Mura Masa 'What If I Go?' by Yoni Lappin
Yoni Lappin's video for Mura Masa's What If I Go? goes deep and truthful in its depiction of young love in all its playfulness, flirtation and lustful attraction.
Beautifully shot by Ruben Woodin-Deschamps, it follows three photogenic London couples as they hang out in their local area, as well as capturing them on a night out, enjoying each other and hooking up. The video plays out in a flurry of footage interspersed with stunning gifs capturing the same moment at slighty diverging angles.
The strength of What If I Go? lies in fresh, utterly charming moving portraits as well as capturing what feels like truthful, intimate and candid moments between the pairs. Lovely!
|Producer||Aaron Z. Willson|
|Director of Photography||Ruben Woodin-Dechamps|
|Motion Graphics||Salim Adam|
|1st AC||Michael Hobdell|
|2nd AC||Thomas Oliver|
|Camera Trainee||Daria Rozenfeld|
|Casting director||Coralie Rose|
|Art Direction||Alfie Fielding|
|Editing company||Trim Editing|
|Grading company||Electric Theatre Collective|
|Director of Photography||OB Management|
|Other credits||Couple 1: Holly Muller, Montell Martin Couple 2: Luis Skitini, Spacey Granison Couple 3: Sarah Parsons, Chardonne Cooper Single Female: Tia Xiao Runner: Kia Fern-Little Runner: Amy Harriot Gregory Runner Driver: Seth Elton|
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