Mura Masa ft. Slowthai 'Deal Wiv It' by Yoni Lappin
Yoni Lappin puts guest vocalist Slowthai front and centre in a mesmerizing near-one shot for his latest video for Mura Masa.
The focus of their track Deal Wiv It is gentrification - Slowthai raps about waking up, arguing with his sisters and going to the pub to buy a pint, only to find out gentrification has doubled the price. He's referring to life in Britain, of course, but visually, it's a bit different. This is the second of two Lappin-directed videos for Mura Masa shot in Belgrade, and there is a subtle juxtaposition of the location in the song and the clarly non-British location in the video.
But fundamentally, this is all about the livewire energy and sheer charisma of Slowthai captured in a brilliant long take, on 35mm at a much higher than normal frame rate. He tears through a street scene, unabashedly the centre of attention with acrobatic kicks, dancing and jumping around. Slowthai's manic persona is a genuine marvel, his style and attitude are infectious and unforgettable. And filming him in slow motion just makes him more fascinating.
Shot by Jake Scott, the raw, almost dirty aesthetic matches the track and concept perfectly, and the autumnal colour scheme brings out the subdued colours of the Belgrade estates and surrounding areas. And a sort of meta-awareness of the camera develops into part of the concept: Slowthai ends up leaping into the camera car - and onto his mate Alex Crossan, aka Mura Masa.
|Executive Producer||Oscar Romagosa|
|Executive Producer||Marta Bobić|
|Head Of Production||Alba Barneda|
|Head Of Production||Julia Carrasco|
|Assistant Producer||Sophie Williams|
|1st AD||Dusan Popovic|
|Director of Photography||Jake Scott|
|Production designer||Teresa Montanuy|
|Art Director||Nikola Nikolic|
|Location Manager||Nemanja Stojanovic|
|Editing company||Trim Editing|
|Grading company||Electric Theatre Collective|
|Post Producer||Marina M. Campomanes|
|Other credits||Film Scanning: Electric Theatre Collective Credits: Alexandra Cepeda|
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