoye

Natalia Brito

Jake Sammis

Lynna Baculo

Lindsey Nadolski

B.art Vfx

Olivia Rodrigo 'Deja Vu' by Allie Avital

Olivia Rodrigo - deja vu (Official Video)

Allie Avital's second video for Kia is an otherworldly experience, where the singer-songwriter observes the city from her apartment, and begins an extraordinary transformation when she sees a single fish pressed against her window.Avital collaborated with DoP Sonja Tsypin - her sister - who shot developed the dreamlike quality of the piece through a dramatic and sensual visual style, while she directed remotely.Inspired by events in the world from climate change to the impact of Covid, Avital perceives the world as a sort of fish tank, and the planet heaing itself without humanity - hence Kia's rebirth&nbsp;into a marine-friendly form...

Jeff Kopchia

Olga Nesvetaylov

Teresa Toogie Barcelo

Preston Wada

Brooke Hill

Jasmine Benjamin

Lindsey Naldowski

Erik Ferguson

Kai 'Fade Away' by Allie Avital

kai - fade away [Official Music Video]

Allie Avital's fifth video for Moses Sumney, released last week, sees the artist with the soaring voice undergo a humbling transformation: he becomes an ancient version of himself.&nbsp;Inspired by the lyrics, Avital has created a quasi-literal interpretation of the song, Me In 20 Years, with Sumney as the very old protagonist suffering in a grim mid-20th century setting, flecked with magic realism.We talked to Allie Avital about the making of <a href="https://www.promonews.tv/videos/2020/07/23/moses-sumney-me-20-years-allie-avital/65750" target="_blank">the video</a> - filmed at the end of last year - and&nbsp;discovered that in shooting the video in a Soviet-era tower block in Kiev, she tapped into her own family's Eastern European roots. She even had the chance to direct in Russian...[vidtoken data:0]For previous videos that you’ve made with Moses -&nbsp; you have sometimes come up with the original ideas for the video and other times built upon Moses’s initial ideas. What happened in the first stages with this one?Initially, I heard the song and texted Moses that I absolutely HAD to make the video for it. On a call, he told me the lyrics and what the song was about, and within a few minutes I said “wait, what if we make you old and then have a pulsing crater next to you in your bed and then eventually you get sucked into it?!”&nbsp;It’s funny because it’s such a literal illustration of the lyrics. But it’s a good reminder that sometimes you don’t need to over-complicate or intellectualize these things; the feeling and the imagery was already there in his words. Once I saw the story in my head, it made me want to cry whenever I imagined it, and so I knew we needed to make it.&nbsp; Luckily he was into it, so we developed it together from there.<blockquote>Once I saw the story in my head, it made me want to cry whenever I imagined it.</blockquote>Was it a conscious decision to repeat that dreamlike and haunting atmosphere that you have achieved with the previous videos?Not really.&nbsp;I do think there are parallels, but they emerged unconsciously.&nbsp; When we work together we never really talk about atmosphere or tone referentially, it just evolves from the ideas themselves.&nbsp; There was a lot of intention in the symbolism of the crater, as well as all the details such as rotten avocados and lemons in the fridge, the spilt milk, the nostalgic shirt. I suspect the dreamlike feeling comes from those elements being meaningful and carefully thought through.[imgtoken data:1]Above: Allie Avital on set on the Me In 20 Years shoot (pic:&nbsp;Nastya Roshuk)&nbsp;How did you go about transforming Moses into such a convincing version of himself as an elderly man? And how much older is he than actual Moses?All credit goes to Marta Skalska, who did hair and makeup at the shoot in Kiev.&nbsp;She’s an absolute genius.&nbsp;And then Moses spent all day 'in character'&nbsp;as an old man which helped too.&nbsp;Part of the joke is that obviously Moses wouldn't be this old 'in 20 years', but I suppose it’s accurate in terms of young people’s projection of themselves when they age.Fun fact about the aging: his fake moles were inspired by those of Morgan Freeman.The crater&nbsp;on the bed, is one aspect of the atmosphere of the video managing to be both literal and magical. What does it represent?It’s about absence and negative space.&nbsp;One could interpret it as an absence of someone who was once there, or absence of an 'other'&nbsp;to begin with.&nbsp;It’s also the ever-present pulsing pit of your own mortality waiting to engulf you... uplifting stuff like that.Did you spend much time thinking about the world in which the elderly Moses lives? How would you describe it?Originally we thought of it as a castle, like a modern hunchback of Notre Dame, or kind of a reverse Rapunzel.