So after our pick of the best videos under the headings of Animation, Narrative, Comedy and Performance, now here's our ultimate list of the best of the best, the absolute bangers... our …
Promonews' Most Viewed Videos of 2016
So that was 2016, and there is really not much we want to add to what has already been said... apart from this: it's a rundown of the most viewed posts on Promonews in 2016, and therefore, in effect, the most viewed videos on the site this year.
This is where the big pop hits and chart-toppers of the year sit alongside big critical successes - and out in front is the video that is barely more than two months old, for a song that's the Christmas No.1 in the UK: Clean Bandit's Rockabye, featuring Sean Paul and Anne-Marie - and directed by Clean Bandit's Grace Chatto and Jack Patterson. And that's closely followed by two videos for another Brit pop-dance star who became very big in 2016, Jonas Blue.
Promonews... the home of the hits.
Music videos turn pop stars into icons, and this year was no exception. Here are our favourites this year when it's been all about the performance.
Here's our favourite funniest videos of the year - and also some comedy that was not necessarily hilarious, but used satire to create a seismic cultural reaction. We're talking Childish …
From straight documentary to surreal flights of fancy, narrative is the backbone of so many type of music videos. And this year has seen a rich vein of storytelling in music videos.
Jonas Brothers aim to reclaim their thrones as pop royalty with this lavish comeback video directed by Anthony Mandler.
Broken Antenna and Hak Baker have reunited, following the UKMVA-nominated Like It Or Lump It, for the first single of his upcoming project, and it's a belter.
Swedish directing team BABYBABY send Nick Murphy - formerly known as Chet Faker - off into the desert, and through a dreamscape of floating chairs, clones, and eventually, fragments of his own …
AMA hits the school gym to play ball with the girls in Francis Wallis's smart and playful video for Slip.
This trippy video for The Amazons by Stephen Agnew is an illustrated and animated psychedelic head melt, which sees the band’s live action footage blend seamlessly with moving graphics …
Ben Strebel has created a strikingly metaphorical and intensely visceral video for The Hour; a harrowing look at disenfranchised Britain and the exploration of freedom.