Mura Masa 'What If I Go?' by Yoni Lappin
Cat Velez - 11th Apr 2016
Yoni Lappin's video for Mura Masa's What If I Go? goes deep and truthful in its depiction of young love in all its playfulness, flirtation and lustful attraction.
Beautifully shot by Ruben Woodin-Deschamps, it follows three photogenic London couples as they hang out in their local area, as well as capturing them on a night out, enjoying each other and hooking up. The video plays out in a flurry of footage interspersed with stunning gifs capturing the same moment at slighty diverging angles.
The strength of What If I Go? lies in fresh, utterly charming moving portraits as well as capturing what feels like truthful, intimate and candid moments between the pairs. Lovely!
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Cat Velez - 11th Apr 2016
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Credits
Production/Creative
- Director
 - Yoni Lappin
 - Producer
 - Callum Harrison
 - Producer
 - Aaron Z. Willson
 - Production Company
 - Bad
 
Camera
- Director of Photography
 - Ruben Woodin-Dechamps
 - Director of Photography
 - OB Management
 - 1st AC
 - Michael Hobdell
 - 2nd AC
 - Thomas Oliver
 
Lighting/Grip
- Gaffer
 - Josie Williams
 
Wardrobe
- Stylist
 - Charlotte James
 
Casting
- Casting director
 - Coralie Rose
 
Editorial
- Editor
 - Fouad Gaber
 - Editing company
 - TE
 
Grading
- Colourist
 - Jason Wallis
 - Colour grade company
 - Electric Theatre Collective
 
Commission
- Commissioner
 - Emily Tedrake
 - Label
 - Polydor
 
Misc
- Motion Graphics
 - Salim Adam
 - Camera Trainee
 - Daria Rozenfeld
 - Art Direction
 - Alfie Fielding
 
Other credits
Couple 1
Holly Muller, Montell Martin
Couple 3
Sarah Parsons, Chardonne Cooper
Single Female
Tia Xiao
Couple 2: Luis Skitini, Spacey Granison
Runner
Kia Fern-Little
Runner
Amy Harriot Gregory
Runner Driver
Seth Elton
Cat Velez - 11th Apr 2016