&nbsp;But then when we started looking at locations in Kiev, we fell in love with the idea of setting it in a Soviet apartment block.&nbsp; We liked that often loneliness exists within close proximity to so many other people, and I love when “magic” is grounded in such a relatable reality.<blockquote>The crater? It's the ever-present pulsing pit of your own mortality waiting to engulf you... uplifting stuff like that.</blockquote>It was especially personal to me because so much of my family lived and died in these Soviet buildings in Russia, cramped with many other families to a single unit, so that added another meta-layer to the whole thing.&nbsp;We knew we wanted a lot of ornate texture in the walls, but then to light it very dark and to age everything.&nbsp; We worked with the brilliant production designer Sergey Vinnichuk to design every inch of the space, with a lot of thought as to who this character was.&nbsp;There are details such as old books and kitchen appliances that aren’t even seen on camera but added to the cohesive quality of the environment.[imgtoken data:2]Above: Moses in the monitor on the Me In 20 Years shoot in Kiev (pic:&nbsp;Nastya Roshuk)When did you shoot the video? What were the challenges on the shoot day?We shot in Kiev in December of 2019 with Radioaktive, and it's one of my favourite shoots of all time! I got to direct in Russian for part of it, which is my native language but I’d never been to Russia or Ukraine&nbsp;before so that was quite special.&nbsp;The shoot went relatively smoothly, but getting those opening and closing shots through the windows was an ordeal.&nbsp;It’s three shots stitched together: a drone shot of the building we used for exteriors, a shot of our interior from the outside, and then a shot of our interior from the inside.&nbsp;They all needed to be matched up and from matching angles, so it was a very technical effort.&nbsp;There was also the spilling of the milk over and over, and the physical hole in the bed that Moses falls into. It was a long full day.<blockquote>I got to direct in Russian for part of it, which is my native language&nbsp;[even though] I’d never been to Russia or Ukraine&nbsp;before.</blockquote>The cinematography of the video plays a huge part in the atmosphere. Was that all there in the footage shot by DoP Logan Triplett, or something that you pushed further during the post process and grading?Logan and I were really diligent about creating a look that served the story and kept pushing for something that felt really unique and un-trendy.&nbsp;Our process with Logan is always very instinctual; we’ll look at some images but then try and forget them so we don’t reference anything too closely. We decided to shoot digitally and then run the finished video through a 16mm scan to blend the sleekness of the crater VFX with the footage and give it some texture.&nbsp;The post process was nuts - we had Erik Ferguson the animator building the crater on our digital footage - some of it was fully CGI -&nbsp;then B.Art VFX doing cleanup and compositing the crater, then stitching together the opening/closing shots with the crater in them. Then it was pre-graded, then that was run through a 16mm scan, and then sent back for additional grading on top of the scan.&nbsp; But everything was quite intentional every step of the way.[imgtoken data:3]Above: Allie with DoP Logan Triplett on set (pic:&nbsp;Nastya Roshuk)What adjustments to the story, did you make during the post production process, if any?None! If I look back at the treatment and the animatic for this video, they’re almost identical to where this ended up.<blockquote>There’s often an eye roll when a musician wants to direct... but I can attest that Moses really does have the talent and instincts for it.&nbsp;</blockquote>Your videos were for Moses’ earliest releases. This one is your first from his second album. How has he changed as an artist, in terms of what he wants to achieve and/or his capabilities?It’s exciting to see Moses’ artistry evolve not just as a musician but as a filmmaker. When we first worked together he was new to film but was very intrigued by the process, always wanting to learn.&nbsp; I know in our world there’s often a bit of an eye roll when a musician wants to direct their own videos, but I can attest to the fact that he really does have the talent and instincts for it!&nbsp;&nbsp;Him and I are cooking up some bigger plans together as well, and I’m always inspired by his multi-hyphenate ways.&nbsp;It was refreshing to direct a video for someone who understands filmmaking a bit more; it made for a more grounded process.• Allie Avital is with Smuggler, and represented for music videos in the UK by Claire Stubbs at Mouthpiece.&nbsp;

