Cat Velez - 11th Apr 2016

Yoni Lappin's video for Mura Masa's What If I Go? goes deep and truthful in its depiction of young love in all its playfulness, flirtation and lustful attraction.

Beautifully shot by Ruben Woodin-Deschamps, it follows three photogenic London couples as they hang out in their local area, as well as capturing them on a night out, enjoying each other and hooking up. The video plays out in a flurry of footage interspersed with stunning gifs capturing the same moment at slighty diverging angles.

The strength of What If I Go? lies in fresh, utterly charming moving portraits as well as capturing what feels like truthful, intimate and candid moments between the pairs. Lovely!

PRO Credits


DirectorYoni Lappin
ProducerCallum Harrison
ProducerAaron Z. Willson
Production CompanyBad
Director of PhotographyRuben Woodin-Dechamps
Motion GraphicsSalim Adam
1st ACMichael Hobdell
2nd ACThomas Oliver
Camera TraineeDaria Rozenfeld
GafferJosie Williams
Casting directorCoralie Rose
Art DirectionAlfie Fielding
StylistCharlotte James
EditorFouad Gaber
Editing companyTrim Editing
ColouristJason Wallis
Grading companyElectric Theatre Collective
CommissionerEmily Tedrake
Director of PhotographyOB Management
Other creditsCouple 1: Holly Muller, Montell Martin Couple 2: Luis Skitini, Spacey Granison Couple 3: Sarah Parsons, Chardonne Cooper Single Female: Tia Xiao Runner: Kia Fern-Little Runner: Amy Harriot Gregory Runner Driver: Seth Elton

Cat Velez - 11th Apr 2016

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