Olivia Rodrigo 'Deja Vu' by Allie Avital
Allie Avital’s video for new pop sensation Olivia Rodrigo is a vibrant tale of mutual obsession and merging identities, where the director creates an elevated, dreamy reality that’s entirely fitting for the track’s title Deja Vu - the follow-up to her huge international hit Drivers License.
Drawing inspiration from a wide array of films and television such as Ingrid Goes West, Killing Eve, 3 Women and Persona, Avital cleverly crafts what initially appears to be a one-sided curiosity, as Olivia Rodrigo obsessively studies her favourite actress - watching her on TV screens, copying her and literally 'trying on' her life.
But as the film progresses, Avital slowly reveals a mutual infatuation between the two girls, ultimately culminating in a merging of identities. With a touch of humour, pop vibrance and lightness mixed with cinematic visuals, the short pulsates with energy and straddles the line of reality. By the end you are left wondering - who is copying who?
“Olivia is such a collaborative and generous creative spirit and it made the process so much fun," says Avital about the making of the Deja Vu video. "There’s a particular internal logic to the video, and I was so lucky that Olivia, the crew, and the editor were as excited as me to develop and pursue a concept like this.
"We were all speaking the same language by the end of the project, communicating on another level based on the rules within the world we’d built.”
|Production Company||North Of Now|
|Executive Producer||Elizabeth Doonan|
|Executive Producer||Daniel Yaro|
|Director of Photography||Logan Triplett|
|Production designer||Natalia Brito|
|1st AD||Lynna Baculo|
|Grading company||Ethos Studio|
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