Promonews - 12th Apr 2021

Allie Avital’s video for new pop sensation Olivia Rodrigo is a vibrant tale of mutual obsession and merging identities, where the director creates an elevated, dreamy reality that’s entirely fitting for the track’s title Deja Vu - the follow-up to her huge international hit Drivers License.

Drawing inspiration from a wide array of films and television such as Ingrid Goes West, Killing Eve, 3 Women and Persona, Avital cleverly crafts what initially appears to be a one-sided curiosity, as Olivia Rodrigo obsessively studies her favourite actress - watching her on TV screens, copying her and literally 'trying on' her life. 

But as the film progresses, Avital slowly reveals a mutual infatuation between the two girls, ultimately culminating in a merging of identities. With a touch of humour, pop vibrance and lightness mixed with cinematic visuals, the short pulsates with energy and straddles the line of reality. By the end you are left wondering - who is copying who?

“Olivia is such a collaborative and generous creative spirit and it made the process so much fun," says Avital about the making of the Deja Vu video. "There’s a particular internal logic to the video, and I was so lucky that Olivia, the crew, and the editor were as excited as me to develop and pursue a concept like this. 

"We were all speaking the same language by the end of the project, communicating on another level based on the rules within the world we’d built.”

PRO Credits

Credits

DirectorAllie Avital
ProducerMatisse Gaillard
Production CompanySMUGGLER
Production CompanyNorth Of Now
Executive ProducerElizabeth Doonan
Executive ProducerDaniel Yaro
Director of PhotographyLogan Triplett
SteadicamRenard Cheren
GafferCole Pisano
GripColin Stoye
Production designerNatalia Brito
StylistJake Sammis
1st ADLynna Baculo
EditorLindsey Nadolski
ColouristKaitlyn Battistelli
Grading companyEthos Studio
VFXB.art Vfx

Promonews - 12th Apr 2021

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