Director

Yoni Lappin

Agile Films have announced the signing of Yoni Lappin to their director's roster for music videos and commercials, with his arrival coinciding with that of Sana Khan, who has joined the music team at the London-based company&nbsp;with a responsibility for creative strategy and partnerships.Lappin, a London-based director and photographer,&nbsp;is officially joining the Agile roster, nearly ten years after making his first ever music video out of the Agile offices. Since then he has built an acclaimed body of work, renowned for displaying a combination of authenticity and cool, and collaborated with some of music's biggest names, including&nbsp;A$AP Rocky, Post Malone, Mura Masa and Usher.<blockquote>The quality of Yoni’s work speaks for itself, we're thrilled to have him join the roster.&nbsp;</blockquote>In the past year he reunited with Mura Masa to direct two videos for the artist, including Deal Wiv It, featuring Slowthai. The video - featuring a slow motion shot of&nbsp;the rapper running headlong through a Belgrade neighbourhood - was nominated for Best UK Dance/Electronic UK&nbsp;video at this year's UKMVAs, and has a Vimeo Staff Pick."I’m super excited and honoured to be joining Agile," says Lappin. "I feel a shared sense of deep ambition and passion from Myles [Payne, MD of Agile] and the team here and I’m grateful to be at a home that will support and allow me to flourish as I progress across music videos, commercials and film."Meanwhile, Sana Khan has joined the team at Agile to&nbsp;work on creative strategy and partnerships, having previously worked as an artist and project manager at Intermusica. Khan will be working closely with directors to further strengthen their portfolios, building closer relationships with labels and artists, and scouting and developing new talent."I’m thrilled to be joining Hayley [Williams, Agile head of music] and Myles to work on creative strategy for our directors," she says. "It’s clear Agile have a commitment to finding and developing a wide range of talent, as shown by the strength and diversity of their roster.&nbsp;I’m really excited to help them continue to grow and innovate - especially at a moment when film is more important than ever in bringing musicians closer to their fans."&nbsp;Hayley Williams adds that the addition of Yoni Lappin to the roster and Khan to the Agile 'backroom' staff heralds&nbsp;the next chapter of creativity for the company. "The quality of Yoni’s work speaks for itself, we are thrilled to have him join the roster and to be developing more exciting projects with him," she says."I'm also very happy to welcome Sana to the team. Her in-depth knowledge of the music industry and understanding of the creative process mean that we can fully support all of our directors in making the best work possible."• Watch Yoni Lappin's showreel at Agile Films <a href="https://agilefilms.com/directors/music-videos/yoni-lappin/" target="_blank">here</a>

Agile Films

Agile sign Yoni Lappin, and Sana Khan joins team  

Yoni Lappin puts guest vocalist Slowthai front and centre in a mesmerizing near-one shot&nbsp;for&nbsp;his latest video for Mura Masa.The focus of their track Deal Wiv It is gentrification - Slowthai raps about waking up, arguing with his sisters and going to the pub to buy a pint, only to find out gentrification has doubled the price. He's referring to&nbsp;life in Britain, of course, but visually, it's a bit different. This is the second of two Lappin-directed videos for Mura Masa shot in Belgrade, and there is a subtle juxtaposition of the location in the song and the clarly non-British location in the video.But fundamentally, this is all about the livewire energy and sheer charisma of Slowthai&nbsp;captured in a brilliant long take, on 35mm at a much higher than normal frame rate.&nbsp;He tears through a street scene, unabashedly the centre of attention with acrobatic kicks, dancing&nbsp;and jumping&nbsp;around. Slowthai's manic persona is a genuine marvel, his&nbsp;style and attitude are infectious and unforgettable. And filming him in slow motion just makes him more fascinating.&nbsp;Shot by Jake Scott,&nbsp;the raw,&nbsp;almost dirty aesthetic matches the track and concept perfectly, and the autumnal colour scheme brings out the subdued colours of the Belgrade estates and surrounding areas. And a sort of meta-awareness of the camera develops into part of the concept: Slowthai ends up leaping into the camera car - and onto his mate&nbsp;Alex Crossan, aka Mura Masa.&nbsp;

