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Mura Masa ft. Slowthai 'Deal Wiv It' by Yoni Lappin

Rob Ulitski - 11th Nov 2019

Yoni Lappin puts guest vocalist Slowthai front and centre in a mesmerizing near-one shot for his latest video for Mura Masa.

The focus of their track Deal Wiv It is gentrification - Slowthai raps about waking up, arguing with his sisters and going to the pub to buy a pint, only to find out gentrification has doubled the price. He's referring to life in Britain, of course, but visually, it's a bit different. This is the second of two Lappin-directed videos for Mura Masa shot in Belgrade, and there is a subtle juxtaposition of the location in the song and the clarly non-British location in the video.

But fundamentally, this is all about the livewire energy and sheer charisma of Slowthai captured in a brilliant long take, on 35mm at a much higher than normal frame rate. He tears through a street scene, unabashedly the centre of attention with acrobatic kicks, dancing and jumping around. Slowthai's manic persona is a genuine marvel, his style and attitude are infectious and unforgettable. And filming him in slow motion just makes him more fascinating. 

Shot by Jake Scott, the raw, almost dirty aesthetic matches the track and concept perfectly, and the autumnal colour scheme brings out the subdued colours of the Belgrade estates and surrounding areas. And a sort of meta-awareness of the camera develops into part of the concept: Slowthai ends up leaping into the camera car - and onto his mate Alex Crossan, aka Mura Masa. 

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Rob Ulitski - 11th Nov 2019

Tags

  • Pick of the Day
  • Performance
  • Rap
  • Hip Hop
  • Dance

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Credits

Production/Creative

Director
Yoni Lappin
Producer
Karen Sauri
Producer
Davey Ahern
Production Company
Executive Producer
Oscar Romagosa
Executive Producer
Marta Bobić
1st AD
Dusan Popovic

Camera

Director of Photography
Jake Scott

Lighting/Grip

Gaffer
Nikola Ristić

Art

Production designer
Teresa Montanuy
Art Director
Nikola Nikolic

Editorial

Editor
Fouad Gaber
Editing company
Trim Editing

Grading

Colourist
Jason Wallis
Colour grade company

VFX

Post Producer
Marina M. Campomanes

Commission

Commissioner
Richard Grewe
Label
Polydor

Misc

Post
Álvaro Posadas
Head Of Production
Alba Barneda
Head Of Production
Julia Carrasco
Assistant Producer
Sophie Williams
Location Manager
Nemanja Stojanovic

Other credits

Film Scanning

Electric Theatre Collective

Credits

Alexandra Cepeda

Rob Ulitski - 11th Nov 2019

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