Rob Ulitski - 11th Nov 2019

Yoni Lappin puts guest vocalist Slowthai front and centre in a mesmerizing near-one shot for his latest video for Mura Masa.

The focus of their track Deal Wiv It is gentrification - Slowthai raps about waking up, arguing with his sisters and going to the pub to buy a pint, only to find out gentrification has doubled the price. He's referring to life in Britain, of course, but visually, it's a bit different. This is the second of two Lappin-directed videos for Mura Masa shot in Belgrade, and there is a subtle juxtaposition of the location in the song and the clarly non-British location in the video.

But fundamentally, this is all about the livewire energy and sheer charisma of Slowthai captured in a brilliant long take, on 35mm at a much higher than normal frame rate. He tears through a street scene, unabashedly the centre of attention with acrobatic kicks, dancing and jumping around. Slowthai's manic persona is a genuine marvel, his style and attitude are infectious and unforgettable. And filming him in slow motion just makes him more fascinating. 

Shot by Jake Scott, the raw, almost dirty aesthetic matches the track and concept perfectly, and the autumnal colour scheme brings out the subdued colours of the Belgrade estates and surrounding areas. And a sort of meta-awareness of the camera develops into part of the concept: Slowthai ends up leaping into the camera car - and onto his mate Alex Crossan, aka Mura Masa. 

PRO Credits

Credits

DirectorYoni Lappin
ProducerKaren Sauri
ProducerDavey Ahern
Executive ProducerOscar Romagosa
Executive ProducerMarta Bobić
Head Of ProductionAlba Barneda
Head Of ProductionJulia Carrasco
Assistant ProducerSophie Williams
1st ADDusan Popovic
Director of PhotographyJake Scott
GafferNikola Ristić
Production designerTeresa Montanuy
Art DirectorNikola Nikolic
StylistAhida Agirre
Make-upJovana Vukosavljevic
Make-upDejan Mladenovic
Location ManagerNemanja Stojanovic
EditorFouad Gaber
Editing companyTrim Editing
ColouristJason Wallis
PostÁlvaro Posadas
Post ProducerMarina M. Campomanes
CommissionerRichard Grewe
LabelPolydor
Other creditsFilm Scanning: Electric Theatre Collective Credits: Alexandra Cepeda

Rob Ulitski - 11th Nov 2019

Related Content

video

Mali Michael 'Wild Things' by Yoni Lappin

The video for Mali Michael's Wild Things - by Warner Bros in-house creative Yoni Lappin – sees the North Londoner (with Jamaican, Filipino, German and Welsh roots) performing his …

Ella Morter - 17th Oct 2013

video

Mura Masa & Charli XCX '1 Night' by Yoni Lappin

Yoni Lappin's third video for Mura Masa continues in the vein of the previous two for What If I Go and Love$ick, with Lappin bringing a sensitive photographer's eye to his subject - the …

David Knight - 28th Mar 2017

video

NAO 'Girlfriend' by Yoni Lappin

Yoni Lappin has directed this dreamy and naturalistic video for British singer-songwriter NAO's Girlfriend. Beautifully shot by Jake Scott on 35mm in North …

Cat Velez - 2nd Aug 2016

Latest News