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Mura Masa 'What If I Go?' by Yoni Lappin

Cat Velez - 11th Apr 2016

Yoni Lappin's video for Mura Masa's What If I Go? goes deep and truthful in its depiction of young love in all its playfulness, flirtation and lustful attraction.

Beautifully shot by Ruben Woodin-Deschamps, it follows three photogenic London couples as they hang out in their local area, as well as capturing them on a night out, enjoying each other and hooking up. The video plays out in a flurry of footage interspersed with stunning gifs capturing the same moment at slighty diverging angles.

The strength of What If I Go? lies in fresh, utterly charming moving portraits as well as capturing what feels like truthful, intimate and candid moments between the pairs. Lovely!

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Cat Velez - 11th Apr 2016

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Credits

Production/Creative

Director
Yoni Lappin
Producer
Producer
Aaron Z. Willson
Production Company
Bad

Camera

Director of Photography
Ruben Woodin-Dechamps
Director of Photography
1st AC
Michael Hobdell
2nd AC
Thomas Oliver

Lighting/Grip

Gaffer
Josie Williams

Wardrobe

Stylist
Charlotte James

Casting

Casting director
Coralie Rose

Editorial

Editor
Fouad Gaber
Editing company
Trim Editing

Grading

Colourist
Jason Wallis
Colour grade company

Commission

Commissioner
Emily Tedrake
Label
Polydor

Misc

Motion Graphics
Salim Adam
Camera Trainee
Daria Rozenfeld
Art Direction
Alfie Fielding

Other credits

Couple 1

Holly Muller, Montell Martin

Couple 2: Luis Skitini, Spacey Granison

Couple 3

Sarah Parsons, Chardonne Cooper

Single Female

Tia Xiao

Runner

Kia Fern-Little

Runner

Amy Harriot Gregory

Runner Driver

Seth Elton

Cat Velez - 11th Apr 2016

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