United Kingdom

Karen Saurí

CANADA

Oscar Romagosa

Dusan Popovic

Jake Scott

Nikola Ristić

Nikola Nikolic

Jovana Vukosavljevic

Dejan Mladenovic

Fouad Gaber

Trim Editing

Jason Wallis

Álvaro Posadas

Electric Theatre Collective

Richard Grewe

Davey Ahern

Marta Bobić

Alba Barneda

Julia Carrasco

Teresa Montanuy

Sophie Williams

Ahida Agirre

Nemanja Stojanovic

Marina M. Campomanes

Polydor

Hip Hop

Dance

Mura Masa ft. Slowthai 'Deal Wiv It' by Yoni Lappin

Mura-Masa-&amp;-Slowthai-'Deal-Wiv-It'-by-Yoni-Lappin

Mura Masa explores the state of our youth in No Hope Generation, directed by Yoni Lappin.&nbsp;Shot in Belgrade, Serbia, the striking visual explores society's obsession with nostalgia, and its abilities (and limits) in helping us frame our emotions and memories. Focusing on a series of different characters, the video opens with two girls on a bed talking to each other. One girl shares her fear of getting old and dying, pouring her heart out, followed by the other asking "Can I post that?".&nbsp;This reflection on the lack of empathy and complete chaos that the digital age has ushered in is represented through various vignettes. In another scene, an older woman is bringing tea and biscuits to her family, a traditional memory for many of us. However, the family in this household are completely ignorant to each other's presence, some of them playing with VR headsets, other glued to the desktop computer.Beautifully shot by Jake Scott, the emphasis on raw, daylit footage creates a dreamlike vibe, the overblown highlights in many scenes contributing to the washed out, hyperreal footage. In comparison to many dystopic concepts, which utilise dark, dreary cinematography, this project is much more natural. This helps create a feeling that this reality isn't far off at all, and if we were to blink we could miss its inception. There isn't a huge leap between our lives now and the scenarios on screen, and Lappin's emphasis on this fact makes it truly disturbing.&nbsp;

Lane Casting

Keron Sirproverbs

Cyber: Few Good Men

Richard J Lewis

Nikola Jovanovic

Vuk Marjanovic

Milos Marjanovic

Marija Popovic

Mura Masa 'No Hope Generation' by Yoni Lappin

Mura-Masa--'No-Hope-Generation'-by-Yoni-Lappin

The fifth&nbsp;video by Yoni Lappin for Mura Masa is another multi-faceted portrait of London youth, this one&nbsp;based around Move Me&#39;s&nbsp;guest vocalist Octavian.As with his previous videos for the DJ/producer, like the groundbreaking <a href="http://www.promonews.tv/videos/2016/04/11/mura-masa-what-if-i-go-yoni-lappin" target="_blank">What If I Go?</a>, Lappin presents a distinctive&nbsp;version of East London street culture, with performance weaved into his portraits of real kids and their dress codes.

Stephanie Paeplow

Prettybird

Juliette Larthe

Monika Lenczewska

Luci Ellis

Vid Price

Mia Powell

Hannah May

Mura Masa ft Octavian 'Move Me' by Yoni Lappin

Mura-Masa-Ft-Octavian-'Move-Me'-by-Yoni-Lappin

Yoni Lappin delivers a cool coastal one-shot video for DJ/producer Alex Crossan aka&nbsp;Mura Masa&#39;s All Around The World.&nbsp;A scene at dusk somewhere along the West Coast sees guest vocalist Desiigner&nbsp;celebrate in a carefree performance video. Cheerleaders cheer, a few friends play basketball, a kid rides his bike and a car does donuts before the police show up. It&#39;s a jovial summer evening vibe and it&#39;s all done in one seamless, free-flowing, breezy take. The camera wanders curiously around the open stretch of tarmac before craning up for a wide overview at the end.A perfect, carefree summertime video that brilliantly&nbsp;captures the feeling of a long summer night &ndash; and a&nbsp;real departure from Lappin&#39;s&nbsp;two previous London-set Mura Masa videos.&nbsp;