Behind The Video: Allie Avital on Moses Sumney's 'Me In 20 Years'

Moses Sumney - Me In 20 Years [Official Video]

Moses Sumney 'Me In 20 Years' by Allie Avital

Allie Avital reunites with Moses Sumney to create a poignant fantasy for Me In 20 Years, with the singer-songwriter transformed into an old man living in a strange, dystopian world.The elderly Sumney is trapped in a small apartment in a&nbsp;tower block with Soviet-era amenities and no food - only milk. He is living on memories, and not much else. And then there's that strange pool, on one side of his bed, like a portal to another dimension.As with her previous videos&nbsp;- including&nbsp;the <a href="https://www.promonews.tv/videos/2017/10/02/moses-sumney-lonely-world-allie-avital/49860" target="_blank">Sasha Lane-starring Lonely World</a>&nbsp;and <a href="https://www.promonews.tv/videos/2018/04/23/moses-sumney-quarrel-allie-avital-moses-sumney/52778" target="_blank">Quarrel</a> - Avital uses Sumney's remarkable voice for the platform of a simple narrative that reveals elements of myth and mystery. The pictures retain a close connection to the words, and through his memories and pain, and brief transformation back to his younger self, the fate of old Moses is sealed.This is a very assured work, where you can perceive a number of important influences - including Orwell, William Burroughs, Bowie - but none are as important as the creative chemistry between the artist and the director.&nbsp;&nbsp;&nbsp;

Nick Hayes

Alex Osadchenko

Valera Latuga

Sergey Vinnichuk

Werelease

Marta Skalska

B.art

Vatana Shaw

Jagjaguwar

Britt Carson

Colourful makeup and tonnes of glitter? Check. Absurdly muscled guys in skimpy pink shorts and animal masks? Check.&nbsp;Pinch yourself and check if you're dreaming, because 2010&nbsp;Kesha (without the $ sign in her name) is back with the video for My Own Dance, directed by Allie Avital. Celebrating the hungover parties&nbsp;and the surreal party-pop visuals&nbsp;that cement her videos as some of the most standout of the decade, My Own Dance focuses on a motel full of the weirdest and wildest characters LA has to offer.&nbsp;This is Kesha at her most free;&nbsp;liberated and quirky, with attitude to boot. The moments of her performing choreography alone in a parking lot are offbeat yet weirdly charming and intimate. It's great to see an artist strip back&nbsp;to who they are and what they want to project and feel - and if anyone in the industry&nbsp;deserves the freedom to live their truth, it's Kesha.And with pastel colours, daddies and patriotic bodybuilders, the artist is making sure we know she is here to both stay and slay with her new sound.&nbsp;

Kevin Hayden

Nina McNeely

Kendra Bradanini

Samantha Burkhart

Kesha 'My Own Dance' by Allie Avital

Kesha - My Own Dance (Official Video)

Allie Avital brings to life a character with extraordinary powers in her video for Roseaux, the French music project including Aloe Blacc among its members.It&#39;s a young woman in search of love, who&nbsp;discovers that her touch delivers instant death - a&nbsp;sensational power nonetheless treated with huge sensitivity&nbsp;by Avital. This is&nbsp;a beautifully cinematic piece,&nbsp;beautifully shot by Albert Salas, where the European location adds&nbsp;a strong sense of gothic tragedy to the story of the girl, played by&nbsp;Sahné Rasonaivo.&nbsp;&nbsp;&nbsp;