freenjoy

Nathan Scherrer

Ben Piety

Jamar Hawkins

Nandy McClean

Isaac Bauman

Payam Yazdandoost

Jason Cowan

Alex Kornreich

Mike Uva

Ed Bauman

Dan Loveless

Spencer Graves

Charm La'Donna

Brielle Hubert

Natasha Thomas

Krissie Torgenson

Hee Soo Kwon

Chad Andre

Black Dog Films

Dance, Alternative Pop, Electronica

Mura Masa ft. Desiigner 'All Around The World' by Yoni Lappin

Mura Masa - All Around The World (Official Video) ft. Desiigner

Yoni Lappin&#39;s third video for Mura Masa continues in the vein of the previous two for <a href="http://www.promonews.tv/videos/2016/04/11/mura-masa-what-if-i-go-yoni-lappin" target="_blank">What If I Go</a> and <a href="http://www.promonews.tv/videos/2016/11/08/mura-masa-ft-aap-rocky-loveick-yoni-lappin" target="_blank">Love$ick</a>, with Lappin bringing a sensitive photographer&#39;s&nbsp;eye to his subject - the love lives of London teenagers, who exude beauty, cool and authenticity in equal measure.Lappin presents a group&nbsp;of young couples, seemingly at&nbsp;the first exciting step into a relationship. It&#39;s a mixed up thing - these kids can be&nbsp;unsure and awkward, but there&#39;s also the feeling that something big and beautiful is happening. And Charli XCX&#39;s coquettish appearance performing One Night keeps things romantic.

Gloria Bowman

Iconoclast

Emily Rudge

May Powell

Ato Yankey

Eira Wyn Jones

Jomar O'Meally

Charlie Jenkins

Ollie Hogan

Olivia Jessop

Sarah Crux

Emily Tedrake

Joe Hoffmann

Pop, Alt-Pop

Mura Masa & Charli XCX '1 Night' by Yoni Lappin

Mura-Masa-&-Charli-Xcx-'One-Night'-by-Yoni-Lappin

Yoni Lappin brings us a stylish snapshot portrait of the lives of London&#39;s young people just trying to kill time. Parties, petty theft, bikes, and blocks of flats... familiar to many as they struggle through growing up, finding out who they are and attempt to have a good time in the process.Lappin here boils down youthful mischief to a pure, joyous essence, merging documentary and sweet drama,&nbsp;and making familiar London terrain seem like a sparse and beautiful domain occupied solely by the characters in the video.

Anna Smith

Ahmet Husseyin

Sam Harding

Esteban Gimpelewicz

Soibhan Walsh

Natalie Young

Ardith Birchall

Alternative Pop, Dance

Mura Masa ft A$AP Rocky 'Love$ick' by Yoni Lappin

Mura-Masa-Ft-A$ap-Rocky-'Love$ick'-by-Yoni-Lappin

Yoni Lappin&nbsp;has directed this&nbsp;dreamy and naturalistic video&nbsp;for British singer-songwriter&nbsp;NAO&#39;s Girlfriend. Beautifully shot by&nbsp;Jake Scott&nbsp;on&nbsp;35mm in North London,&nbsp;the resulting mood piece&nbsp;is a depiction of the push and pull of being in love, with all&nbsp;the floating uncertainty and vulnerability that goes along&nbsp;with it.&nbsp;

Iconoclast London

Rosanna Gouldman

Grant Sandy Phillips

Richard Lewis

Sam Rawlings

Barney Batchelor

Anastasia	Romanchuka

Bob Freeman

Lee Parfitt

James Hatt

Anthony Neale

Matthew Fraser

Chess Thornton

Evangeline Ruberstein

Suzie Fownes

Road Casting

Tatyana Alexandra

Salim Adam

Elizabeth Doonan

Alt Soul

NAO 'Girlfriend' by Yoni Lappin

NAO - Girlfriend (Official Video)