France

Vytautas Jakutis

Mariam Tahhar

Stan Bertin

Auguste Bas

Ema Čielytė

Lukas Kudapcenka

Albert Salas

Jérémy Mauroy

Grėtė Kiliulytė-Vaitmonė

Aistė Ažubalytė

Jelena Permagorskaja

Cécile Dessertine

Mathieu Caplanne

Gaetan Baldy

Sahné Rasonaivo

Roseaux 'I Am Going Home' by Allie Avital

Allie Avital heads for the mansion with Chromeo's Dave-1 and P-Thugg, actress Robin Givens, playing a haughty queen of the household, and a bevy of shirtless boy butler-dancers.&nbsp;Grumpy Robin&nbsp;enjoys a massage, fruit, and her morning newspaper with barely a flicker of emotion - but looking very good - while the&nbsp;sweaty cast executes killer choreography, and guests Stefflon Don and French Montana each make an appearance.

Rachel Ottenstein

Whitney Jackson

Phil Hysmith

Yuya Kodo

Stevie Ungureanu

Rachel Kessler

Pili Weeber

Savannah White

Gregory Alan Leinberger

Joanna Stewart

Robin Givens

Mouthpiece

Adam Farrell

Atantic Records

Dance

Chromeo ft. Stefflon Don & French Montana 'Don't Sleep' by Allie Avital

Allie Avital brings us a mesmerising glimpse into the dramatic, chaotic and romantic world of Serpentwithfeet for the song Cherubim - described as an unsettling musical collision of Brandy and Tom Waits.Avital&#39;s video is a portrait of Serpent and his partner in a charmingly discombobulated house packed with knick-knacks, where there is a lot of dancing&nbsp;and, quite clearly, a lot of love.

Meghan Doherty

Devin Morris

Raisa Flowers

Electric Theatre Collective

B.art Vfx Studio

Laura Jones @ Partizan

Becca Morrin

Serpentwithfeet 'Cherubim' by Allie Avital 

The latest collaboration between Moses Sumney and Allie Avital is an extraordinary work of visual poetry.&nbsp;Co-directing a video for the first time, the 7&nbsp;minute video for Quarrel tells a story rich in symbolism and surreal imagery.&nbsp;It depicts Sumney&rsquo;s kinship with a horse,&nbsp;and the tragedy that follows a shocking discovery.The video&rsquo;s disturbing revelation features the sculpture No Life Lost II by&nbsp;sculptor Berlinde De Bruyckere. Which is itself not for the faint of heart, or the horse-lover. It leads to a memorable ending.&nbsp;

Sy Turnbull

Moses Sumney

Moses Sumney 'Quarrel' by Allie Avital & Moses Sumney 

Allie Avital travelled to rural Bulgaria with Hundred Waters&#39; Nicole Miglis to create a striking collision of old and new for the euphoric alt-pop of Wave To Anchor.With costume changes, dancers and Miglis&#39;s appealing personality, this follows pop video conventions, situated in a very unusual place - a backwater of Europe, which seems much the same as it has for centuries. The results are fascinating, uplifting, and more than a little bit wacky - particularly the bits where Miglis performing in traditional dress&nbsp;in a barn full of sheep...&nbsp;

Mayling Wong

Rosen Savkov

Nikolay Yordanov

David Foulkes

Claire Stubbs

Four Elementz

Alt-Pop

Hundred Waters 'Wave To Anchor' by Allie Avital

In Allie Avital's third video for Moses Sumney, the R&amp;B artist wanders a desolate&nbsp;landscape and seashore, where he discovers a mythical creature between the rocks - a mermaid.&nbsp;Sumney collects the vulnerable creature - played by Sasha Lane, from American Honey - in his arms, and the connection between the two becomes physical and fluidly emotional from that moment, as the apparently helpless creature reveals her true nature.&nbsp;&nbsp;After two previous, very&nbsp;sensual videos for Sumney, for <a href="http://www.promonews.tv/videos/2016/09/02/moses-sumney-worth-it-allie-avital" target="_blank">Worth It</a>&nbsp;and <a href="http://www.promonews.tv/videos/2017/07/05/moses-sumney-doomed-allie-avital" target="_blank">Doomed</a>, Avital has now created something more ambitious, extending the sensuality&nbsp;into eroticism, then crossing over into something much darker. &nbsp;“It’s a story about our inevitable desire for love and closeness and conversely, our instincts to destroy those that offer us those comforts,” comment Sumney and Avital. The result is a&nbsp;very powerful work - with excellent cinematography from Ryan Hope.