Yoni Lappin&#39;s video for&nbsp;Mura Masa&#39;s&nbsp;What If I Go? goes deep and truthful in its depiction of&nbsp;young love in all its playfulness,&nbsp;flirtation and&nbsp;lustful&nbsp;attraction.Beautifully shot by Ruben Woodin-Deschamps,&nbsp;it follows three&nbsp;photogenic London couples as they hang out in&nbsp;their local area,&nbsp;as well as capturing them on a night out,&nbsp;enjoying each other&nbsp;and hooking&nbsp;up. The video plays out&nbsp;in&nbsp;a flurry of footage interspersed with&nbsp;stunning gifs capturing the same moment at slighty diverging angles.The strength of&nbsp;What If I Go?&nbsp;lies in&nbsp;fresh,&nbsp;utterly charming moving portraits as well as capturing what feels like truthful,&nbsp;intimate and&nbsp;candid moments between the pairs. Lovely![imgtoken data:1]

Callum Harrison

Aaron Z. Willson

Ruben Woodin-Dechamps

Michael Hobdell

Thomas Oliver

Daria Rozenfeld

Josie Williams

Coralie Rose

Alfie Fielding

Charlotte James

OB Management

Mura Masa 'What If I Go?' by Yoni Lappin

Mura Masa - What If I Go? (Official Video)

Yoni Lappin&#39;s multi-layered,&nbsp;leftfield and&nbsp;deadpan promo for Ben Khan&#39;s 1000, finds the singer in a waiting room with a beautiful lady where all manner of oddness occurs - bleeding statues, moving floors and an uncontrollable urge to dance.&quot;This video is about toying with a temptress&quot; says Ben. &quot;The sensation of being aware that you&#39;re dreaming, but with no control over your thoughts or the distortion and collision of those two realities.&quot;

Adam Lilley

Jess Bell

Dani Castro

Ben Moulden

Jason Cuddy

Matt Wright

Kilian Drury

Guy Thompson

Sophie Gaten

Emily Bilverstone

James Rose

Jason Wallis (etc)

Outpost Vfx (elena Estevez Santos Mainly)

Tom Herron

Dirty Hit Ltd

Chuck Waite

Final Cut

Ben Khan '1000' by Yoni Lappin

Serving as the follow up to Le Youth&#39;s breakout song &#39;C O O L&#39;, comes &#39;R E A L&#39; accompanied by a really quite cool Paris-set video directed by Yoni Lappin.

Camille Boulay

Balthazar Lab

Pierre Edelmann

Jeanne Dekonink

Mariana Padilla

Izzy Curry

James Drew

Estelle @ M+P Models

Sony Music

Le Youth 'R E A L' by Yoni Lappin

Le-Youth-'R-E-A-L-'-by-Yoni-Lappin

The video for Mali Michael&#39;s Wild Things - by Warner Bros in-house creative Yoni Lappin &ndash;&nbsp;sees the&nbsp;North Londoner (with Jamaican, Filipino, German and Welsh roots) performing his narco-slow brooding alt-blues in a bedroom with secrets.Mali&nbsp;Michael sings while his girl sleeps on in bed - but then, as the camera repeatedly tracks the room, the creepy crawlies start to appear...

Tom Kissock

Phil Currie

Benjamin Thomas

Rokkit

Dan Moran

Smoke & Mirrors

Warner Bros

Mary Calderwood

David Chandler

Matt Choules

Alice Jones

Alice Clark

Ayoub Lamrani

India Trusselle

Stitch Editing

George Nelson

Nicholas Stevenson

Alternative

Mali Michael 'Wild Things' by Yoni Lappin

For UK psyche-rock band Fenech-Soler&#39;s new single Last Forever, Luke Monaghan travels to Jamaica for this beautifully-shot promo.Powered by some stunning surfing footage, the video is glimpse into the&nbsp;life of the family of Jamaican surf legend&nbsp;Billy Wilmot.&nbsp;Shot around&nbsp;the shores of Kingston, the promo centres on Billy&#39;s 15-year-old son Ivah who is striving to follow in his fathers footsteps...

Luke Monaghan

Tom Birmingham

Fenech-Soler 'Last Forever' by Luke Monaghan

Yoni Lappin

Director

News featuring Yoni Lappin

Videos featuring Yoni Lappin

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