Peter Williams

Ryan Hope

Matt Tompkins

Ashley Gillis

Miranda Jory

Laney Chantal

Jojo King

Modern Post

Gloria FX

Mashevskyi Sergii

Sasha Lane

Haley Meeker

Laura Jones

Max Colt

Alternative R&B

Moses Sumney 'Lonely World' by Allie Avital

Moses Sumney - Lonely World [Official Video]

Allie Avital and Moses Sumney team up once more for this hauntingly beautiful video for Doomed.Submerged in a flotation tank, Sumney serenades the person in the neighbouring tank to him, the camera floats as gracefully as he does, whilst he holds his breath for an impossible amount of time. There&#39;s a ghostly tension to the unbroken gaze of the camera, and the sparseness of the set design only serves to increase the intimate, yet isolated atmosphere.

Jade Forte

Chris Tonkovich

Victoria Foraker

Jake Schwartz

Nick Metcalf

The Mill

Moses Sumney 'Doomed' by Allie Avital 

Moses-Sumney-'Doomed'-by-Allie-Avital-

NAO has released this&nbsp;sorrowful, purple and blue tinged visual for her latest single In The Morning - from her&nbsp;debut album &nbsp;For All We Know - directed by Allie Avital.It sees the&nbsp;singer&nbsp;and her lover in an emotional discussion in the middle of the night.&nbsp;As NAO comes to painful conclusion that she is no longer invested in the relationship, her man begs for her to reconsider... But the ending is the most heartwrenching part.&nbsp;As heavy synth&nbsp;kicks in on the final chorus,&nbsp;the poor&nbsp;man begins to shrink and eventually disappear out of her room,&nbsp;as if her confession has cast a powerful spell&nbsp;forcing him out of&nbsp;her life.

United Kingdom

Stephanie Paeplow

Theo Cassels

George Nelson

Rina Yang

Joel Honeywell

James Murray-obrien

Cullum Ross

Xander Mitchell

Zack Tate

Charlotte Coull

Ammy Drammeh

Jonathan King

Glenn Boateng

Sony Music

Soul

Singer-songwriter

NAO 'In The Morning' by Allie Avital

Nao-'In-The-Morning-'-by-Allie-Avital-

Allie Avital looks to the end of the known world with Austra&#39;s Future Politics.Opening with a desaturated sequence of aerial shots of complex systems of traffic and crowded public spaces, the claustrophobic dreariness of modernity seeps into this video&#39;s opening third. A lucky few seem to get struck down with a&nbsp;colourful nosebleed that keeps them dancing&nbsp;before they abandon all notion of their previous lives and everything becomes a little bit more colourful.Minimalist greyness then gives way to hyper-real oversaturation and before you realise it, you&#39;ve crossed a threshold into something unrecognisable, but something quite freeing too.

Caillin Lowry

Martim Vian

Anthony Ruff

Lisa Madonna

Georgina Hamed

Jaime Obradovich

Company 3

Austra 'Future Politics' by Allie Avital

Austra-'Future-Politics'-by-Allie-Avital

After her viral success with protest song Kelmti Horra&nbsp;that soundtracked the Tunisian revolution, Emel Mathlouthi returns with a powerful clip courtesy of Allie Avital.Featuring two topless male dancers bound and draped in shrouds, the video uses minimal set decoration, wonderful costume and a powerful red and black colour scheme to explore themes of oppression and revolution. The result is a rhythmic and intense battle cry.

Tunisia

Tasia Judd

Ben Goodman

Emel Mathlouthi 'Ensen Dhaif' by Allie Avital 

Allie Avital

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